Opinion Leaders and Communication in Indian Villages PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Opinion Leaders and Communication in Indian Villages PDF full book. Access full book title Opinion Leaders and Communication in Indian Villages by V. R. Gaikwad. Download full books in PDF and EPUB format.
Author: V. R. Gaikwad
Publisher: Ahmedabad : Centre for Management in Agriculture, Indian Institute of Management
ISBN:
Category : Leadership
Languages : en
Pages : 210
Get Book Here
Book Description
Author: V. R. Gaikwad
Publisher: Ahmedabad : Centre for Management in Agriculture, Indian Institute of Management
ISBN:
Category : Leadership
Languages : en
Pages : 210
Get Book Here
Book Description
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
Get Book Here
Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Bernardo Berdichewsky
Publisher: Walter de Gruyter
ISBN: 3110807734
Category : Social Science
Languages : en
Pages : 585
Get Book Here
Book Description
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
ISBN: 9788126905133
Category : Business & Economics
Languages : en
Pages : 460
Get Book Here
Book Description
New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.
Author:
Publisher: Concept Publishing Company
ISBN:
Category :
Languages : en
Pages : 258
Get Book Here
Book Description
![Rural Marketing [ Indian Context] PDF](https://books.google.com/books/content/images/frontcover/3MOWEAAAQBAJ?fife=w80-h100)
Author: Dr. Vijay Uprikar
Publisher: The Management Consortium
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 216
Get Book Here
Book Description
Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 1032
Get Book Here
Book Description
Author: S.C. Dube
Publisher: Routledge
ISBN: 1135638527
Category : Social Science
Languages : en
Pages : 247
Get Book Here
Book Description
Published in 1998, India's Changing Villages is a valuable contribution to the field of Sociology & Social Policy.
Author: United States. Agency for International Development. Bureau for Technical Assistance
Publisher:
ISBN:
Category : Agricultural assistance, American
Languages : en
Pages : 454
Get Book Here
Book Description
Author: Binay Kumar Pattnaik
Publisher: Allied Publishers
ISBN: 9788170239390
Category : Business & Economics
Languages : en
Pages : 446
Get Book Here
Book Description
Edited version of papers presented at the National Seminar on Problems and Challenges of Technology Transfer, In-House R&D for Indian Industry in the 1990s, held at Mumbai during 22-24 January 1996.
