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Author: Yi Liu
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
My dissertation focuses on the interface between operations management and marketing. I develop parsimonious models to optimize a firm's supply-side decisions as responses to the consumer behavior decisions they inevitably induce. Given the fact that marketing demand is full of diversity, which ultimately implies heterogeneity in consumer demand, solving supply chain problems can provide significant value to both academia and industry. In my first research, I consider a firm that sells a product defined by both vertical and horizontal attributes to consumers characterized by heterogeneous preferences for the horizontal attribute. In that context, I explore the extent to which a given firm should be transparent versus opaque in describing its product's horizontal attribute. Accordingly, I establish the value of opaque selling by comparing the firm's optimal expected profit against the benchmark expected profit associated with full transparency. I find that opaqueness should increase as the quality level of the vertical attribute increases, such that full transparency is optimal only if the quality level is below a threshold that depends on the product's horizontal attribute. Moreover, I find that optimal opaque selling could yield a win-win in the sense that it could not only increase the firm's profits but also increase consumer surplus, depending on the product's specific attributes. In my second research, I consider the optimal product design question for a firm in a two-segment market characterized by heterogeneous consumer willingness to pay for the product's vertical attribute. The firm's product vertical attribute is currently limited by a technological capability that can be removed if product introduction is delayed by one time period. The question is, what, if any segment should be targeted now and what, if any, should be targeted later. Then I find the threshold of the technological capability and cannibalization for the firm to target each market segment and the time of product introduction.
Author: Yi Liu
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
My dissertation focuses on the interface between operations management and marketing. I develop parsimonious models to optimize a firm's supply-side decisions as responses to the consumer behavior decisions they inevitably induce. Given the fact that marketing demand is full of diversity, which ultimately implies heterogeneity in consumer demand, solving supply chain problems can provide significant value to both academia and industry. In my first research, I consider a firm that sells a product defined by both vertical and horizontal attributes to consumers characterized by heterogeneous preferences for the horizontal attribute. In that context, I explore the extent to which a given firm should be transparent versus opaque in describing its product's horizontal attribute. Accordingly, I establish the value of opaque selling by comparing the firm's optimal expected profit against the benchmark expected profit associated with full transparency. I find that opaqueness should increase as the quality level of the vertical attribute increases, such that full transparency is optimal only if the quality level is below a threshold that depends on the product's horizontal attribute. Moreover, I find that optimal opaque selling could yield a win-win in the sense that it could not only increase the firm's profits but also increase consumer surplus, depending on the product's specific attributes. In my second research, I consider the optimal product design question for a firm in a two-segment market characterized by heterogeneous consumer willingness to pay for the product's vertical attribute. The firm's product vertical attribute is currently limited by a technological capability that can be removed if product introduction is delayed by one time period. The question is, what, if any segment should be targeted now and what, if any, should be targeted later. Then I find the threshold of the technological capability and cannibalization for the firm to target each market segment and the time of product introduction.
Author: Serguei Netessine
Publisher: Springer Science & Business Media
ISBN: 0387980261
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Author: HUI LI
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Opaque selling is one of the most recent applications of the online-to-offline (O2O) model in the travel industry, such as Priceline.com and Hotwire.com, attracting significant academic and practical attention. Opaque selling enables firms to offer a new channel to potential consumers for increasing supply flexibility and allowing finer segmentation of the consumer base. The opaque literature has usually ignored the trade negotiation between service providers and intermediaries (by empolying the Stackelberg framework). This study uses a bargaining model to analyze whether service providers should collaborate with a common intermediary to introduce an opaque channel using a posted-price mechanism to sell opaque products. Our essential question yet to be answered is whether collaborating with the intermediary is always beneficial to the service providers in the existence of market competition. In other words, does collaboration between the intermediary and the service providers invariably result in a win-win consequence? To solve this problem, we employ a multiunit bilateral bargaining game to analyze competing service providers' collaboration strategies. We study two collaboration models: the monopoly mode, in which a monopoly service provider may collaborate with an intermediary, and the competing mode, in which two competing service providers collaborate with a common intermediary. We analyze the impacts of the consumers' preferences and the bargaining power on the profits of the service providers in the collaboration models and find that under some scenarios, a win-lose consequence may exist in which the intermediary wins and the service providers lose.
Author: Charles A. Ingene
Publisher: Edward Elgar Publishing
ISBN: 0857938606
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author: Saibal Ray
Publisher: Springer Nature
ISBN: 3030317331
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Author: Cybellium
Publisher: Cybellium
ISBN: 183679195X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cuttign-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Steven Nahmias
Publisher: Springer Science & Business Media
ISBN: 1441979999
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
A perishable item is one that has constant utility up until an expiration date (which may be known or uncertain), at which point the utility drops to zero. This includes many types of packaged foods such as milk, cheese, processed meats, and canned goods. It also includes virtually all pharmaceuticals and photographic film, as well as whole blood supplies. This book is the first devoted solely to perishable inventory systems. The book’s ten chapters first cover the preliminaries of periodic review versus continuous review and look at a one-period newsvendor perishable inventory model. The author moves to the basic multiperiod dynamic model, and then considers the extensions of random lifetime, inclusion of a set-up cost, and multiproduct models of perishables. A chapter on continuous review models looks at one-for-one policies, models with zero lead time, optimal policies with positive lead time, and an alternative approach. Additional chapters present material on approximate order policies, inventory depletion management, and deterministic models, including the basic EOQ model with perishability and the dynamic deterministic model with perishability. Finally, chapters explore decaying inventories, queues with impatient customers, and blood bank inventory control. Anyone researching perishable inventory systems will find much to work with here. Practitioners and consultants will also now have a single well-referenced source of up-to-date information to work with.
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 047024948X
Category : Business & Economics
Languages : en
Pages : 961
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Book Description
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author: Cynthia Barnhart
Publisher: Springer Science & Business Media
ISBN: 1461416086
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
This book reviews Operations Research theory, applications and practice in seven major areas of airline planning and operations. In each area, a team of academic and industry experts provides an overview of the business and technical landscape, a view of current best practices, a summary of open research questions and suggestions for relevant future research. There are several common themes in current airline Operations Research efforts. First is a growing focus on the customer in terms of: 1) what they want; 2) what they are willing to pay for services; and 3) how they are impacted by planning, marketing and operational decisions. Second, as algorithms improve and computing power increases, the scope of modeling applications expands, often re-integrating processes that had been broken into smaller parts in order to solve them in the past. Finally, there is a growing awareness of the uncertainty in many airline planning and operational processes and decisions. Airlines now recognize the need to develop ‘robust’ solutions that effectively cover many possible outcomes, not just the best case, “blue sky” scenario. Individual chapters cover: Customer Modeling methodologies, including current and emerging applications. Airline Planning and Schedule Development, with a look at many remaining open research questions. Revenue Management, including a view of current business and technical landscapes, as well as suggested areas for future research. Airline Distribution -- a comprehensive overview of this newly emerging area. Crew Management Information Systems, including a review of recent algorithmic advances, as well as the development of information systems that facilitate the integration of crew management modeling with airline planning and operations. Airline Operations, with consideration of recent advances and successes in solving the airline operations problem. Air Traffic Flow Management, including the modeling environment and opportunities for both Air Traffic Flow Management and the airlines.
Author: Grant Cardone
Publisher: Greenleaf Book Group
ISBN: 1608322904
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.
