Author: Qianran Jin
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
"With the exponential increase in the amount of information generated nowadays, online social signals have become an important source of information for consumers to reduce the uncertainties in their decision making. The core of this thesis comprises three essays that investigate the nature and effects of online social signals. In the first essay, we propose a conceptual framework that integrates and extends prior studies on online social signals. The goal of having this framework is to systematically understand the different types of online social signals and to examine the differential impact of these online social signals on consumer decision making. The second and third essays are empirical studies based on the research gaps that we have identified in essay one. In the second essay, we examine the relative strength of one online social signal, popularity information, on individuals’ decisions in the presence of position effect. We specifically examine the effect of popularity on the consumer’s two-stage decision process. Our results show that the effect of popularity could be potentially overestimated if not accounting for the position, and that popularity has a differential impact on the consumer’s search and choice decisions. In the third essay, we study how consumers make decisions in the presence of two types of online social signals: pre-consumption signals and post-consumption signals. We find that the influence of these two types of signals depends on how the choice sets are constructed. While the post-consumption signal remains the stronger signal for consumers’ decisions, consumers will only use this signal when they are cognitively capable. Otherwise, they will rely on the pre-consumption signal. We also show that consumers will change their decisions when the post-consumption signal is presented to them explicitly. This dissertation makes contributions to the burgeoning stream of literature by proposing an overarching framework on online social signals that lays the foundation for further exploration. It also contributes to the existing literature with practical implications on how platforms can display these online social signals and how policymakers can utilize online social signals for designing policy"--
Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1136342214
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Gong Sun
Publisher: Frontiers Media SA
ISBN: 2832507433
Category : Science
Languages : en
Pages : 438
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Book Description
Author: Cait Lamberton
Publisher: Cambridge University Press
ISBN: 1009243942
Category : Psychology
Languages : en
Pages : 873
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Book Description
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author: Claudiu V. Dimofte
Publisher: Routledge
ISBN: 1317502078
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
Author: Natalie T. Wood
Publisher: Routledge
ISBN: 1317452577
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Author: Sebastian Loth
Publisher: Frontiers Media SA
ISBN: 2889198456
Category : Human-robot interaction
Languages : en
Pages : 143
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Book Description
Powerful and economic sensors such as high definition cameras and corresponding recognition software have become readily available, e.g. for face and motion recognition. However, designing user interfaces for robots, phones and computers that facilitate a seamless, intuitive, and apparently effortless communication as between humans is still highly challenging. This has shifted the focus from developing ever faster and higher resolution sensors to interpreting available sensor data for understanding social signals and recognising users' intentions. Psychologists, Ethnologists, Linguists and Sociologists have investigated social behaviour in human-human interaction. But their findings are rarely applied in the human-robot interaction domain. Instead, robot designers tend to rely on either proof-of-concept or machine learning based methods. In proving the concept, developers effectively demonstrate that users are able to adapt to robots deployed in the public space. Typically, an initial period of collecting human-robot interaction data is used for identifying frequently occurring problems. These are then addressed by adjusting the interaction policies on the basis of the collected data. However, the updated policies are strongly biased by the initial design of the robot and might not reflect natural, spontaneous user behaviour. In the machine learning approach, learning algorithms are used for finding a mapping between the sensor data space and a hypothesised or estimated set of intentions. However, this brute-force approach ignores the possibility that some signals or modalities are superfluous or even disruptive in intention recognition. Furthermore, this method is very sensitive to peculiarities of the training data. In sum, both methods cannot reliably support natural interaction as they crucially depend on an accurate model of human intention recognition. Therefore, approaches to social robotics from engineers and computer scientists urgently have to be informed by studies of intention recognition in natural human-human communication. Combining the investigation of natural human behaviour and the design of computer and robot interfaces can significantly improve the usability of modern technology. For example, robots will be easier to use by a broad public if they can interpret the social signals that users spontaneously produce for conveying their intentions anyway. By correctly identifying and even anticipating the user's intention, the user will perceive that the system truly understands her/his needs. Vice versa, if a robot produces socially appropriate signals, it will be easier for its users to understand the robot's intentions. Furthermore, studying natural behaviour as a basis for controlling robots and other devices results in greater robustness, responsiveness and approachability. Thus, we welcome submissions that (a) investigate how relevant social signals can be identified in human behaviour, (b) investigate the meaning of social signals in a specific context or task, (c) identify the minimal set of intentions for describing a context or task, (d) demonstrate how insights from the analysis of social behaviour can improve a robot's capabilities, or (e) demonstrate how a robot can make itself more understandable to the user by producing more human-like social signals.
Author: Suki, Norazah Mohd
Publisher: IGI Global
ISBN: 1799830438
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
