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Author: Robin Waite
Publisher: Rethink Press
ISBN: 9781781331149
Category : Electronic commerce
Languages : en
Pages : 260
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Book Description
ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies in our business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: 1. Everything you need to start an online business without the wasted time, money and effort; 2. How to find a trustworthy, reliable digital agency and guarantee a return on your investment; 3. The 7 best tools for auditing and improving your website; 4. How to plan and implement a successful social media strategy.
Author: Robin Waite
Publisher: Rethink Press
ISBN: 9781781331149
Category : Electronic commerce
Languages : en
Pages : 260
Get Book
Book Description
ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies in our business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: 1. Everything you need to start an online business without the wasted time, money and effort; 2. How to find a trustworthy, reliable digital agency and guarantee a return on your investment; 3. The 7 best tools for auditing and improving your website; 4. How to plan and implement a successful social media strategy.
Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Greg Holden
Publisher: John Wiley & Sons
ISBN: 0470640995
Category : Computers
Languages : en
Pages : 553
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Book Description
The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!
Author: Mark Hayes
Publisher: Lulu.com
ISBN: 1483401820
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
"This guide will teach you everyhing you need to know to get your own business off the ground while avoiding the costly mistakes that can kill new dropshipping ventures. We will discuss everything from the dropshipping fundamentals to how to operate a dropshipping business and deal with the problems that arise."--Back cover.
Author: Neal Cabage
Publisher: New Riders
ISBN: 9780321905017
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Online startups are exploding and an entire subculture has formed out of this phenomenon. And it shouldn't be a surprise with so much media coverage of billionaire startup founders. Indeed, the dot-com founder is today's rock star, inspiring hundreds of thousands to follow their path. It is now easier to start a business than at any time in history; particularly an online business. The cost and complexity of doing so has fallen precipitously. You no longer need an office, a phone system, a climate controlled room and in many cases, you don’t even need to write a lot of the core software your business will depend upon; just plug into the cloud. And access to capital to grow your business has never been easier; particularly if you’re interested in joining one of the many tech accelerator programs sprouting up across the country. Despite all of these advantages, there are clear challenges that result from this new dynamic. This book addresses these challenges and provides a conceptual framework for solving the problems along the way, helping startup entrepreneurs by smoothing the path and improving their odds of success.
Author: Neal Cabage
Publisher: New Riders
ISBN: 0133372731
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Author: Jeff Sloan
Publisher: Crown Currency
ISBN: 0307423824
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Want to take control of your life? Want to trade in that listless job and create the company you’ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time “pet projects” to the latest franchises. StartupNation is all about putting you in the driver’s seat to start your own business. Jeff and Rich Sloan are lifelong entrepreneurs who have created dozens of successful businesses and have guided and advised thousands of others through their nationally syndicated radio talk show, on their Web site, and in their weekly online newsletter. In StartupNation, the Sloan Brothers examines every aspect of smart entrepreneurship and help you create the business you've always dreamed of. You'll learn about the dos and don'ts and the highs and lows of building your own business through the Sloan's in-the-trenches insights and the inspirational tales of over thirty other gutsy entrepreneurs. Among the stories you'll read about: • The Sloans' own patented invention, the Battery Buddy®, which generated more than $1 million in royalties • Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars • Tom Nardone, who created the booming ShopInPrivate.com, where people can order items they’re embarrassed to buy at the local drugstore. StartupNation presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you’ve ever dreamed of pursuing your own business, StartupNation will be your most powerful resource.
Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Author: Chris Guillebeau
Publisher: Crown Currency
ISBN: 0307951545
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
