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One Great Insight Is Worth a Thousand Good Ideas

One Great Insight Is Worth a Thousand Good Ideas PDF Author: Phil Dusenberry
Publisher: Penguin
ISBN: 1101662042
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.