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Author:
Publisher: Nurture Institute
ISBN: 0977643700
Category : Customer relations
Languages : en
Pages : 228
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Book Description
Author:
Publisher: Nurture Institute
ISBN: 0977643700
Category : Customer relations
Languages : en
Pages : 228
Get Book Here
Book Description
Author: Anne Janzer
Publisher: Cuesta Park Consulting
ISBN: 099962489X
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
‘Customer Success Management: Proactively Nurturing Deeper Relationships with Your Customers Resulting in Reduced Churn, Customer Growth & Recurring Revenue!’ is a definitive guide to mastering the art of customer success, by exploring how businesses can prioritize customer success to drive long-term growth and revenue. From understanding the key principles of CSM to implementing effective strategies for reducing churn and increasing customer retention, this book provides valuable insights for both newcomers and seasoned professionals. Through real-world examples and practical tips, readers will learn how to build a customer-centric culture, leverage technology, and measure success metrics to foster loyal customer relationships. 'Customer Success Management' is not just a strategy; it is a philosophy that emphasizes the importance of delivering exceptional customer experiences at every touch-point. By embracing the principles outlined in this book, organizations can position themselves for sustained growth, customer satisfaction, and business success." This Book is ‘Your KEY Strategic Differentiator’!
Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Author: Judy Robinett
Publisher: McGraw Hill Professional
ISBN: 007183074X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Create a personal "power grid" of influence to spark professional and personal success "Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority. When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success. Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to: Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career. Nothing will stop you when you learn How to Be a Power Connector. PRAISE FOR HOW TO BE A POWER CONNECTOR: "Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take "How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI "Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage "Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies "In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet
Author: Ze Zook
Publisher: Kogan Page Publishers
ISBN: 074947341X
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.
Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: PR Smith
Publisher: Kogan Page Publishers
ISBN: 074949865X
Category : Business & Economics
Languages : en
Pages : 673
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Book Description
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Author: Mansoor Muallim
Publisher: M M Info Care
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Chapter 1: Understanding Customer Relationships [Introduction] Jammy: Hi Canny! I'm delighted to discuss customer relationships with you today. It's a fascinating topic, and I'm sure you'll find valuable insights that will satisfy your thirst for knowledge. Canny: Thank you, Jammy! I'm excited to learn more about this subject. So, where should we start? [Exploring Customer Relationships] Jammy: Let's begin by understanding what customer relationships are. In simple terms, it's the connection a company has with its customers. It's about building trust, understanding their needs, and delivering value consistently. Canny: Ah, I see. So, is it more than just selling products or services? Jammy: Exactly! It's about creating a positive experience for customers throughout their journey with the company. From the moment they discover the brand to becoming loyal advocates, every interaction matters. [The Importance of Listening] Canny: How do companies understand their customers better? Jammy: Great question, Canny! Listening is crucial. Companies collect feedback through surveys, reviews, and social media. They also pay attention to customer behavior and preferences to adapt their strategies accordingly. [Personalization] Canny: Is personalization a significant aspect of customer relationships? Jammy: Absolutely! Personalization involves tailoring experiences to individual customers. By understanding their preferences, companies can deliver targeted offers and messages, making customers feel valued. [Cultivating Trust] Canny: Trust seems vital in any relationship. How does it apply here? Jammy: You're right! Trust is the foundation of a strong customer relationship. It's earned by fulfilling promises, being transparent, and handling any issues promptly and fairly. [Long-term Focus] Canny: Is customer relationship a short-term endeavor? Jammy: Not at all. Companies should focus on building long-term relationships. Loyal customers are more likely to recommend the brand to others, leading to organic growth. [Communication is Key] Canny: How do companies maintain a good relationship with customers? Jammy: Communication is key. Companies engage with customers through various channels like emails, social media, and support services. It's essential to be responsive and helpful. [Key Takeaways] Customer relationships go beyond transactions; they involve building trust and delivering value consistently. Listening to customers' feedback and preferences helps companies better understand their needs. Personalization enhances the customer experience by tailoring offers and messages. Cultivating trust is crucial for long-lasting relationships with customers. Effective communication and responsiveness play a vital role in maintaining strong customer relationships. [Conclusion] Jammy: That was an insightful conversation, Canny! Understanding customer relationships is fundamental for any business's success. It's about creating genuine connections and ensuring customers feel valued and heard. Canny: Thank you, Jammy! I've learned a lot, and I'm eager to explore more about customer relationships.
