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Author:
Publisher:
ISBN: 9788449402272
Category : Beatury culture
Languages : es
Pages :
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Book Description
Author:
Publisher:
ISBN: 9788449402272
Category : Beatury culture
Languages : es
Pages :
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Book Description
Author:
Publisher:
ISBN: 9788449402289
Category : Beatury culture
Languages : es
Pages :
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Book Description
Author: Oceano Difusion Editorial, S. A.
Publisher:
ISBN: 9788449402296
Category : Beatury culture
Languages : es
Pages : 220
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 2286
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Book Description
Author: J. C. Lacek
Publisher:
ISBN: 9780578255446
Category :
Languages : en
Pages :
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Book Description
A lighthearted sci-fi comedy romp based on and inspired by the international EDM artist, The Polish Ambassador.
Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author:
Publisher: Editions l'Escalier
ISBN: 2355830118
Category :
Languages : fr
Pages : 106
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Book Description
Author: Ornella Volta
Publisher:
ISBN: 9782850255656
Category : Composers
Languages : en
Pages : 0
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Book Description
Pocket Archives
Author: Pietro Sanguineti
Publisher:
ISBN: 9783775725576
Category : Art (Installations)
Languages : en
Pages : 0
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Book Description
Pietro Sanguineti's language-oriented work evokes the bold aesthetic of advertising but also incorporates a variety of historical and contemporary artistic references, from Ren Magritte to Ken Lum. Using words as visual motifs, Sanguineti explores the interplay between these almost polar approaches. This monograph surveys Sanguineti's work in installation, video and sculpture in addition to his trademark verbal images.
Author: Pascal Bruckner
Publisher: Algora Publishing
ISBN: 1892941260
Category : History
Languages : en
Pages : 336
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Book Description
A highly insightful essay on the culture of dependency and its damaging effects on the moral fiber of society; from corporate welfare to affirmative action, the author takes on the culture of copping out. A book against depression, existential angst, cry-babies and whining "victims," either acting as a child in a candy store or as a martyr of one's own fears. Men against women, women against men, isn't it time to grow up and take charge of our own destiny?
