Author:
Publisher: Hallmark Cards, Inc.
ISBN: 9781595301680
Category :
Languages : en
Pages : 138

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Book Description

Author: Angela Ensminger
Publisher: Hallmark Cards, Inc.
ISBN: 9781595301116
Category : Letter writing
Languages : en
Pages : 236

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Book Description
In a thorough, friendly, and to the point style, authors Angela Ensminger and Keely Chace tell you all you need to know and include sample notes, idea starters, tips, tricks, inspiration, plus lists of useful words and phrases.

Author: Julia McCoy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781519383228
Category :
Languages : en
Pages : 188

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Book Description
Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.

Author: Margaret Shepherd
Publisher: Crown
ISBN: 0307432785
Category : Reference
Languages : en
Pages : 178

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Book Description
From overcoming illegible penmanship to mastering the challenge of keeping straight margins, avoiding smeared ink, and choosing stationery that is appropriate but suits your style, this is a powerful little guide to conveying thoughts in an enduring—and noteworthy—way. For those who enjoy writing notes, or those who value doing so but find themselves intimidated by the task, acclaimed calligrapher Margaret Shepherd has created both an epistolary tribute and rescue manual. Just as you cherish receiving personal mail, you can take pleasure in crafting correspondence. Love, gratitude, condolences, congratulations—for every emotion and occasion, a snippet of heartfelt prose is included, sure to loosen the most stymied letter writer.

Author: Martin H. Manser
Publisher: Infobase Publishing
ISBN: 1438110391
Category : English language
Languages : en
Pages : 417

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Book Description
Provides exercises and examples on style, usage, grammar, and punctuation for becoming a better writer.

Author: Lisa Currie
Publisher: Penguin
ISBN: 0143130889
Category : Self-Help
Languages : en
Pages : 162

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Book Description
A self-care journal that's the ultimate gift to give yourself. Self-care has become a buzzword--and a necessary part of life in our stressful and uncertain times. As this creative, insightful journal demonstrates on every page, self-care is whatever you want it to be. Taking a walk in nature. Meeting a friend for tea. Revising that bucket list--or writing one for the first time. Bestselling illustrator and author Lisa Currie encourages and inspires us to carve out some quality time to take care of the most important person in your life--yourself.

Author: John M. Barry
Publisher: Penguin
ISBN: 9780143036494
Category : History
Languages : en
Pages : 580

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Book Description
#1 New York Times bestseller “Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history.”—Bill Gates "Monumental... an authoritative and disturbing morality tale."—Chicago Tribune The strongest weapon against pandemic is the truth. Read why in the definitive account of the 1918 Flu Epidemic. Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, "The final lesson of 1918, a simple one yet one most difficult to execute, is that...those in authority must retain the public's trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart." At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease.

Author: Terry McDonell
Publisher: Vintage
ISBN: 1101970510
Category : Biography & Autobiography
Languages : en
Pages : 386

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Book Description
An Amazon Best Book of 2016 A celebration of the writing and editing life, as well as a look behind the scenes at some of the most influential magazines in America (and the writers who made them what they are). You might not know Terry McDonell, but you certainly know his work. Among the magazines he has top-edited: Outside, Rolling Stone, Esquire, and Sports Illustrated. In this revealing memoir, McDonell talks about what really happens when editors and writers work with deadlines ticking (or drinks on the bar). His stories about the people and personalities he’s known are both heartbreaking and bitingly funny—playing “acid golf” with Hunter S. Thompson, practicing brinksmanship with David Carr and Steve Jobs, working the European fashion scene with Liz Tilberis, pitching TV pilots with Richard Price. Here, too, is an expert’s practical advice on how to recruit—and keep—high-profile talent; what makes a compelling lede; how to grow online traffic that translates into dollars; and how, in whatever format, on whatever platform, a good editor really works, and what it takes to write well. Taking us from the raucous days of New Journalism to today’s digital landscape, McDonell argues that the need for clear storytelling from trustworthy news sources has never been stronger. Says Jeffrey Eugenides: “Every time I run into Terry, I think how great it would be to have dinner with him. Hear about the writers he's known and edited over the years, what the magazine business was like back then, how it's changed and where it's going, inside info about Edward Abbey, Jim Harrison, Annie Proulx, old New York, and the Swimsuit issue. That dinner is this book.”

Author: Ismail, S.Pd., M.Pd.
Publisher: Rasibook
ISBN: 6026644849
Category : Foreign Language Study
Languages : en
Pages : 131

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Book Description
When studying, especially at higher levels, a great deal of time is spent reading. Academic reading should not be a passive activity, but an active process that primes to the development of learning. Reading for learning requires an aware effort to make links, understand opinions, research and apply what you learn to your studies.

Author: Sandra E. Lamb
Publisher: Random House Digital, Inc.
ISBN: 9781580085724
Category : Language Arts & Disciplines
Languages : en
Pages : 440

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Book Description
Provides examples and advice on writing announcements, condolences, invitations, cover letters, resumes, recommendations, memos, proposals, reports, collection letters, direct-mail, press releases, and e-mail.