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Author: Robert G. Cooper
Publisher: Stage-Gate International
ISBN: 1439224609
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Author: Robert G. Cooper
Publisher: Stage-Gate International
ISBN: 1439224609
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Author: Elizabeth Marting
Publisher:
ISBN:
Category :
Languages : en
Pages : 303
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Book Description
Author: George Serafeim
Publisher: HarperCollins Leadership
ISBN: 1400230365
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Author: Philip Kotler
Publisher: Harvard Business Press
ISBN: 9781578516001
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Author:
Publisher:
ISBN:
Category : Materials
Languages : en
Pages : 0
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Book Description
Author: George Gruenwald
Publisher: McGraw Hill Professional
ISBN: 9780844233536
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
George Gruenwald's definitive work is a comprehensive and up-to-date guide to developing new products and services. Gruenwald has experience in new product development with over 50 of the world's largest companies, making him uniquely qualified to advise businesses and entrepreneurs in the process of successful new product development. In How to Create Profitable New Products he sheds light on every step of the development process.
Author: Andy Wynn
Publisher: Independently Published
ISBN: 9781792736858
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
'Transforming Technology into Profit' offers a new and unique perspective on the art of innovation and new product development, and guides the reader through the skills required to successfully deal with the people and politics you will meet along the way. It describes in detail how to successfully take new ideas and turn them into sustainable profits for a business. The author, Dr Andy Wynn, says this about his new book; 'During my 30 years in industry, I have read plenty of books on innovation and new product development, sat through many seminars and worked with plenty of consultants and experts in the field. All very well thought out, well researched and presented. But whenever I went back to my day job and tried to implement what I had learnt, it was not easy. I discovered many barriers which slowed project progress, many challenges that prevented successful project implementation, and many negative attitudes that blocked or brought down great ideas. I discovered that these 'how to' books and training seminars, presented an idealised version of the new product development process, but in the real world I found the things they taught often too complex, too academic, too clever and offering too many confusing tools and techniques to really be useful or practical in real business situations. I was therefore motivated to write this book to fill in the gaps and bring a sense of realism to this important subject and to help all those thousands of businesses worldwide who are struggling with implementing these processes. This is not a book about 'how to do it, ' this is a book about 'how I did it', written from the perspective of someone who has made enough mistakes and had enough successes along the way to understand what works and what does not. And so this book is primarily about how to deal with people. In it, I give many examples of real life situations I faced and how I learnt to deal with them, to help the reader navigate through their own career. I know these techniques work, because the products I and my teams have developed for companies have gone on to sell hundreds of millions of dollars around the world.
Author: Gary H. Raddon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Michael A. Dalton
Publisher:
ISBN: 9780615329390
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Small Changes Can Deliver Big New Product Results. Are new products taking too long and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck, just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business novel unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to: ? Fill your pipeline with profitably growing new products ? Finish new product programs on time and on budget ? Select winners so resources aren?t wasted on canceled projects ? Focus on creating value for customers and shareholders ? Hit your new product sales targets more consistently Inspired by Goldratt?s groundbreaking book, The Goal, Simplifying Innovation takes readers beyond theory and into an experience of the framework. You?re introduced to Barrister Industries and its newest general manager, Maggie Edwards. Struggling to get new product innovation working again, Barrister?s story demonstrates the issues companies like yours face every day and how a systematic framework can address them. While the underlying problems that Barrister faces may be complex, you?ll learn how TOC can simplify any situation. You?ll also learn a straightforward, five-step approach for identifying the bottleneck in your new product process, uncovering the core issues that constrain it, and engaging your team to drive improvements in new product development speed and impact. For readers that prefer a more traditional business book, Part V summarizes all of the elements of the story into a concise outline of the entire system and the keys to using it within your organization?a high-leverage, step-by-step process that you can implement immediately to begin getting more profits from your new product investment.
Author: B. W. Badenoch
Publisher:
ISBN:
Category :
Languages : en
Pages : 303
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Book Description
