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Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213981
Category : Marketing
Languages : en
Pages : 752
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Book Description
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213981
Category : Marketing
Languages : en
Pages : 752
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Book Description
Author: David F. Midgley
Publisher: Routledge
ISBN: 1317657918
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
Author: Arthur W. Nevins
Publisher:
ISBN:
Category : Budget in business
Languages : en
Pages : 306
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Book Description
Author: Mary Lou Roberts
Publisher: Prentice Hall International (UK)
ISBN: 9780130804341
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author: Hubert GATIGNON
Publisher: Springer
ISBN: 1137560983
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Author: Howard S. Gitlow
Publisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Roman Boutellier
Publisher: Springer Science & Business Media
ISBN: 3319040162
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome – and in the end on growth.
Author: Dorothy A Leonard
Publisher: World Scientific
ISBN: 9814465615
Category : Business & Economics
Languages : en
Pages : 592
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Book Description
This book pulls together for the first time, works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the award-winning article on Core Capabilities and Core Rigidities) and book chapters that cover the innovation process, from its inception in peoples' heads to its implementation. An underlying theme running throughout the book is managing the flow of knowledge that propels innovation — especially tacit knowledge. Such knowledge is difficult to transfer or embody in a new product, process or service. However, it is not only essential but often comprises the most valuable component in the innovation. The opening chapter, written expressly for this volume, probes the connections between tacit knowledge, creativity and innovation. İ İ i
Author: Michael J. Baker
Publisher: Bloomsbury Publishing
ISBN: 1137342137
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author: Edmund W. Schuster
Publisher: Springer Science & Business Media
ISBN: 354035655X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
This book explores the essentials of RFID and the EPCglobal Network from the perspective of a practitioner that needs to make business decisions concerning the adoption of the technology. The perspective is from the supply chain management standpoint with emphasis on case studies and new thinking about the subject. The EPCglobal Network and RFID technology holds great promise for transforming business through the use of low-cost, radio frequency identification (RFID) tags to improve information flow and productivity.
