Never Buy Another Stock Again

Never Buy Another Stock Again PDF Author: David Gaffen
Publisher: FT Press
ISBN: 0132564106
Category : Business & Economics
Languages : en
Pages : 255

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Book Description
Want to build long-term, sustainable wealth? Then stay out of the stock market! That’s radically different advice from what the "experts" have served up for decades... but look at the miserable results those pundits have delivered! Investors who’ve chosen equity-based buy-and-hold approaches have seen their assets decline dramatically: not just for a year, but often for decades. Fortunately, there are better ways to invest — and Never Buy Another Stock Again reveals them. Renowned Reuters financial journalist David Gaffen first explains why stocks are an even worse short- and long-term investment than you realize. Next, he shows how to create a balanced portfolio that reflects a "big-picture," holistic approach, intelligently incorporating cash, real estate, retirement funds, savings, and other holdings. Gaffen’s strategies rely primarily on investments outside the stock market, while identifying strictly limited roles for mutual funds and ETFs. Readers will learn how to: dramatically reduce investing costs that can kill your returns; invest in an environment where double-digit returns can never be expected; overcome huge flaws in conventional diversification strategies; and offset risks associated with existing equity ownership.

Never Buy Another Stock Again

Never Buy Another Stock Again PDF Author: David Gaffen
Publisher: FT Press
ISBN: 0132564106
Category : Business & Economics
Languages : en
Pages : 255

Get Book

Book Description
Want to build long-term, sustainable wealth? Then stay out of the stock market! That’s radically different advice from what the "experts" have served up for decades... but look at the miserable results those pundits have delivered! Investors who’ve chosen equity-based buy-and-hold approaches have seen their assets decline dramatically: not just for a year, but often for decades. Fortunately, there are better ways to invest — and Never Buy Another Stock Again reveals them. Renowned Reuters financial journalist David Gaffen first explains why stocks are an even worse short- and long-term investment than you realize. Next, he shows how to create a balanced portfolio that reflects a "big-picture," holistic approach, intelligently incorporating cash, real estate, retirement funds, savings, and other holdings. Gaffen’s strategies rely primarily on investments outside the stock market, while identifying strictly limited roles for mutual funds and ETFs. Readers will learn how to: dramatically reduce investing costs that can kill your returns; invest in an environment where double-digit returns can never be expected; overcome huge flaws in conventional diversification strategies; and offset risks associated with existing equity ownership.

Never Buy Another Stock Again

Never Buy Another Stock Again PDF Author: David Gaffen
Publisher:
ISBN:
Category :
Languages : en
Pages : 255

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Book Description
Stop buying stocks! An investing strategy that works when buying individual stocks doesn't Why buying stocks is an even worse strategy than you thought How to cut costs and risks, earn solid returns, and sleep at night By top Reuters financial journalist David Gaffen, founder of The Wall Street Journal's MarketBeat Millions of people have sacrificed their futures to disastrous stock performance. But you don't have to "suck it up" and accept massive losses. Never Buy Another Stock Again offers you a common-sense approach to investing that helps you earn solid returns with less cost, les.

Never Buy Another Stock Again

Never Buy Another Stock Again PDF Author: David Aaron Gaffen
Publisher:
ISBN: 9780132564083
Category : Index mutual funds
Languages : en
Pages : 241

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Book Description


Popular Media Investing Advice--and Why You Should Avoid It

Popular Media Investing Advice--and Why You Should Avoid It PDF Author: David Gaffen
Publisher: Pearson Education
ISBN: 0132695103
Category : Business & Economics
Languages : en
Pages : 18

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Book Description
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats. When the major financial media picks stocks, watch out and stay away! Here’s why... The fascination of stock picking won’t go away, no matter how much bear markets hammer the financially uneducated. It gets truly dangerous when a particular stock or sector or market attracts the media, which arrives long after smart investors did. Three professors wrote in the Financial Services Review that “professional analysts are successful with the momentum strategy but individual investors are not...”

The Little Book of Big Profits from Small Stocks, + Website

The Little Book of Big Profits from Small Stocks, + Website PDF Author: Hilary Kramer
Publisher: John Wiley & Sons
ISBN: 1118198034
Category : Business & Economics
Languages : en
Pages : 176

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Book Description
The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.

Love Your Emotions--But Don't Trade Them

Love Your Emotions--But Don't Trade Them PDF Author: David Gaffen
Publisher: Pearson Education
ISBN: 0132695138
Category : Business & Economics
Languages : en
Pages : 22

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Book Description
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats. How to control the emotions and cognitive dissonance that get so many individual investors in trouble. More than 80% of U.S. drivers consider themselves above average. This cognitive dissonance appears in the stock market as well, in the guise of investors who believe they are superior traders. The ability to consistently outsmart the markets is exceedingly rare. The attitude that we’ll somehow be able to avoid the pitfalls allows savvier types to capitalize on our mistakes.

The Wisdom of Investing in ETFs

The Wisdom of Investing in ETFs PDF Author: David Gaffen
Publisher: Pearson Education
ISBN: 0132695367
Category : Business & Economics
Languages : en
Pages : 32

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Book Description
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats. Should you trade ETFs? An objective look at the pros and cons, the pitfalls, and how to avoid them. ETFs have some distinct advantages, such as tax efficiency, the ability to get in and out whenever you want, and in some cases, super-low expense ratios. However, there’s a downside, particularly for investors without discipline. The ability to trade whenever you want can exacerbate investors’ emotional desire to constantly shift positions. And some ETFs are just outright perilous...

The Wisdom of Investing in ETFs

The Wisdom of Investing in ETFs PDF Author: David Aaron Gaffen
Publisher:
ISBN: 9780132695350
Category : Exchange traded funds
Languages : en
Pages : 14

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Book Description


Popular Media Investing Advice

Popular Media Investing Advice PDF Author: David Aaron Gaffen
Publisher:
ISBN: 9780132695091
Category : Index mutual funds
Languages : en
Pages : 6

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Book Description


Never Lose a Customer Again

Never Lose a Customer Again PDF Author: Joey Coleman
Publisher: Penguin
ISBN: 0735220034
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.