Principles of Mass Media (First Edition) PDF Download
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Author: Amy Lauters
Publisher:
ISBN: 9781516556564
Category :
Languages : en
Pages : 268
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Book Description
Navigating Visual Culture: Theoretical Perspectives on Visual Media brings together an eclectic collection of theory-driven readings to help students understand and navigate the visual culture in which they live. The selections in Section I explore the nature of the visual and how people identify what they see around them, ranging from basic color to visual codes translated by the brain. Section II features readings that address the way people interpret, explain, and understand visual culture, while the readings in Section III give an overview of the various ways people participate in visual culture, whether as members of a particular media tribe, consumers of advertising, or users of personal computers. Each reading is framed by an original introduction that explains its place and relevance in visual culture, and discerning questions to facilitate classroom discussion or serve as writing prompts. The anthology also provides recommendations for supplemental reading and viewing. Navigating Visual Culture is well-suited to undergraduate courses in mass media, and can also be used for upper division and graduate courses in visual culture and new media.
Author: Amy Lauters
Publisher:
ISBN: 9781516556564
Category :
Languages : en
Pages : 268
Get Book Here
Book Description
Navigating Visual Culture: Theoretical Perspectives on Visual Media brings together an eclectic collection of theory-driven readings to help students understand and navigate the visual culture in which they live. The selections in Section I explore the nature of the visual and how people identify what they see around them, ranging from basic color to visual codes translated by the brain. Section II features readings that address the way people interpret, explain, and understand visual culture, while the readings in Section III give an overview of the various ways people participate in visual culture, whether as members of a particular media tribe, consumers of advertising, or users of personal computers. Each reading is framed by an original introduction that explains its place and relevance in visual culture, and discerning questions to facilitate classroom discussion or serve as writing prompts. The anthology also provides recommendations for supplemental reading and viewing. Navigating Visual Culture is well-suited to undergraduate courses in mass media, and can also be used for upper division and graduate courses in visual culture and new media.
Author: Amy Mattson Lauters
Publisher:
ISBN: 9781516508372
Category : Visual communication
Languages : en
Pages : 258
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Book Description
Navigating Visual Culture: Theoretical Perspectives on Visual Media brings together an eclectic collection of theory-driven readings to help students understand and navigate the visual culture in which they live. The selections in Section I explore the nature of the visual and how people identify what they see around them, ranging from basic color to visual codes translated by the brain. Section II features readings that address the way people interpret, explain, and understand visual culture, while the readings in Section III give an overview of the various ways people participate in visual culture, whether as members of a particular media tribe, consumers of advertising, or users of personal computers. Each reading is framed by an original introduction that explains its place and relevance in visual culture, and discerning questions to facilitate classroom discussion or serve as writing prompts. The anthology also provides recommendations for supplemental reading and viewing. Navigating Visual Culture is well-suited to undergraduate courses in mass media, and can also be used for upper division and graduate courses in visual culture and new media.
Author: Alexis L. Boylan
Publisher: MIT Press
ISBN: 0262359723
Category : Art
Languages : en
Pages : 250
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Book Description
As if John Berger's Ways of Seeing was re-written for the 21st century, Alexis L. Boylan crafts a guide for navigating the complexities of visual culture in this concise introduction. The visual surrounds us, some of it invited, most of it not. In this visual environment, everything we see--art, color, the moon, a skyscraper, a stop sign, a political poster, rising sea levels, a photograph of Kim Kardashian West--somehow becomes legible, normalized, accessible. How does this happen? How do we live and move in our visual environments? This volume offers a guide for navigating the complexities of visual culture, outlining strategies for thinking about what it means to look and see--and what is at stake in doing so.
Author: Jessica Evans
Publisher: SAGE
ISBN: 9780761962472
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
" This collection of classic essays in the study of visual culture fills a major gap in this new and expanding intellectual field. Its major strength is its insistence on the importance of three central aspects of the study of visual culture: the sign, the institution and the viewing subject. It will provide readers, teachers and students with an essential text in visual and cultural studies." - "Janet Wolff, University of Rochester""" Visual Culture: The Reader provides an invaluable resource of over 30 key statements from a wide range of disciplines. Although underpinned by a focus on contemporary cultural theory, this reader puts issues of visual culture and the rhetoric of the image at centre stage. Divided into three parts, The Culture of the Visual, Regulating Photographic Meaning, Looking and Subjectivity, this reader enables students to make hitherto unmade connections across art, film and photography history and theory, semiotics, history, semiotics and communications, media studies, and cultural theory. The key statements are from the work of: Visual Culture: The Reader sets the agenda for the study of Visual Culture and will be an essential sourcebook for researchers and students alike.This is the reader for the module "The Image and Visual Culture" (D850) - part of The Open University Masters in Social Sciences Programme.
Author: François Penz
Publisher: Taylor & Francis
ISBN: 1000569845
Category : Art
Languages : en
Pages : 237
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Book Description
This book explores how the comparative analysis of visual cultural artefacts, from objects to architecture and fiction films, can contribute to our understanding of everyday life in homes and cities around the globe. Investigating the multiple facets of the everyday, this interdisciplinary collection generates a new awareness of everyday lives across cultures and challenges our traditional understanding of the everyday by interweaving new thematic connections. It brings together debates around the analysis of the everyday in visual culture more broadly and explores the creation of innovative technological methods for comparative approaches to the study of the everyday, such as film databases, as well as the celebration of the everyday in museums. The volume is organized around four key themes. It explores the slices of everyday lives found in Visual Culture (Part I), Museums (Part II), the City (Part III) and the Home (Part IV). The book explores the growing area of the analysis of everyday life through visual culture both broadly and in depth. By building interdisciplinary connections, this book is ideal for the emerging community of scholars and students stemming from Visual Culture, Film and Media Studies, Architecture Studies and practice, Museum Studies, and scholars of Sociology and Anthropology as well as offering fresh insights into cutting-edge tools and practices for the rapidly growing field of Digital Humanities.
Author: Alexis L. Boylan
Publisher: MIT Press
ISBN: 0262539365
Category : Art
Languages : en
Pages : 250
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Book Description
How to think about what it means to look and see: a guide for navigating the complexities of visual culture. The visual surrounds us, some of it invited, most of it not. In this visual environment, everything we see—color, the moon, a skyscraper, a stop sign, a political poster, rising sea levels, a photograph of Kim Kardashian West—somehow becomes legible, normalized, accessible. How does this happen? How do we live and move in our visual environments? This volume in the MIT Press Essential Knowledge series offers a guide for navigating the complexities of visual culture, outlining strategies for thinking about what it means to look and see—and what is at stake in doing so. Visual culture has always been inscribed by the dominant and by domination. This book suggests how we might weaponize the visual for positive, unifying change. Drawing on both historical and contemporary examples—from Judy Chicago's The Dinner Party and Beyoncé and Jay-Z at the Louvre to the first images of a black hole—Alexis Boylan considers how we engage with and are manipulated by what we see. She begins with what: what is visual culture, and what questions, ideas, and quandaries animate our approach to the visual? She continues with where: where are we allowed to see it, and where do we stand when we look? Then, who: whose bodies have been present or absent from visual culture, and who is allowed to see it? And, finally, when: is the visual detached from time? When do we see what we need to see?
Author: Victor Bekkers
Publisher: Routledge
ISBN: 1317689569
Category : Political Science
Languages : en
Pages : 258
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Book Description
Traditionally, images have played an important role in politics and policy making, mostly in relation to propaganda and public communication. However, contemporary society is inundated with visual material due to the increasing ubiquity of media and visual technologies that facilitate the production, distribution and consumption of images in new and innovative ways. As such, a visual culture has emerged, and a number of authors have written on visual culture and the technologies which underlie it. However, a clear link to policy making is still lacking. This books links the emergence of this visual culture to policy making and explores how visual culture (and the growing number of technologies used to create and distribute images) influence the course, content and outcome of public policy making. It examines how visual culture and policy making in contemporary society are intertwined, elaborating concepts such as power, framing and storytelling. It then links this to technology, and the way this can enhance power, transparency, registration, surveillance and communication. Dealing with the entire cycle of public policy making, from agenda-setting, to policy design, decision making to evaluation, the book contains diverse international case studies including water management, risk management, live-stock diseases, minority integration, racism, freedom of speech, healthcare, disaster evaluation and terrorism.
Author: Nicholas Mirzoeff
Publisher: Psychology Press
ISBN: 0415158761
Category : Art and society
Languages : en
Pages : 566
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Book Description
The author traces the history and theory of visual culture asking how and why visual media have become so central to contemporary everyday life. He explores a wide range of visual forms, including painting, sculpture, photography, television, cinema, virtual reality, and the Internet while addressing the subjects of race, ethnicity, gender, sexuality, the body, and the international media event that followed the death of Princess Diana.
Author: Joanne Morra
Publisher: Taylor & Francis
ISBN: 9780415326445
Category : Art
Languages : en
Pages : 434
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Book Description
These texts represent both the formation of visual culture, and the ways in which it has transformed, and continues to transform, our understanding and experience of the world as a visual domain.
Author: Matthew Rampley
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 276
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Book Description
An introduction to the study of visual culture, this book offers a view of 'visual culture' that includes not only images, but also other visual media and forms of expression, from architecture to fashion, design and the human body. The book is organised around three broad themes, exploring key ideas and debates that have occurred during the last 20 or so years: *the meanings of the term 'visual culture' and of the various practices that form its basis*conceptual approaches to the contemporary analysis of visual culture*the cultural, social and historical contexts informing its production, distribution and consumption.Drawing on a wide range of examples from the last 100 years, the book adopts a cross-disciplinary perspective; it also explores, however, the limits of visual culture as an interdisciplinary field of study, engaging in current debates about the uses and value of the study of visual culture. It will therefore be of value both for readers new to the subject and also for those seeking fresh interventions into contemporary discussions within the field.Features*Accessibly written by a team of experts in the field*Illustrated throughout*Includes chapters on a wide range of visual forms, including architecture and urban design, film, crafts, fashion, design, fine art and the media.
