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Author: Dr. Colm Reilly
Publisher: AuthorHouse
ISBN:
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
The original meaning of the term “value proposition” has devolved into a vague sales and marketing notion that does not match its intended use. It is often used to mean benefits, a unique selling point, or differentiation and therefore is often regarded as falling under the Sales and Marketing departments within an organization. In this book, Dr. Colm Reilly tackles the misconceptions that surround what a value proposition is and why it is important. He answers the four core business questions which are: 1. Why are value propositions needed for a business to be profitable or for a not-for-profit organization to succeed? 2. How can organizations build and use value propositions? 3. How can an organization use a value proposition to serve both internal and external customers? 4. What are the ethical values that should drive an organization in understanding how to create fair and equitable enduring value for themselves and their customers. The book shows how Value propositions are in effect an alignment tool within an organization that manifests the core ethical nature of the business. In a business world where returns appear volatile and business cycles are disruptive, Dr. Reilly proves a guidebook that shows that a core and ethical value proposition in business will always endure and guide an organization to sustained success.
Author: Dr. Colm Reilly
Publisher: AuthorHouse
ISBN:
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
The original meaning of the term “value proposition” has devolved into a vague sales and marketing notion that does not match its intended use. It is often used to mean benefits, a unique selling point, or differentiation and therefore is often regarded as falling under the Sales and Marketing departments within an organization. In this book, Dr. Colm Reilly tackles the misconceptions that surround what a value proposition is and why it is important. He answers the four core business questions which are: 1. Why are value propositions needed for a business to be profitable or for a not-for-profit organization to succeed? 2. How can organizations build and use value propositions? 3. How can an organization use a value proposition to serve both internal and external customers? 4. What are the ethical values that should drive an organization in understanding how to create fair and equitable enduring value for themselves and their customers. The book shows how Value propositions are in effect an alignment tool within an organization that manifests the core ethical nature of the business. In a business world where returns appear volatile and business cycles are disruptive, Dr. Reilly proves a guidebook that shows that a core and ethical value proposition in business will always endure and guide an organization to sustained success.
Author: J. Sitton
Publisher: Palgrave Macmillan
ISBN: 9780230102415
Category : Political Science
Languages : en
Pages : 0
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Book Description
This book provides, in one volume, primary sources by Marx and critical commentary which relates Marxism to contemporary social and political topics. It includes six brief works by Marx and ten articles by scholars, sympathetic to, but critical of, Marxism. For example, the author includes the classic essay by Heidi Hartmann which criticizes Marxism for misunderstanding gender oppression, "The Unhappy Marriage of Marxism and Feminism." No previous anthology of Marx has combined both brief works by Marx and multiple critical essays elaborating on his themes or engaging the shortcomings of his arguments.
Author: James L. Heskett
Publisher: Simon and Schuster
ISBN: 1439136122
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Author: Geoffrey Kay
Publisher: Springer
ISBN: 1349065323
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Author: Karl Marx
Publisher:
ISBN:
Category : Economic history
Languages : en
Pages : 172
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Book Description
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309036437
Category : Medical
Languages : en
Pages : 580
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Book Description
"[This book is] the most authoritative assessment of the advantages and disadvantages of recent trends toward the commercialization of health care," says Robert Pear of The New York Times. This major study by the Institute of Medicine examines virtually all aspects of for-profit health care in the United States, including the quality and availability of health care, the cost of medical care, access to financial capital, implications for education and research, and the fiduciary role of the physician. In addition to the report, the book contains 15 papers by experts in the field of for-profit health care covering a broad range of topicsâ€"from trends in the growth of major investor-owned hospital companies to the ethical issues in for-profit health care. "The report makes a lasting contribution to the health policy literature." â€"Journal of Health Politics, Policy and Law.
Author: George Serafeim
Publisher: HarperCollins Leadership
ISBN: 1400230365
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Author: Michael Stone
Publisher: Craftsman Book Co
ISBN: 9781572180710
Category : Technology & Engineering
Languages : en
Pages : 316
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Book Description
In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
Author: United States. Department of the Treasury
Publisher:
ISBN:
Category : Customs administration
Languages : en
Pages : 1212
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Book Description
1890-1926 include also Decisions of the Board of U.S. General Appraisers no. 1-9135.
Author: William Wallace Bates
Publisher: Boston : Houghton, Mifflin
ISBN:
Category : Merchant marine
Languages : en
Pages : 504
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Book Description
