Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 250

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Book Description

Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1488

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Author:
Publisher:
ISBN:
Category : Public lands
Languages : en
Pages : 522

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Book Description

Author: Benjamin S. Lambeth
Publisher: Rand Corporation
ISBN: 0833042092
Category : History
Languages : en
Pages : 129

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Book Description
During the more than three decades that have elapsed since the war in Vietnam ended, the U.S. Air Force and U.S. Navy have progressively developed a remarkable degree of harmony in the integrated conduct of aerial strike operations. That close harmony stands in sharp contrast to the situation that prevailed throughout most of the Cold War, when the two services lived and operated in wholly separate physical and conceptual worlds, had distinct and unique operating mindsets and cultures, and could claim no significant interoperability features to speak of. Once the unexpected demands of fighting a joint littoral war against Iraq in 1991 underscored the costs of that absence of interoperability, however, both the Air Force and the Navy quickly came to recognize and embrace the need to change their operating practices to accommodate the demise of the Soviet threat that had largely determined their previous approaches to warfare and to develop new ways of working with each other in the conduct of joint air operations to meet a new array of post-Cold War challenges around the world. This monograph describes the evolution of Air Force and Navy integration in aerial strike warfare from the time of the Vietnam War, when any such integration was virtually nonexistent, to the contemporary era when Air Force and Navy air combat operations have moved ever closer to a point where they can be said to provide both a mature capability for near-seamless joint-force employment and a role model for other possible types of closer Air Force and Navy force integration in areas where the air and maritime operating domains intersect.

Author: William Joe Simonds
Publisher:
ISBN:
Category : Carson River (Nev.)
Languages : en
Pages : 60

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Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309099498
Category : Medical
Languages : en
Pages : 339

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Book Description
The Institute of Medicine carried out a study mandated by Congress and sponsored by the Department of Veterans Affairs to provide an assessment of several issues related to noise-induced hearing loss and tinnitus associated with service in the Armed Forces since World War II. The resulting book, Noise and Military Service: Implications for Hearing Loss and Tinnitus, presents findings on the presence of hazardous noise in military settings, levels of noise exposure necessary to cause hearing loss or tinnitus, risk factors for noise-induced hearing loss and tinnitus, the timing of the effects of noise exposure on hearing, and the adequacy of military hearing conservation programs and audiometric testing. The book stresses the importance of conducting hearing tests (audiograms) at the beginning and end of military service for all military personnel and recommends several steps aimed at improving the military services' prevention of and surveillance for hearing loss and tinnitus. The book also identifies research needs, emphasizing topics specifically related to military service.

Author:
Publisher:
ISBN:
Category : Dwellings
Languages : en
Pages : 34

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Author: T. Ben Meldrum
Publisher:
ISBN:
Category : World War, 1914-1918
Languages : en
Pages : 122

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Author: Gary D. Solis
Publisher:
ISBN: 9789991800905
Category :
Languages : en
Pages : 0

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Book Description

Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316

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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.