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Author: Erik Larson
Publisher: Penguin Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Author: Erik Larson
Publisher: Penguin Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Author: Jan Callebaut
Publisher: Garant
ISBN: 9789044113587
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."
Author: Charles Wheelan
Publisher: W. W. Norton & Company
ISBN: 0393089827
Category : Mathematics
Languages : en
Pages : 307
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Book Description
A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
ISBN: 0787976393
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
Author: Robert Scoble
Publisher: Wiley
ISBN: 0471790230
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Author: Erik Larson
Publisher: Vintage
ISBN: 0679759271
Category : Social Science
Languages : en
Pages : 297
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Book Description
This devastating book illuminates America's gun culture -- its manufacturers, dealers, buffs, and propagandists -- but also offers concrete solutions to our national epidemic of death by firearm. "Touches on all aspects of the gun issue in this country. Gives great voice to that feeling...that something real must be done." --San Diego Union-Tribune "One of the most readable anti-gun treatises in years." --Washington Post Book World It begins with an account of a crime that is by now almost commonplace: on December 16, 1988, sixteen-year-old Nicholas Elliot walked into his Virginia high school with a Cobray M-11/9 and several hundred rounds of ammunition tucked in his backpack. By day's end, he had killed one teacher and severely wounded another. In Lethal Passage Erik Larson shows us how a disturbed teenager was able to buy a weapon advertised as "the gun that made the eighties roar." The result is a book that can -- and should -- save lives, and that has already become an essential text in the gun-control debate.
Author: Kathy Stinson
Publisher: Annick Press
ISBN: 1773214748
Category : Juvenile Nonfiction
Languages : en
Pages : 39
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Book Description
Bodies, bodies! Big and small, short and tall, young and old—Every BODY is different! The Bare Naked Book has been a beloved fixture in libraries, classrooms, and at-home story times since its original publication in 1986. Now, this revised edition is ready to meet a new generation of readers. The text has been updated to reflect current understandings of gender and inclusion, which are also showcased in the brand-new, vibrant illustrations by Melissa Cho. Featuring a note from the author explaining the history of the book and the importance of this updated edition, readers will delight in this celebration of all kinds of bodies.
Author: William Bernhardt
Publisher: Open Road Media
ISBN: 1453277161
Category : Fiction
Languages : en
Pages : 638
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Book Description
A lawyer must defend a mayor accused of murdering his family: “Bernhardt again proves himself master of the courtroom drama” (Library Journal). With his winning smile, acting experience, and history as one of the best quarterbacks Oklahoma University has ever seen, Wally Barrett had no trouble becoming Tulsa’s first black mayor. But this perfect politician has a dark side, too. One afternoon at an ice cream parlor, a dozen people watch as he nearly hits his wife during an argument about their children. That same night, a neighbor calls the police after hearing screams from inside the mayor’s house. The patrolman discovers the first lady and her children murdered, and the mayor nowhere to be found. Barrett is captured after a high-speed chase, insensible and covered in blood. The only person willing to defend him is Ben Kincaid, a struggling defense lawyer with a history of winning impossible cases. But when the national media descends on Tulsa, Kincaid will have to do something he’s never done before, and oversee an increasingly wild three-ring circus.
Author: Jesse Horwitz
Publisher: Currency
ISBN: 1984826263
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Author: David Wolfe
Publisher: North Atlantic Books
ISBN: 158394530X
Category : Cooking
Languages : en
Pages : 257
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Book Description
With the mission to “lay naked before the world the true meaning of chocolate,” David Wolfe and Shazzie present a spirited and unconventional history, materia medica, and recipe book for the world’s most pleasurable food: chocolate. This book describes the wonders of cacao–where it comes from, how it is processed, its three varieties, and its origins and role in pre-Columbian cultures of the Americas. It explains the scientific properties and health benefits of chocolate, and elaborates how you will lose weight, soothe your heart, double your joy, increase your sensuality, nourish your intellect, and attract prosperity by eating it!In contrast to most books about chocolate, this one focuses on the raw cacao bean, or “naked” chocolate. Of course, this chocolate manual wouldn’t be complete without a step-by-step guide on what to do with the cacao beans, and over sixty original and mouthwatering chocolate recipes guaranteed to enhance your life.
