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Author: Ani Avagyan
Publisher: Cambridge Scholars Publishing
ISBN: 1527522199
Category : Art
Languages : en
Pages : 274
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Book Description
This volume brings together 30 museum experts (26 in English and 4 in French) to lift the lid on museum print and texts. Contributions were originally presented at the UNESCO World Book Capital of 2012, a timely and far-sighted conference held in Armenia. If text is essential to communication, how can museums be sure that what they offer will engage, interpret or even transform the visitor, the tourist or the scholar? This book offers a wealth of answers to this question and related concerns.
Author: Ani Avagyan
Publisher: Cambridge Scholars Publishing
ISBN: 1527522199
Category : Art
Languages : en
Pages : 274
Get Book Here
Book Description
This volume brings together 30 museum experts (26 in English and 4 in French) to lift the lid on museum print and texts. Contributions were originally presented at the UNESCO World Book Capital of 2012, a timely and far-sighted conference held in Armenia. If text is essential to communication, how can museums be sure that what they offer will engage, interpret or even transform the visitor, the tourist or the scholar? This book offers a wealth of answers to this question and related concerns.
Author: Margot Wallace
Publisher: Rowman & Littlefield
ISBN: 1538166267
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: Websites for expanding audiences Content-centered posts Newsletters Tour scripts Videos Education material Talks and lectures Proposals for partnerships Fundraising Researched blogs Leveraging of facilities rental and your store for reaching new audiences Volunteer recruitment Current practices from a diverse range of museums inform every chapter. All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here’s the resource you’re looking for.
Author: Louise Ravelli
Publisher: Routledge
ISBN: 1134453566
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums: * What is an appropriate level of complexity for a written label? * Why do some choice in language make a more direct relation to visitors? * Is there a correct way of presenting a particular view of content? * How do design practices contribute to the overall meanings being made? The frameworks enhance the way we critically analyze and understand museums text, both in the sense of conventional – written texts in museums – and in an expanded sense of the museum as a whole operating as a communicative text. Using a wide range of examples Ravelli argues that communication contributes fundamentally to what a museum is, who it relates to and what it stands for. Not only museum studies and communications studies students, but also professionals in the field will find Museum Texts an indispensable guide on communication frameworks.
Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134915853
Category : Art
Languages : en
Pages : 223
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Book Description
A guide for museum and gallery staff in the development of provision for their visitors, to ensure survival into the next century.
Author: Caroline Lang
Publisher: Routledge
ISBN: 1317017897
Category : Art
Languages : en
Pages : 297
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Book Description
What is the relationship today between museums, galleries and learning? The Responsive Museum interrogates the thinking, policies and practices that underpin the educational role of the museum. It unravels the complex relationship of museums with their publics, and discusses today's challenges and the debates that have resulted. The highly experienced team of writers, including museum educators and directors, share their different experiences and views, and review recent research and examples of best practice. They analyse the implications of audience development and broadening public access, particularly in relation to special groups, minority communities and disabled people, and for individual self-development and different learning styles; they explore issues of public accountability and funding; discuss the merits of different evaluation tools and methodologies for measuring audience impact and needs; and assess the role of architects, designers and artists in shaping the visitor experience. The latter part of this book reviews practical management and staffing issues, and training and skills needs for the future. This book is for students, museum staff, especially those involved in education and interpretation, and senior management and policy-makers. This is a much-needed review of the relationship between museums and galleries and their users. It also offers a wealth of information and expertise to guide future strategy and practice.
Author: Paulette M McManus
Publisher: Routledge
ISBN: 1315434563
Category : Social Science
Languages : en
Pages : 188
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Book Description
This volume is a set of a dozen case studies of innovative programs designed to attract the public to both archaeological sites and exhibits of archaeological artifacts. Papers deal with general issues of interpretation and presentation and cover British, Australian, European, and American settings.
Author: Paul Bourcier
Publisher: Rowman & Littlefield
ISBN: 1442250992
Category : Business & Economics
Languages : en
Pages : 753
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Book Description
Nomenclature 4.0 for Museum Cataloging is an updated and expanded edition of Robert G. Chenhall’s system for classifying human-made objects, originally published in 1978. The Chenhall system is the standard cataloging tool for thousands of museums and historical organizations across the United States and Canada. For this fourth edition, hundreds of new terms have been added, and every category, class, sub-class, and object term has been reviewed and revised as needed by a professional task force appointed by the American Association for State and Local History. This new edition features crucial revisions including: • A revised and updated users’ guide with new tips and advice • An expanded controlled vocabulary featuring nearly 950 new preferred terms • 475 more non-preferred terms in the index • An expanded and reorganized section on water transportation • Expanded coverage of exchange media, digital collections, electronic devices, archaeological and ethnographic objects, and more
Author: Paul Bourcier
Publisher: Rowman & Littlefield
ISBN: 9780759111936
Category : Art
Languages : en
Pages : 746
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Book Description
"Third edition of Robert G. Chenhall's system for classifying man-made objects."
Author: Michela Addis
Publisher: Taylor & Francis
ISBN: 1000860558
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
Author: Tula Giannini
Publisher: Springer
ISBN: 3319974572
Category : Computers
Languages : en
Pages : 589
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Book Description
This book explores how digital culture is transforming museums in the 21st century. Offering a corpus of new evidence for readers to explore, the authors trace the digital evolution of the museum and that of their audiences, now fully immersed in digital life, from the Internet to home and work. In a world where life in code and digits has redefined human information behavior and dominates daily activity and communication, ubiquitous use of digital tools and technology is radically changing the social contexts and purposes of museum exhibitions and collections, the work of museum professionals and the expectations of visitors, real and virtual. Moving beyond their walls, with local and global communities, museums are evolving into highly dynamic, socially aware and relevant institutions as their connections to the global digital ecosystem are strengthened. As they adopt a visitor-centered model and design visitor experiences, their priorities shift to engage audiences, convey digital collections, and tell stories through exhibitions. This is all part of crafting a dynamic and innovative museum identity of the future, made whole by seamless integration with digital culture, digital thinking, aesthetics, seeing and hearing, where visitors are welcomed participants. The international and interdisciplinary chapter contributors include digital artists, academics, and museum professionals. In themed parts the chapters present varied evidence-based research and case studies on museum theory, philosophy, collections, exhibitions, libraries, digital art and digital future, to bring new insights and perspectives, designed to inspire readers. Enjoy the journey!
