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Author: Eliane Karsaklian
Publisher: Business Expert Press
ISBN: 1637424701
Category : Education
Languages : en
Pages : 222
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Book Description
This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different. Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling. Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.
Author: Eliane Karsaklian
Publisher: Business Expert Press
ISBN: 1637424701
Category : Education
Languages : en
Pages : 222
Get Book Here
Book Description
This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different. Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling. Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.
Author: Lisa Skriloff
Publisher:
ISBN: 9780981792316
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: Kianna Alexander
Publisher: Simon and Schuster
ISBN: 1982163704
Category : Fiction
Languages : en
Pages : 352
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Book Description
This “exuberant celebration of Black women’s joy as well as their achievements” (Kate Quinn, New York Times bestselling author) novelizes the life of real estate magnate Josephine N. Leary in a previously untold story of passion, perseverance, and building a legacy after emancipation in North Carolina. Josephine N. Leary is determined to build a life of her own and a future for her family. When she moves to Edenton, North Carolina, from the plantation where she was born, she is free, newly married, and ready to follow her dreams. As the demands of life pull Josephine’s attention away, it becomes increasingly difficult for her to pursue her real estate aspirations. She finds herself immersed in deepening her marriage, mothering her daughters, and being a dutiful daughter and granddaughter. Still, she manages to teach herself to be a businesswoman, to manage her finances, and to make smart investments in the local real estate market. But with each passing year, it grows more and more difficult to focus on building her legacy from the ground up. “Filled with passion and perseverance, Josephine Leary is frankly a woman that everyone should know” (Sadeqa Johnson, author of Yellow Wife) and her story speaks to the part of us that dares to dream bigger, tear down whatever stands in our way, and build something better for the loved ones we leave behind.
Author: David R. Morse
Publisher:
ISBN: 9781941688526
Category : Market segmentation
Languages : en
Pages : 258
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Book Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Author: Sara E. Schwarzbaum
Publisher: SAGE
ISBN: 1412951364
Category : Psychology
Languages : en
Pages : 441
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Book Description
This collection of life stories offers compelling narratives by individuals from different races, ethnic groups, religions, sexual orientations, and social classes. By weaving these engaging stories with relevant theoretical topics, this unique textbook provides deeper levels of understanding on how cultural factors influence identity, personality, worldview, and mental health. An Instructor’s Resource CD with supplemental materials for each chapter and a helpful internet study site at http://www.sagepub.com/dimensionsofmulticulturalcounselingstudy/ including podcasts and videos offer further opportunities that examine and apply this mosaic of rich subject matter.
Author: Glen H. Brodowsky
Publisher: Edward Elgar Publishing
ISBN: 1788978544
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author: Rachel Randall
Publisher: Penguin
ISBN: 1599638614
Category : Reference
Languages : en
Pages : 874
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Book Description
The Best Resource for Getting Your Fiction Published! The 2015 Novel & Short Story Writer's Market is the only resource you'll need to get your short stories, novellas, and novels published. As with past editions, Novel & Short Story Writer's Market offers hundreds of listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other important tips. New to this year's edition: Gain access to the exclusive webinar "Blockbuster Fiction: Exploring Emotional High Points in Popular Films" from best-selling author Cheryl St. John. This 45-minute webinar explores the ten most popular films of 2013--including Frozen, The Hunger Games: Catching Fire, The Hobbit: The Desolation of Smaug, and more--to show you how to create intense, emotional, engrossing moments in your fiction. When you make your readers care about your characters and your story, you'll evoke excitement, indignation, fear, anxiety, tears, and laughter--and keep them hooked from start to finish. You'll also find articles and interviews on all aspects of the writing life, from in-depth lessons on craft and technique to helpful advice on getting published and marketing your work. The 2015 Novel & Short Story Writer's Market offers everything a fiction writer needs to achieve publishing success, including articles and essays like these: • J.T. Ellison, New York Times best-selling author, reveals how to capture â€" and keep â€" reader interest. • Ransom Riggs, mega-popular YA novelist, shares advice on writing out-of-the-ordinary fiction. • Chuck Wendig, hybrid author extraordinaire, talks about the pros and cons of traditional and self-publishing. You'll also receive: • A free digital download of Writer's Yearbook featuring the 100 Best Markets "If you're looking for the best resource for connecting with publishers who are hungry for your fiction, you've found it. Ten novels ago I got my start as an author using Writer's Market guides." -Steven James, writing instructor and best-selling author of The King and Story Trumps Structure "If you can't go to every literary cocktail party in New York, get this book. It's an instant network." -Elizabeth Sims, best-selling author of You've Got a Book in You
Author: Annie Jean-Baptiste
Publisher: John Wiley & Sons
ISBN: 1119646243
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Author: Michael Soon Lee
Publisher: John Wiley & Sons
ISBN: 0470451556
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Author: Editors Of Writers Digest Books
Publisher: Penguin
ISBN: 1582976643
Category : Language Arts & Disciplines
Languages : en
Pages : 781
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Book Description
For 28 years, Novel & Short Story Writer's Market has been the only resource of its kind exclusively for fiction writers. Covering all genres from romance to mystery to horror and more, this resource helps you prepare your submissions and sell your work. This must-have guide includes listings for over 1,300 book publishers, magazines, literary agents, writing contests and conferences, each containing current contact information, editorial needs, schedules and guidelines that save you time and take the guesswork out of the submission process. With more than 100 pages of listings for literary journals alone and another 100 pages of book publishers, plus special sections dedicated to the genres of romance, mystery/thriller, speculative fiction, and comics/graphic novels, the 2009 edition of this essential resource is your key to successfully selling your fiction.
