Author:
Publisher:
ISBN:
Category : Legal briefs
Languages : en
Pages : 78

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Book Description

Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Author: James M. Anderson
Publisher: Rand Corporation
ISBN: 0833084372
Category : Transportation
Languages : en
Pages : 215

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Book Description
The automotive industry appears close to substantial change engendered by “self-driving” technologies. This technology offers the possibility of significant benefits to social welfare—saving lives; reducing crashes, congestion, fuel consumption, and pollution; increasing mobility for the disabled; and ultimately improving land use. This report is intended as a guide for state and federal policymakers on the many issues that this technology raises.

Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920946
Category : Business & Economics
Languages : en
Pages : 587

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Book Description
Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.

Author: Pousttchi, Key
Publisher: IGI Global
ISBN: 1605660752
Category : Computers
Languages : en
Pages : 582

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Book Description
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Author: Bruce Wrenn
Publisher: Psychology Press
ISBN: 9780789027467
Category : Business & Economics
Languages : en
Pages : 486

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Book Description
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.

Author:
Publisher:
ISBN:
Category : Employment forecasting
Languages : en
Pages : 724

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Book Description
Describes 250 occupations which cover approximately 107 million jobs.

Author: Wisconsin. Division of Motor Vehicles. Dealer Section
Publisher:
ISBN:
Category : Automobile dealers
Languages : en
Pages : 238

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Book Description

Author: United States. Congress
Publisher:
ISBN:
Category : Legislation
Languages : en
Pages : 2146

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Book Description

Author:
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1458

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Book Description
Includes history of bills and resolutions.