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Author: Mila Holosha
Publisher: Absolute Author Publishing House
ISBN: 1649537638
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Have you ever thought that your restaurant could become more than just an establishment to eat out? It can become a community builder, a place that will be a part of guests’ lives, where their dreams come true. This can be a reality. You will be able to increase the number of new and regular customers, stand out from competitors, and make your restaurant a special place using just one strategy. It will change everything. This book is your ultimate guide to transforming your restaurant from just a place to eat out to a thriving lifestyle brand. In today’s competitive restaurant industry, serving delicious food is not enough. You need to create an emotional connection with your customers and turn them into the restaurant’s fans. The trickiest aspect here is that you should not only occasionally create this connection but do so consistently and make it the basis of your restaurant’s marketing. You need to establish a marketing system that will consistently achieve this, and the book contains a step-by-step algorithm that will show you how to do that.
Author: Mila Holosha
Publisher: Absolute Author Publishing House
ISBN: 1649537638
Category : Business & Economics
Languages : en
Pages : 147
Get Book Here
Book Description
Have you ever thought that your restaurant could become more than just an establishment to eat out? It can become a community builder, a place that will be a part of guests’ lives, where their dreams come true. This can be a reality. You will be able to increase the number of new and regular customers, stand out from competitors, and make your restaurant a special place using just one strategy. It will change everything. This book is your ultimate guide to transforming your restaurant from just a place to eat out to a thriving lifestyle brand. In today’s competitive restaurant industry, serving delicious food is not enough. You need to create an emotional connection with your customers and turn them into the restaurant’s fans. The trickiest aspect here is that you should not only occasionally create this connection but do so consistently and make it the basis of your restaurant’s marketing. You need to establish a marketing system that will consistently achieve this, and the book contains a step-by-step algorithm that will show you how to do that.
Author: Mila Holosha
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Have you ever thought that your restaurant could become more than just an establishment to eat out? It can become a community builder, a place that will be a part of guests' lives, where their dreams come true. This can be a reality. You will be able to increase the number of new and regular customers, stand out from competitors, and make your restaurant a special place using just one strategy. It will change everything. This book is your ultimate guide to transforming your restaurant from just a place to eat out to a thriving lifestyle brand. In today's competitive restaurant industry, serving delicious food is not enough. You need to create an emotional connection with your customers and turn them into the restaurant's fans. The trickiest aspect here is that you should not only occasionally create this connection but do so consistently and make it the basis of your restaurant's marketing. You need to establish a marketing system that will consistently achieve this, and the book contains a step-by-step algorithm that will show you how to do that.
Author: Kirk Kazanjian
Publisher: Random House Digital, Inc.
ISBN: 0385346948
Category : Brand loyalty
Languages : en
Pages : 274
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Book Description
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Author: Steve Robinson
Publisher: HarperChristian + ORM
ISBN: 1400213193
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Author: Roman Becker
Publisher: Springer Nature
ISBN: 3658412399
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a “fan” customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Taking this path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable “currency” - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents: - Definition of fan customers and what “emotional customer loyalty” means - Distinct value of the fan customer as a value-added partner and ambassador - FANOMICS as a management program in customer relationship management - Concrete suggestions for implementing FANOMICS - Best practices and illustrative examples of tops and flops from the business world
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084012
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: R. Scott Corbett
Publisher: Pearson Education
ISBN: 0132730367
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Why you need to do serious email marketing–plus practical tips and steps for getting powerful business results from email, fast! Press “send,” make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, let’s discuss your customers’ love-hate relationship with email. We all love its convenience, but hate how it consumes our day. Not as trendy as Twitter, email is still the 21st century’s messaging workhorse.
Author: R. Scott Corbett
Publisher: Pearson Education
ISBN: 0132821966
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Drive powerful social media marketing profits from proven tools — including Facebook, Twitter, LinkedIn, YouTube, and email Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools — easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution. From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih
