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Author: Marita Vos
Publisher: Vos & Schoemaker
ISBN: 9789085063094
Category : Attitude (Psychology)
Languages : en
Pages : 164
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Book Description
This book enhances understanding of organizational reputation and image. It provides a measurement method and explains the scientific background.
Author: Marita Vos
Publisher: Vos & Schoemaker
ISBN: 9789085063094
Category : Attitude (Psychology)
Languages : en
Pages : 164
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Book Description
This book enhances understanding of organizational reputation and image. It provides a measurement method and explains the scientific background.
Author: Giorgia Nesti
Publisher: Cambridge Scholars Publishing
ISBN: 1443818771
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.
Author: Suisheng Zhao
Publisher: Routledge
ISBN: 1351216414
Category : Social Science
Languages : en
Pages : 254
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Book Description
This book examines information and public opinion control by the authoritarian state in response to popular access to information and upgraded political communication channels among the citizens in contemporary China. Empowered by mass media, particularly social media and other information technology, Chinese citizen’s access to information has been expanded. Publicly focusing events and opinions have served as catalysts to shape the agenda for policy making and law making, narrow down the set of policy options, and change the pace of policy implementation. Yet, the authoritarian state remains in tight control of media, including social media, to deny the free flow of information and shape public opinion through a centralized institutional framework for propaganda and information technologies. The evolving process of media control and public opinion manipulation has constrained citizen’s political participation and strengthened Chinese authoritarianism in the information age. The chapters originally published as articles in the Journal of Contemporary China.
Author: Craig E. Carroll
Publisher: SAGE Publications
ISBN: 1483376532
Category : Business & Economics
Languages : en
Pages : 1876
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Book Description
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Author: G. M. du Plooy
Publisher: Juta and Company Ltd
ISBN: 9780702156410
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
Author: Rouco, José Carlos
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
In an era characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), organizations are faced with an ever-changing array of crises that pose a threat to both their reputation and operational continuity. From unforeseen disruptions to intense market competition, the need for robust business continuity management and resilience has never been more pressing. Strategic success hinges on an organization's ability to weather the storm and swiftly recover from disasters. Those who fail to know the existing organizational models of continuity and appropriately plan for their business to encounter VUCA may not survive it. Business Continuity Management and Resilience: Theories, Models, and Processes provides an exhaustive overview of business continuity management but also offers innovative methodologies to enhance organizational and personal resilience. By delving into theories, models, and processes, it equips readers with the knowledge needed to navigate crises successfully. Covering crisis communication plans, the role of artificial intelligence, risk management, information technologies in crisis management, leadership skills in a crisis context, emergency response, competency models, virtual and augmented reality centers in training, and stress management, this reference book will help to prepare organizations for VUCA in the future. By fostering awareness, providing best practices, and drawing on lessons learned, this book presents a solution through a strategic imperative for those seeking to fortify organizations against the challenges of today's dynamic business environment.
Author: Organisation mondiale de la santé
Publisher: World Health Organization
ISBN: 9241545542
Category : Electronic books
Languages : en
Pages : 252
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Book Description
Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
ISBN: 1452251940
Category : Language Arts & Disciplines
Languages : en
Pages : 313
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Book Description
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.
Author: Bob Reinalda
Publisher: Taylor & Francis
ISBN: 1040225535
Category : Political Science
Languages : en
Pages : 974
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Book Description
This completely revised and rewritten handbook gives an overview of international organization (IO) as a dynamic field of research that adds to our understanding of global and regional relations and related domestic politics. Bringing together international scholars from a range of disciplines, it considers both IO as a process and multilateral organizations as institutions. This handbook is divided into five parts: I. Documentation, sources and perspectives II. International secretariats as bureaucracies III. Actors within and beyond international bureaucracies IV. Processes within and beyond international bureaucracies V. Challenges to international organizations Containing new chapters on topics such as the anthropological perspective, IO secretariats in several continents outside of Europe, feminization, the digital turn and challenges to IO legitimacy, the contributors reflect on the progression of IO studies from a burgeoning field to a well‐established subfield of international relations and the move away from scholarship based mainly in North‐Western Europe and the United States. This book will be of particular interest to scholars and students of IOs, global governance, diplomacy and foreign policy, as well as practitioners of multilateral cooperation.
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 1036
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Book Description
