Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 378
Book Description
Modern Business: Marketing and merchandising
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 378
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 378
Book Description
Modern Business: Marketing and merchandising
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 372
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 372
Book Description
Marketing and Merchandising
Author: Ralph Starr Butler
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 374
Book Description
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 374
Book Description
Marketing and Merchandising. [Based on "Marketing Methods."].
Author: Ralph Starr BUTLER
Publisher:
ISBN:
Category :
Languages : en
Pages : 363
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 363
Book Description
Marketing and Merchandising. By the Editors [of "Modern Business"] in Collaboration with R.S. Butler and J.B. Swinney
Author: MARKETING.
Publisher:
ISBN:
Category :
Languages : en
Pages : 340
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 340
Book Description
Modern Merchandising
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 48
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 48
Book Description
Modern Business: Marketing methods and salesmanship
Author: Joseph French Johnson
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 588
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 588
Book Description
Fashion Marketing
Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category : Business & Economics
Languages : en
Pages : 280
Book Description
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category : Business & Economics
Languages : en
Pages : 280
Book Description
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Marketing and Merchandising
Author: Joseph French Johnson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
Book Description
Fashion Marketing & Merchandising
Author: Mary G. Wolfe
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781635631494
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781635631494
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."