Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
Book Description
The key to affiliate marketing success is to focus on what works. The mechanics of affiliate marketing have not changed. What has changed, however, are the strategies that enable you to become a successful affiliate marketer. With this step by step guide... You are going to understand the importance of modern affiliate marketing strategies. You will learn to identify niches based on ROI and other crucial factors. You will understand modern conversion systems. You can begin to understand different monetization methods. You are going to learn exactly how to put a heavy focus on the commercial value of your niche. Topics covered: Picking Your Niches Based on ROI and Other Crucial Factors Picking the Right Affiliate Program to Maximize Conversions How to Create Niche-Focused Conversion Systems Traffic Generation Strategies Traffic Optimization Strategies The Key to Affiliate Marketing Success in 2018 and Beyond
Modern Affiliate Marketing
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
Book Description
The key to affiliate marketing success is to focus on what works. The mechanics of affiliate marketing have not changed. What has changed, however, are the strategies that enable you to become a successful affiliate marketer. With this step by step guide... You are going to understand the importance of modern affiliate marketing strategies. You will learn to identify niches based on ROI and other crucial factors. You will understand modern conversion systems. You can begin to understand different monetization methods. You are going to learn exactly how to put a heavy focus on the commercial value of your niche. Topics covered: Picking Your Niches Based on ROI and Other Crucial Factors Picking the Right Affiliate Program to Maximize Conversions How to Create Niche-Focused Conversion Systems Traffic Generation Strategies Traffic Optimization Strategies The Key to Affiliate Marketing Success in 2018 and Beyond
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
Book Description
The key to affiliate marketing success is to focus on what works. The mechanics of affiliate marketing have not changed. What has changed, however, are the strategies that enable you to become a successful affiliate marketer. With this step by step guide... You are going to understand the importance of modern affiliate marketing strategies. You will learn to identify niches based on ROI and other crucial factors. You will understand modern conversion systems. You can begin to understand different monetization methods. You are going to learn exactly how to put a heavy focus on the commercial value of your niche. Topics covered: Picking Your Niches Based on ROI and Other Crucial Factors Picking the Right Affiliate Program to Maximize Conversions How to Create Niche-Focused Conversion Systems Traffic Generation Strategies Traffic Optimization Strategies The Key to Affiliate Marketing Success in 2018 and Beyond
Affiliate Program Management
Author: Evgenii Prussakov
Publisher: John Wiley & Sons
ISBN: 1118084268
Category : Computers
Languages : en
Pages : 456
Book Description
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Publisher: John Wiley & Sons
ISBN: 1118084268
Category : Computers
Languages : en
Pages : 456
Book Description
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Modern Advertising and the Market for Audience Attention
Author: Zoe Sherman
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 279
Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 279
Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
Moving to Outcomes
Author: Robert Glazer
Publisher: Sourcebooks, Inc.
ISBN: 1728261740
Category : Business & Economics
Languages : en
Pages : 224
Book Description
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
Publisher: Sourcebooks, Inc.
ISBN: 1728261740
Category : Business & Economics
Languages : en
Pages : 224
Book Description
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
Affiliate Marketing for Beginners 2025
Author: Jason P Anderson
Publisher: Jason P Anderson
ISBN:
Category : Business & Economics
Languages : en
Pages : 137
Book Description
Are you ready to unlock the potential of affiliate marketing and create a profitable online business from the comfort of your home? In today's digital landscape, affiliate marketing stands out as a powerful way to earn income while enjoying the freedom to work on your own terms. Imagine having the ability to generate passive income streams, promote products you believe in, and connect with like-minded individuals—all while leveraging cutting-edge tools and strategies designed to simplify your journey. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing. Dive into the essentials of how affiliate marketing works and discover the key concepts that will set you up for success. Learn how to choose a profitable niche that aligns with your interests and evaluate beginner-friendly affiliate programs that offer generous commissions and robust support. This resource goes beyond just theory; it offers actionable steps for creating a simple yet effective affiliate website. Explore beginner-friendly SEO techniques to attract organic traffic and implement proven social media strategies on platforms like TikTok, Instagram, and YouTube. Building an email list is crucial for nurturing relationships and boosting conversions. Discover the basics of email marketing and how to create automated sequences that engage your audience effectively. Plus, learn how to leverage AI tools to streamline content creation, automate routine tasks, and enhance your marketing efforts without feeling overwhelmed. Understand the fundamentals of tracking your success with analytics, deciphering metrics like clicks and conversions to optimize your strategy. As you progress, you'll find practical tips for scaling your affiliate business, diversifying your income streams, and building a personal brand that sets you apart in a competitive market. This comprehensive guide empowers you to embrace the evolving world of affiliate marketing. With detailed insights, real-world examples, and a focus on user-friendly strategies, you’ll be equipped to turn your passion into profit. Don’t just dream about financial freedom—take the first step toward making it a reality today!
Publisher: Jason P Anderson
ISBN:
Category : Business & Economics
Languages : en
Pages : 137
Book Description
Are you ready to unlock the potential of affiliate marketing and create a profitable online business from the comfort of your home? In today's digital landscape, affiliate marketing stands out as a powerful way to earn income while enjoying the freedom to work on your own terms. Imagine having the ability to generate passive income streams, promote products you believe in, and connect with like-minded individuals—all while leveraging cutting-edge tools and strategies designed to simplify your journey. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing. Dive into the essentials of how affiliate marketing works and discover the key concepts that will set you up for success. Learn how to choose a profitable niche that aligns with your interests and evaluate beginner-friendly affiliate programs that offer generous commissions and robust support. This resource goes beyond just theory; it offers actionable steps for creating a simple yet effective affiliate website. Explore beginner-friendly SEO techniques to attract organic traffic and implement proven social media strategies on platforms like TikTok, Instagram, and YouTube. Building an email list is crucial for nurturing relationships and boosting conversions. Discover the basics of email marketing and how to create automated sequences that engage your audience effectively. Plus, learn how to leverage AI tools to streamline content creation, automate routine tasks, and enhance your marketing efforts without feeling overwhelmed. Understand the fundamentals of tracking your success with analytics, deciphering metrics like clicks and conversions to optimize your strategy. As you progress, you'll find practical tips for scaling your affiliate business, diversifying your income streams, and building a personal brand that sets you apart in a competitive market. This comprehensive guide empowers you to embrace the evolving world of affiliate marketing. With detailed insights, real-world examples, and a focus on user-friendly strategies, you’ll be equipped to turn your passion into profit. Don’t just dream about financial freedom—take the first step toward making it a reality today!
Affiliate Marketing
Author: Ross Brannigan
Publisher: Ross Brannigan
ISBN:
Category : Business & Economics
Languages : en
Pages : 68
Book Description
Learn how to take your business to the next level with the power of affiliate marketing. Many businesses are thriving through the implementation of effective affiliate marketing strategies. The first edition of this book was published in 2017. This has now been updated to include recent developments including the growth of influencer marketing which has both positive and negative impacts for businesses. The author is a leading practitioner of online marketing strategy and has managed some of the largest affiliate marketing programmes in the world (including the ecommerce brand Groupon - which was the fastest growing company during the 2000's). The book contains some valuable facts and insights which will be helpful for taking your business growth to the next level.
Publisher: Ross Brannigan
ISBN:
Category : Business & Economics
Languages : en
Pages : 68
Book Description
Learn how to take your business to the next level with the power of affiliate marketing. Many businesses are thriving through the implementation of effective affiliate marketing strategies. The first edition of this book was published in 2017. This has now been updated to include recent developments including the growth of influencer marketing which has both positive and negative impacts for businesses. The author is a leading practitioner of online marketing strategy and has managed some of the largest affiliate marketing programmes in the world (including the ecommerce brand Groupon - which was the fastest growing company during the 2000's). The book contains some valuable facts and insights which will be helpful for taking your business growth to the next level.
Modern Fortran
Author: Milan Curcic
Publisher: Simon and Schuster
ISBN: 1638350051
Category : Computers
Languages : en
Pages : 414
Book Description
Modern Fortran teaches you to develop fast, efficient parallel applications using twenty-first-century Fortran. In this guide, you’ll dive into Fortran by creating fun apps, including a tsunami simulator and a stock price analyzer. Filled with real-world use cases, insightful illustrations, and hands-on exercises, Modern Fortran helps you see this classic language in a whole new light. Summary Using Fortran, early and accurate forecasts for hurricanes and other major storms have saved thousands of lives. Better designs for ships, planes, and automobiles have made travel safer, more efficient, and less expensive than ever before. Using Fortran, low-level machine learning and deep learning libraries provide incredibly easy, fast, and insightful analysis of massive data. Fortran is an amazingly powerful and flexible programming language that forms the foundation of high performance computing for research, science, and industry. And it's come a long, long way since starting life on IBM mainframes in 1956. Modern Fortran is natively parallel, so it's uniquely suited for efficiently handling problems like complex simulations, long-range predictions, and ultra-precise designs. If you're working on tasks where speed, accuracy, and efficiency matter, it's time to discover—or re-discover—Fortran.. About the technology For over 60 years Fortran has been powering mission-critical scientific applications, and it isn't slowing down yet! Rock-solid reliability and new support for parallel programming make Fortran an essential language for next-generation high-performance computing. Simply put, the future is in parallel, and Fortran is already there. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the book Modern Fortran teaches you to develop fast, efficient parallel applications using twenty-first-century Fortran. In this guide, you'll dive into Fortran by creating fun apps, including a tsunami simulator and a stock price analyzer. Filled with real-world use cases, insightful illustrations, and hands-on exercises, Modern Fortran helps you see this classic language in a whole new light. What's inside Fortran's place in the modern world Working with variables, arrays, and functions Module development Parallelism with coarrays, teams, and events Interoperating Fortran with C About the reader For developers and computational scientists. No experience with Fortran required. About the author Milan Curcic is a meteorologist, oceanographer, and author of several general-purpose Fortran libraries and applications. Table of Contents PART 1 - GETTING STARTED WITH MODERN FORTRAN 1 Introducing Fortran 2 Getting started: Minimal working app PART 2 - CORE ELEMENTS OF FORTRAN 3 Writing reusable code with functions and subroutines 4 Organizing your Fortran code using modules 5 Analyzing time series data with arrays 6 Reading, writing, and formatting your data PART 3 - ADVANCED FORTRAN USE 7 Going parallel with Fortan coarrays 8 Working with abstract data using derived types 9 Generic procedures and operators for any data type 10 User-defined operators for derived types PART 4 - THE FINAL STRETCH 11 Interoperability with C: Exposing your app to the web 12 Advanced parallelism with teams, events, and collectives
Publisher: Simon and Schuster
ISBN: 1638350051
Category : Computers
Languages : en
Pages : 414
Book Description
Modern Fortran teaches you to develop fast, efficient parallel applications using twenty-first-century Fortran. In this guide, you’ll dive into Fortran by creating fun apps, including a tsunami simulator and a stock price analyzer. Filled with real-world use cases, insightful illustrations, and hands-on exercises, Modern Fortran helps you see this classic language in a whole new light. Summary Using Fortran, early and accurate forecasts for hurricanes and other major storms have saved thousands of lives. Better designs for ships, planes, and automobiles have made travel safer, more efficient, and less expensive than ever before. Using Fortran, low-level machine learning and deep learning libraries provide incredibly easy, fast, and insightful analysis of massive data. Fortran is an amazingly powerful and flexible programming language that forms the foundation of high performance computing for research, science, and industry. And it's come a long, long way since starting life on IBM mainframes in 1956. Modern Fortran is natively parallel, so it's uniquely suited for efficiently handling problems like complex simulations, long-range predictions, and ultra-precise designs. If you're working on tasks where speed, accuracy, and efficiency matter, it's time to discover—or re-discover—Fortran.. About the technology For over 60 years Fortran has been powering mission-critical scientific applications, and it isn't slowing down yet! Rock-solid reliability and new support for parallel programming make Fortran an essential language for next-generation high-performance computing. Simply put, the future is in parallel, and Fortran is already there. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the book Modern Fortran teaches you to develop fast, efficient parallel applications using twenty-first-century Fortran. In this guide, you'll dive into Fortran by creating fun apps, including a tsunami simulator and a stock price analyzer. Filled with real-world use cases, insightful illustrations, and hands-on exercises, Modern Fortran helps you see this classic language in a whole new light. What's inside Fortran's place in the modern world Working with variables, arrays, and functions Module development Parallelism with coarrays, teams, and events Interoperating Fortran with C About the reader For developers and computational scientists. No experience with Fortran required. About the author Milan Curcic is a meteorologist, oceanographer, and author of several general-purpose Fortran libraries and applications. Table of Contents PART 1 - GETTING STARTED WITH MODERN FORTRAN 1 Introducing Fortran 2 Getting started: Minimal working app PART 2 - CORE ELEMENTS OF FORTRAN 3 Writing reusable code with functions and subroutines 4 Organizing your Fortran code using modules 5 Analyzing time series data with arrays 6 Reading, writing, and formatting your data PART 3 - ADVANCED FORTRAN USE 7 Going parallel with Fortan coarrays 8 Working with abstract data using derived types 9 Generic procedures and operators for any data type 10 User-defined operators for derived types PART 4 - THE FINAL STRETCH 11 Interoperability with C: Exposing your app to the web 12 Advanced parallelism with teams, events, and collectives
Affiliate Marketing: An Ultimate Guide to Create a Thriving Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing)
Author: Harry Ackerman
Publisher: Harry Ackerman
ISBN:
Category : Business & Economics
Languages : en
Pages : 301
Book Description
Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success. In this book, you will: • Discover the foundations: learn what affiliate marketing is, how it works, and why it is one of the most popular online business models today. • Build your platform: step-by-step instructions on setting up a high-converting website and crafting compelling content that resonates with your audience. • Master sales funnels: understand the critical components of effective sales funnels—from capturing leads to closing sales. • Leverage cutting-edge tools: explore how free ai tools can automate your tasks, enhance your content, and analyze your data to improve your strategies. Perfect for beginners and experienced marketers alike, this guide offers practical advice, actionable strategies, and real-life examples to help you navigate the complexities of affiliate marketing. Whether you're looking to supplement your income or develop a full-fledged business, this book is an essential resource for achieving outstanding results. Equip yourself with the tools and insights needed to transform your affiliate marketing ventures from mere concepts into significant earnings.
Publisher: Harry Ackerman
ISBN:
Category : Business & Economics
Languages : en
Pages : 301
Book Description
Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success. In this book, you will: • Discover the foundations: learn what affiliate marketing is, how it works, and why it is one of the most popular online business models today. • Build your platform: step-by-step instructions on setting up a high-converting website and crafting compelling content that resonates with your audience. • Master sales funnels: understand the critical components of effective sales funnels—from capturing leads to closing sales. • Leverage cutting-edge tools: explore how free ai tools can automate your tasks, enhance your content, and analyze your data to improve your strategies. Perfect for beginners and experienced marketers alike, this guide offers practical advice, actionable strategies, and real-life examples to help you navigate the complexities of affiliate marketing. Whether you're looking to supplement your income or develop a full-fledged business, this book is an essential resource for achieving outstanding results. Equip yourself with the tools and insights needed to transform your affiliate marketing ventures from mere concepts into significant earnings.
Work From Home Business Ideas #2: Marketing Affiliate
Author: Get Digital World
Publisher: Get Digital World
ISBN: 137042762X
Category : Business & Economics
Languages : en
Pages : 62
Book Description
An in-depth look at how people are making a FORTUNE online with Affiliate Marketing, and how You can start... TODAY! Get Digital World. The Tools, Training AND the tools you need to get started. In This Book: For Craigslist Users & Local businesses For Internet Marketers & Freelancers Introduction Simple Steps to Start Affiliate Marketing What You Need To Know About Affiliate Marketing Can Affiliate Marketing Earn Constant Flow of Income? What Exactly IS Affiliate Marketing? The Best Way to Learn Affiliate Marketing Starting An Affiliate Marketing Business The Right Way Choosing The Right Affiliate Marketing Companies Affiliate Marketing for Dummies Tips to Succeed with Affiliate Marketing Programs Tips To Achieve Success in the Business Getting The Right Affiliate Marketing Training What Is Internet Affiliate Marketing? Steps to Take in Getting Involved with Affiliate Marketing Affiliate Marketing Tools By Get Digital World
Publisher: Get Digital World
ISBN: 137042762X
Category : Business & Economics
Languages : en
Pages : 62
Book Description
An in-depth look at how people are making a FORTUNE online with Affiliate Marketing, and how You can start... TODAY! Get Digital World. The Tools, Training AND the tools you need to get started. In This Book: For Craigslist Users & Local businesses For Internet Marketers & Freelancers Introduction Simple Steps to Start Affiliate Marketing What You Need To Know About Affiliate Marketing Can Affiliate Marketing Earn Constant Flow of Income? What Exactly IS Affiliate Marketing? The Best Way to Learn Affiliate Marketing Starting An Affiliate Marketing Business The Right Way Choosing The Right Affiliate Marketing Companies Affiliate Marketing for Dummies Tips to Succeed with Affiliate Marketing Programs Tips To Achieve Success in the Business Getting The Right Affiliate Marketing Training What Is Internet Affiliate Marketing? Steps to Take in Getting Involved with Affiliate Marketing Affiliate Marketing Tools By Get Digital World
Modern Health Care Marketing
Author: Gamini Gunawardane
Publisher: World Scientific
ISBN: 9813279532
Category : Business & Economics
Languages : en
Pages : 515
Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Publisher: World Scientific
ISBN: 9813279532
Category : Business & Economics
Languages : en
Pages : 515
Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.