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Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: J. A. Lunn
Publisher: Marketing Classics Press
ISBN: 1613110464
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
Author: George H. Haines
Publisher: Marketing Classics Press
ISBN: 1613110499
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110642
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Author: Thomas S. Robertson
Publisher: Marketing Classics Press
ISBN: 161311057X
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
Author: Jagdish N. Sheth
Publisher: Marketing Classics Press
ISBN: 161311009X
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author: John U. Farley
Publisher: Marketing Classics Press
ISBN: 1613110510
Category : Business & Economics
Languages : en
Pages : 25
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Book Description
Author: John O'Shaughnessy
Publisher: Marketing Classics Press
ISBN: 1613110537
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
Author: William F. Massy
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
