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Author: J. A. Lunn
Publisher: Marketing Classics Press
ISBN: 1613110464
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
Author: J. A. Lunn
Publisher: Marketing Classics Press
ISBN: 1613110464
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
Author: George H. Haines
Publisher: Marketing Classics Press
ISBN: 1613110499
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Author: Jagdish N. Sheth
Publisher: Marketing Classics Press
ISBN: 161311009X
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author: Martin J. Osborne
Publisher: Open Book Publishers
ISBN: 1805111264
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
Models in Microeconomic Theory covers basic models in current microeconomic theory. Part I (Chapters 1-7) presents models of an economic agent, discussing abstract models of preferences, choice, and decision making under uncertainty, before turning to models of the consumer, the producer, and monopoly. Part II (Chapters 8-14) introduces the concept of equilibrium, beginning, unconventionally, with the models of the jungle and an economy with indivisible goods, and continuing with models of an exchange economy, equilibrium with rational expectations, and an economy with asymmetric information. Part III (Chapters 15-16) provides an introduction to game theory, covering strategic and extensive games and the concepts of Nash equilibrium and subgame perfect equilibrium. Part IV (Chapters 17-20) gives a taste of the topics of mechanism design, matching, the axiomatic analysis of economic systems, and social choice. The book focuses on the concepts of model and equilibrium. It states models and results precisely, and provides proofs for all results. It uses only elementary mathematics (with almost no calculus), although many of the proofs involve sustained logical arguments. It includes about 150 exercises. With its formal but accessible style, this textbook is designed for undergraduate students of microeconomics at intermediate and advanced levels.
Author: Kardaras, Dimitris
Publisher: IGI Global
ISBN: 1466616059
Category : Technology & Engineering
Languages : en
Pages : 319
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Book Description
The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products? Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1526453517
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Author: Pietro Lanzini
Publisher: Routledge
ISBN: 135140007X
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Author: Danes Jaya Negara
Publisher: Penerbit NEM
ISBN: 6234236669
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
