Mobilized Marketing and the Consumer: Technological Developments and Challenges PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Mobilized Marketing and the Consumer: Technological Developments and Challenges PDF full book. Access full book title Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli. Download full books in PDF and EPUB format.
Author: Yamamoto, Gonca Telli
Publisher: IGI Global
ISBN: 1605669172
Category : Education
Languages : en
Pages : 292
Get Book Here
Book Description
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author: Yamamoto, Gonca Telli
Publisher: IGI Global
ISBN: 1605669172
Category : Education
Languages : en
Pages : 292
Get Book Here
Book Description
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author: Jeff Hasen
Publisher: John Wiley & Sons
ISBN: 1118243269
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Author: M. Lindgren
Publisher: Springer
ISBN: 0230511619
Category : Business & Economics
Languages : en
Pages : 287
Get Book Here
Book Description
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Author: Sc Moatti
Publisher:
ISBN: 9780369381293
Category : Electronic books
Languages : en
Pages : 252
Get Book Here
Book Description
Résumé : Including case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more, this timely book presents an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. --
Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 1118462408
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Author:
Publisher: BRILL
ISBN: 9004333452
Category : Literary Criticism
Languages : en
Pages : 195
Get Book Here
Book Description
What role does ‘place’ have in a world marked by increased mobility on a global scale? What strategies are there for representing ‘place’ in the age of globalization? What is the relationship between ‘place’ and the varied mobilities of migrancy, tourism, travel and nomadism? These are some of the questions that run through the ten essays in this collection. The combined effect of these essays is to participate in the contemporary project of subjecting the links between place, mobility, identity, representation and practice to critical interdisciplinary scrutiny. Such notions are not the property of particular disciplines. In the era of globalization, transnationalism and readily acknowledged cultural hybridity these links are more important than ever. They are important because of the taken-for-grantedness of: the universal impact of globalization; the receding importance of place and the centrality of mobile identities. This taken-for-grantedness masks the ways place continues to be important and ways in which mobility is differentiated by race, gender, ethnicity, nationality and many other social markers. This book is a concerted attempt to stop taking for granted these themes of the age. Material discussed in the essays include the creation of cultural routes in Europe, the video’s of Fiona Tan, artistic and literary representations of the North African desert, the production of indigenous videos in Mexico, mobile forms of ethnography, the film Existenz, Jamaica Kincaid’s writing on gardens, the video representation of sex tourism and ways of imagining the global. Authors include: Tim Cresswell, Ginette Verstraete, Ernst van Alphen, Ursula Biemann, Laurel C. Smith, Nick Couldry, Isabel Hoving, Renée van de Vall, Inge E. Boer and Kevin Hetherington.
Author: Paul-Brian McInerney
Publisher: Stanford University Press
ISBN: 0804789061
Category : Business & Economics
Languages : en
Pages : 254
Get Book Here
Book Description
In From Social Movement to Moral Market, Paul-Brian McInerney explores what happens when a movement of activists gives way to a market for entrepreneurs. This book explains the transition by tracing the brief and colorful history of the Circuit Riders, a group of activists who sought to lead nonprofits across the digital divide. In a single decade, this movement spawned a market for technology assistance providers, dedicated to serving nonprofit organizations. In contrast to the Circuit Riders' grassroots approach, which was rooted in their commitment to a cause, these consultancies sprung up as social enterprises, blending the values of the nonprofit sector with the economic principles of for-profit businesses. Through a historical-institutional analysis, this narrative shows how the values of a movement remain intact even as entrepreneurs displace activists. While the Circuit Riders serve as a rich core example in the book, McInerney's findings speak to similar processes in other "moral markets," such as organic food, exploring how the evolution from movement to market impacts activists and enterprises alike.
Author: Ricardo Ramírez
Publisher: University of Virginia Press
ISBN: 0813935113
Category : Political Science
Languages : en
Pages : 211
Get Book Here
Book Description
The growth of the Latino population is the most significant demographic shift in the United States today. Yet growth alone cannot explain this population’s increasing impact on the electorate; nor can a parsing of its subethnicities. In the most significant analysis to date on the growing political activation of Latinos, Ricardo Ramírez identifies when and where Latino participation in the political process has come about as well as its many motivations. Using a state-centered approach, the author focuses on the interaction between demographic factors and political contexts, from long-term trends in party competition, to the resources and mobilization efforts of ethnic organizations and the Spanish-language media, to the perception of political threat as a basis for mobilization. The picture that emerges is one of great temporal and geographic variation. In it, Ramírez captures the transformation of Latinos’ civic and political reality and the engines behind the evolution of this crucial electorate. Race, Ethnicity, and Politics
Author: Anthony Theng Heng Chin
Publisher: World Scientific Publishing Company
ISBN: 9813103183
Category : Business & Economics
Languages : en
Pages : 696
Get Book Here
Book Description
Much attention has been focused in recent years on the transformation of the economies of Eastern and Central Europe and the former Soviet Union. However, a growing demand for policy advice, technical assistance and expertise is also coming from Asian reforming countries such as China, Mongolia, Vietnam, Laos and Cambodia. In addition, business communities abroad are increasingly interested in exploring investment and marketing opportunities in these reforming countries. Such developments are too important to overlook or ignore.The transformation of socialist economies towards market-based systems entails an unusually wide range of problems. Studies of related topics are complicated by the speed of the changes and the lack of clear historical precedents. Although the structural features of Asian reforming economies are in important ways different from those of the Eastern European economies, all socialist economies share similar fundamental conditions on the eve of economic reform which raise a similar set of reform issues.This volume brings together a rich collection of expertise and information in an attempt to shed some light on the transitional process in Asia. The contributions are by no means exhaustive. However, they provide the reader and analyst with an excellent starting point to the problems and prospects which are specific to Asian transforming economies.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1522526692
Category : Business & Economics
Languages : en
Pages : 515
Get Book Here
Book Description
To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.
