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Author: Joe Fontenot
Publisher:
ISBN: 9780998100739
Category : Entrepreneurship
Languages : en
Pages : 260
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Book Description
"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success "As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling "This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile "If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting In Minimalist Marketing, you will learn: The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets Why the best marketing can (and often should) be a small line item in your budget How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.
Author: Joe Fontenot
Publisher:
ISBN: 9780998100739
Category : Entrepreneurship
Languages : en
Pages : 260
Get Book
Book Description
"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success "As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling "This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile "If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting In Minimalist Marketing, you will learn: The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets Why the best marketing can (and often should) be a small line item in your budget How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.
Author: Sahil Lavingia
Publisher: Penguin
ISBN: 0593192397
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.
Author: Sahil Lavingia
Publisher: Penguin
ISBN: 0593192400
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.
Author: John Millar Carroll
Publisher: MIT Press
ISBN: 9780262032490
Category : Computers
Languages : en
Pages : 442
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Book Description
Minimalism is an action- and task-oriented approach to instruction and documentation that emphasizes the importance of realistic activities and experiences for effective learning and information seeking. Since 1990, when the approach was defined in John Carroll's The Nurnberg Funnel, much work has been done to apply, refine, and broaden the minimalist approach to technical communication. This volume presents fourteen major contributions to the current theory and practice of minimalism.Contributors evaluate the development of minimalism up to now, analyze the acceptance of minimalism by the mainstream technical communications community, report on specific innovations and investigations, and discuss future challenges and directions. The book also includes an appendix containing a bibliography of published research and development work on minimalism since 1990. Contributors Tricia Anson, R. John Brockmann, John M. Carroll, Steve Draper, David K. Farkas, JoAnn T. Hackos, Robert R. Johnson, Greg Kearsley, Barbara Mirel, Janice (Ginny) Redish, Stephanie Rosenbaum, Karl L. Smart, Hans van der Meij. Published in association with the Society for Technical Communication.
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244243506
Category :
Languages : en
Pages : 306
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Book Description
Author: Meg Nordmann
Publisher:
ISBN: 9781734912128
Category :
Languages : en
Pages :
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Book Description
There is no need to feel stressed or overwhelmed by the holiday season. Author Meg Nordmann will guide you through the mindset changes and practical strategies needed to slow down, save money and have a more intentional holiday this year.
Author: Lloyd F. Novick
Publisher: Jones & Bartlett Publishers
ISBN: 1449662722
Category : Medical
Languages : en
Pages : 821
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Book Description
New Edition Available 8/15/2013 This shorter, more user-friendly edition of Public Health Administration: Principles for Population-Based Management will provide your students with a comprehensive understanding of the principles, practices, and skills essential to successful public health administration. The second edition has been thoroughly revised and includes new information on the Healthy People 2010 objectives as well as two new chapters on bioterrorism and emergency preparedness; and public health systems research. The chapter on public health law has been thoroughly revised by the nation’s top public health law expert. Other updates include coverage of the most recent reports issued by the Institute of Medicine as well as analysis on the relationships between public health and the healthcare services with a particular focus on the uninsured.
Author: Dr. Sukhvir Singh
Publisher: LWRN Studio
ISBN: 8196362234
Category : Young Adult Nonfiction
Languages : en
Pages : 138
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Book Description
Fashion marketing is an exhilarating and dynamic field that intertwines the realms of creativity, business acumen, and consumer behavior. It is a discipline that continually evolves, reflecting the ever-changing nature of the fashion industry and the shifting preferences of consumers. The convergence of fashion and marketing has given rise to a fascinating landscape where branding, advertising, retail strategies, and consumer engagement intersect to create captivating experiences and drive business success. This preface serves as an introduction to the world of fashion marketing, shedding light on its multifaceted nature and exploring its significance in the context of the contemporary fashion industry. It aims to provide an insightful glimpse into the realm where style, innovation, and commerce coexist, shaping trends, influencing consumer choices, and fueling the growth of fashion brands around the globe. Fashion marketing encompasses a diverse range of activities, all with the common goal of establishing and maintaining a strong brand presence and effectively communicating with the target audience. From strategic market research and brand positioning to advertising campaigns, social media engagement, visual merchandising, and retail experiences, each facet of fashion marketing plays a vital role in creating desirability, driving sales, and fostering brand loyalty. Throughout this exploration, we will delve into various key aspects of fashion marketing. We will uncover the art and science of identifying consumer insights, understanding their desires, and predicting their preferences. We will examine how fashion brands strategically position themselves in the market, crafting unique brand identities and narratives that resonate with their target customers. Moreover, we will delve into the pivotal role of digital platforms, e-commerce, and social media in shaping the modern fashion marketing landscape, enabling brands to connect with global audiences in realtime and fostering new paradigms of engagement. In addition, we will explore the impact of sustainability and ethical considerations on fashion marketing, as the industry increasingly embraces responsible practices and consumers demand transparency and conscious choices. We will reflect on the role of influencers, collaborations, and experiential marketing in capturing the attention and 4 loyalty of fashion-conscious consumers. Furthermore, we will delve into the intricacies of fashion retailing, analyzing the strategies employed by brands to create immersive physical and online shopping experiences that captivate and delight customers. As you embark on this journey into the realm of fashion marketing, I invite you to delve deeper into the intricate tapestry that connects fashion, marketing, and consumer culture. Through this exploration, we will unravel the strategies, trends, and innovations that shape the fashion industry and gain a comprehensive understanding of the forces that drive success in this dynamic and captivating field. Whether you are a student, professional, or fashion enthusiast, this exploration of fashion marketing will provide you with valuable insights, inspire your creativity, and offer a broader perspective on the intersection of fashion and business. It is my hope that this preface serves as a gateway to a world where creativity, innovation, and strategic thinking converge to shape the future of fashion marketing. Enjoy the journey ahead!
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244262950
Category :
Languages : en
Pages : 472
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Book Description
Author: LAFORET, SYLVIE
Publisher: McGraw Hill
ISBN: 0077140494
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
EBOOK: Managing Brands
