Microeconomics for Business and Marketing PDF Download
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Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN:
Category : Consumer behavior
Languages : en
Pages : 456
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Book Description
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN:
Category : Consumer behavior
Languages : en
Pages : 456
Get Book
Book Description
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
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Book Description
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
Get Book
Book Description
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author: Robert A. Schwartz
Publisher: John Wiley & Sons
ISBN: 0470602856
Category : Business & Economics
Languages : en
Pages : 585
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Book Description
A timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helps bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. This timely guide elucidates basic microeconomic concepts with an emphasis on applicability. It establishes a common application for all of the basic economic concepts that are reviewed, and provides in-depth insights into an industry that is of major economic importance in aggregate, and to most individuals. Utilizes equity market realities to underscore the relevance of economic theory Each chapter includes informative practice problems and power points A companion Workbook, with practice problems and solutions, is also available By taking microeconomic theory and making it applicable to today's marketplace, Micro Markets builds a much-needed bridge between theory and practice.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Merlin Stone
Publisher: Springer
ISBN: 1349164267
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Satya P Das
Publisher: SAGE Publications Pvt. Limited
ISBN: 9780761935926
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions
Author: C. L. Pass
Publisher: Routledge
ISBN: 9780415068451
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Business and Microeconomics is a concise introduction to microeconomics, specifically designed to provide students and practitioners of business with an understanding of the workings of the market system. Thus, the focus of attention is 'the market' itself, rather than the individual company, although it is recognised that the 'strategic' firm can and does play an important part in the operation of markets. Markets are not static, but driven and shaped by the dynamics of inter-firm rivalries.
Author: Luigi A. Pavone
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523308507
Category :
Languages : en
Pages : 290
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Book Description
History did not fulfill Adam Smith's idea of the invisible hand analogy. Companies big and small closed doors and laid off thousands of workers while the owners were filing for bankruptcy protection in a way that the invisible hand appeared to be paralyzed. Also, John Maynard Keynes's notion of free market, was proven to be not free at all. Otherwise Keynesianism theories would solve the problems that the previous historical simulations left unsolved, where the government was compelled to interfere. What happened then has prompted the industrial nations to dump the Keynesianism theories and adopt a new market belief, called mixed economy. I believe both economics pioneers' theories are incomplete. And that there is a need for a profound understanding of the microeconomic and macroeconomic theories in relation to the global market direction and performance which I explain in this book, in a simple easy way to comprehend. Dr. Luigi Pavone DBA & PhD. in Marketing
Author: Robert A. Schwartz
Publisher: John Wiley and Sons
ISBN: 0470608986
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
A companion Workbook to the text Micro Markets Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helped bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. Now, the Micro Markets Workbook offers you a chance to review the information found in the actual book and solidify your understanding of this discipline. In this study guide, microeconomic concepts are fully reviewed, along with how all of its relevant theory is applicable to today's markets. Helps you learn to perform dynamic microeconomic analysis in practice Tests your knowledge of the information addressed in Micro Markets, before you put it to work in real world situations Provides solutions to each chapter of the main book's practice problems If you want to gain a firm understanding of the information outlined in Micro Markets, the lessons within this Workbook can help you achieve this goal.
