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Author: Manufacture française des pneumatiques Michelin
Publisher:
ISBN: 9782061006757
Category :
Languages : en
Pages :
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Book Description
Author: Manufacture française des pneumatiques Michelin
Publisher:
ISBN: 9782061006757
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Michelin Travel Publications
Publisher:
ISBN: 9782061009918
Category :
Languages : en
Pages :
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Book Description
Author: Michelin Travel Publications
Publisher:
ISBN: 9782061009956
Category :
Languages : en
Pages :
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Book Description
Author: Manufacture française des pneumatiques Michelin
Publisher:
ISBN: 9782060089003
Category :
Languages : en
Pages :
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Book Description
Author: Herbert R. Lottman
Publisher: Bloomsbury Publishing
ISBN: 0857714716
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Author: Joshua Armstrong
Publisher: Liverpool University Press
ISBN: 1786942763
Category : Literary Criticism
Languages : en
Pages : 248
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Book Description
The rapidity of postwar globalization and the structural changes it has brought to both social and spatial aspects of everyday life has meant, in France as elsewhere, the destabilizing of senses of place, identity, and belonging, as once familiar, local environments are increasingly de-localized and made porous to global trends and planetary preoccupations. Maps and Territories identifies such preoccupations as a fundamental underlying impetus for the contemporary French novel.
Author: Michelin Staff
Publisher: Michelin Travel Publications
ISBN: 9782067114234
Category : Travel
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : History, Modern
Languages : en
Pages : 262
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Book Description
Author: Corine Védrine
Publisher: Springer
ISBN: 3319966103
Category : Social Science
Languages : en
Pages : 242
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Book Description
The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.
Author:
Publisher: BRILL
ISBN: 9004490019
Category : Social Science
Languages : en
Pages : 443
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Book Description
Since the late 18th century, when they first entered into an alliance during the American Revolution, the French and Americans have had a long and sometimes stormy relationship based on a complex mix of mutual admiration, cultural criticism, and sometimes downright disgust for the “other.” The relatively new interdisciplinary field of imagology, or image studies, allows us to place the dynamics of such a relationship into perspective by grounding its analysis firmly in the study of national stereotypes, in the process providing new insights into the mentality of the observer. For if anything, image studies demonstrate again and again that national character is not–as assumed uncritically for centuries–an innate essence of the “other”, but rather a self-serving functional construct of the observer.
