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Author: Federica Ferrari
Publisher: Routledge
ISBN: 1351743171
Category : Language Arts & Disciplines
Languages : en
Pages : 459
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Book Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author: Federica Ferrari
Publisher: Routledge
ISBN: 1351743171
Category : Language Arts & Disciplines
Languages : en
Pages : 459
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Book Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author: Micaela Rossi
Publisher: tab edizioni
ISBN: 889295380X
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
Prodotto del nutrito e variegato gruppo di lavoro che costituisce il Centro Interuniversitario di Ricerca sulle Metafore (https://cirm.unige.it), i Quaderni del CIRM ne rispettano pienamente la natura eterogenea per provenienza disciplinare, interessi di ricerca, punto di vista sulla poliedricità dell’oggetto metaforico. In questo primo volume, accanto a saggi più focalizzati su aspetti teorici ed epistemologici, coesistono contributi centrati sui fenomeni che collegano metafora e argomentazione, così come analisi contrastive e traduttologiche e infine studi di caso in diverse tipologie testuali e discorsive. Altrettanto varia e significativa, la provenienza degli autori testimonia della vitalità di un progetto aperto ad approcci teorici e metodologici diversi.
Author: Peter J. Adams
Publisher: Taylor & Francis
ISBN: 100086068X
Category : Language Arts & Disciplines
Languages : en
Pages : 223
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Book Description
This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.
Author: Piotr Cap
Publisher: Edward Elgar Publishing
ISBN: 1800373570
Category : Political Science
Languages : en
Pages : 397
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Book Description
Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.
Author: Mimi Huang
Publisher: John Benjamins Publishing Company
ISBN: 9027261547
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
In times of crisis, how do people conceptualise and communicate their experiences through different forms and channels? How can original research in cognitive linguistics, discourse analysis and crisis studies advance our understanding of the ways in which we interact with and communicate about crisis events? In answering these questions, this volume examines the unique functions, features and applications of the metaphors and frames that emerge from and give shape to crisis-related discourses. The chapters in this volume present original concepts, approaches, authentic data and findings of crisis discourses in a wide range of organisational, political and personal contexts that affect a diverse body of language users and communities. This book will appeal to a broad readership in linguistics, sociological studies, cognitive sciences, crisis studies as well as language and communication researchers and practitioners.
Author: Michael Kranert
Publisher: John Benjamins Publishing Company
ISBN: 9027263140
Category : Language Arts & Disciplines
Languages : en
Pages : 428
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Book Description
This edited volume explores the discursive, performative and mediated dimensions of contemporary political discourse. The strengths of the volume are manifold: it contains cutting edge interdisciplinary research on political discourses by international authors (UK, USA, Italy, Germany, Austria, Denmark) in political science, discourse linguistic and social interaction research. The contributions represent a wide range of methodological approaches to political discourse, analyzing a broad variety of genres, some of which have been less analyzed to-date, for example Wikipedia articles in combination with their discussion pages or the interaction between politicians and voters in the constituency office of a British Member of Parliament. The contributions also focus on political discourses of high and relevant topicality, such as EU membership of Britain, populism, migration and xenophobia, terrorism and narratives in international relations.
Author: Carl H. Botan
Publisher: John Wiley & Sons
ISBN: 1118852141
Category : Social Science
Languages : en
Pages : 404
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Book Description
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
Author: Christopher Paul
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 331
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Book Description
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Author: Sara Balonas
Publisher: UMinho Editora/CECS
ISBN: 9898974427
Category : Social Science
Languages : en
Pages : 431
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Book Description
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Author: Sara LaBelle
Publisher: University of California Press
ISBN: 0520298527
Category : Language Arts & Disciplines
Languages : en
Pages : 367
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Book Description
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
