Men's Wear Merchandising PDF Download
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Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 586
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Book Description
Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 586
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Book Description
Author: Krishnakumar
Publisher: Abhishek Publications
ISBN: 8182473012
Category : Antiques & Collectibles
Languages : en
Pages : 233
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Book Description
This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry
Author: Aki Choklat
Publisher: Bloomsbury Publishing
ISBN: 1474269737
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
Author: Bertrand Pellegrin
Publisher: Simon and Schuster
ISBN: 1581157290
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Melvin Thomas Copeland
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 396
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Book Description
Author: Jeremy A. Rosenau
Publisher: A&C Black
ISBN: 1609015398
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Author:
Publisher:
ISBN:
Category : Salesmanship
Languages : en
Pages : 196
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Book Description
Author: Elaine Stone
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
Author:
Publisher:
ISBN:
Category : Men's clothing
Languages : en
Pages : 1238
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Book Description
![Men's wear. [semi-monthly] PDF](https://books.google.com/books/content/images/frontcover/so96eNfLPE4C?fife=w80-h100)
Author:
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 1204
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Book Description
