Author: Walter Stern Heller
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 10
Book Description
Memory and Association in the Case of Street-car Advertising Cards
Author: Walter Stern Heller
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 10
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 10
Book Description
Memory and Association in the Case of Street-car Advertising Cards
Author: Walter Stern Heller
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 9
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 9
Book Description
Memory and association in the case of street-car advertising cards
Author: Walter S. Heller
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
Book Description
An Experiment on Memory and Association with Reference to Street- Car Advertising ...
Author: Walter Stern Heller
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192
Book Description
Advertising and Selling Practice
Author: John Baker Opdycke
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 246
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 246
Book Description
Psychology in Advertising
Author: Albert Theodore Poffenberger
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 664
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 664
Book Description
Catalogue
Author:
Publisher: Univ of California Press
ISBN:
Category :
Languages : en
Pages : 400
Book Description
Publisher: Univ of California Press
ISBN:
Category :
Languages : en
Pages : 400
Book Description
Author:
Publisher: Univ of California Press
ISBN:
Category :
Languages : en
Pages : 248
Book Description
Publisher: Univ of California Press
ISBN:
Category :
Languages : en
Pages : 248
Book Description
Catalogue University of California Press Publications 1893-1943
Author: California. University. Press
Publisher: Univ of California Press
ISBN:
Category : Publishers' catalogs
Languages : en
Pages : 268
Book Description
Publisher: Univ of California Press
ISBN:
Category : Publishers' catalogs
Languages : en
Pages : 268
Book Description
Attention, Attitude, and Affect in Response To Advertising
Author: Eddie M. Clark
Publisher: Psychology Press
ISBN: 1317783387
Category : Business & Economics
Languages : en
Pages : 339
Book Description
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Publisher: Psychology Press
ISBN: 1317783387
Category : Business & Economics
Languages : en
Pages : 339
Book Description
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.