Author: Rozália Del Gáudio
Publisher: Aberje Editorial
ISBN: 658683127X
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
The authors wrote an essential handbook for good leadership by linking theories of communication with employees and communicators' testimonials from around the world to their practice of years of work in organizations. In addition, they convey the message that, in these new times, free, direct, open and multidirectional communication is the best way to humanize labor relations. It is this communication that transforms all leaders and employees into agents who move in the same direction, pursuing the same goals of success. This book inspires us to say that being strategic, today, is being dialogical.
Author: Rachel Elliott
Publisher: ONE / Pushkin
ISBN: 0992918286
Category : Fiction
Languages : en
Pages : 353
Get Book Here
Book Description
LONGLISTED FOR THE WOMEN’S PRIZE FOR FICTION An uplifting story of friendship, heartbreak, and finding your own voice in our chaotic, often deafening world—for fans of David Nicholls Miriam hasn't left her house in three years and cannot raise her voice above a whisper. But today she has had enough and is finally ready to rejoin the outside world. Meanwhile, Ralph has made the mistake of opening a closet door, only to discover with a shock that his wife Sadie doesn't love him, and never has. And so he decides to run away. Miriam and Ralph's chance meeting in a wood during stormy weather marks the beginning of an amusing, restorative friendship, while Sadie takes a break from Twitter to embark on an intriguing adventure of her own. As their collective story unfolds, each of them seeks to better understand the objects of their affection, and their own hearts, timidly refusing to stand still and accept the chaos life throws at them. Filled with wit and sparkling prose, Whispers Through a Megaphone explores our attempts to meaningfully connect with ourselves and others, in an often deafening world—when sometimes all we need is a bit of silence.
Author: Bowen, Gordon
Publisher: IGI Global
ISBN: 1522573453
Category : Business & Economics
Languages : en
Pages : 492
Get Book Here
Book Description
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Author: Alan J. Reid
Publisher: Springer
ISBN: 3319943197
Category : Social Science
Languages : en
Pages : 265
Get Book Here
Book Description
The Smartphone Paradox is a critical examination of our everyday mobile technologies and the effects that they have on our thoughts and behaviors. Alan J. Reid presents a comprehensive view of smartphones: the research behind the uses and gratifications of smartphones, the obstacles they present, the opportunities they afford, and how everyone can achieve a healthy, technological balance. It includes interviews with smartphone users from a variety of backgrounds, and translates scholarly research into a conversational tone, making it easy to understand a synthesis of key findings and conclusions from a heavily-researched domain. All in all, through the lens of smartphone dependency, the book makes the argument for digital mindfulness in a device age that threatens our privacy, sociability, attention, and cognitive abilities.
Author: Nicole Aschoff
Publisher: Beacon Press
ISBN: 0807061689
Category : Technology & Engineering
Languages : en
Pages : 218
Get Book Here
Book Description
Addresses how tech empowers community organizing and protest movements to combat the systems of capitalism and data exploitation that helped drive tech’s own rise to ubiquity. Our smartphones have brought digital technology into the most intimate spheres of life. It’s time to take control of them, repurposing them as pathways to a democratically designed and maintained digital commons that prioritizes people over profit. Smartphones have appeared everywhere seemingly overnight: since the first iPhone was released, in 2007, the number of smartphone users has skyrocketed to over two billion. Smartphones have allowed users to connect worldwide in a way that was previously impossible, created communities across continents, and provided platforms for global justice movements. However, the rise of smartphones has led to corporations using consumers’ personal data for profit, unmonitored surveillance, and digital monopolies like Google, Facebook, and Amazon that have garnered control over our social, political, and economic landscapes. But people are using their smartphones to fight back. New modes of resistance are emerging, signaling the possibility that our pocket computers could be harnessed for the benefit of people, not profit. From helping to organize protests against the US-Mexico border wall through Twitter to being used to report police brutality through Facebook Live, smartphones open a door for collective change.
Author: Owen Fiss
Publisher: Harvard University Press
ISBN: 9780674036918
Category : Political Science
Languages : en
Pages : 122
Get Book Here
Book Description
How free is the speech of someone who can't be heard? Not very--and this, Owen Fiss suggests, is where the First Amendment comes in. In this book, a marvel of conciseness and eloquence, Fiss reframes the debate over free speech to reflect the First Amendment's role in ensuring public debate that is, in Justice William Brennan's words, truly uninhibited, robust, and wide-open. Hate speech, pornography, campaign spending, funding for the arts: the heated, often overheated, struggle over these issues generally pits liberty, as embodied in the First Amendment, against equality, as in the Fourteenth. Fiss presents a democratic view of the First Amendment that transcends this opposition. If equal participation is a precondition of free and open public debate, then the First Amendment encompasses the values of both equality and liberty. By examining the silencing effects of speech--its power to overwhelm and intimidate the underfunded, underrepresented, or disadvantaged voice--Fiss shows how restrictions on political expenditures, hate speech, and pornography can be defended in terms of the First Amendment, not despite it. Similarly, when the state requires the media to air voices of opposition, or funds art that presents controversial or challenging points of view, it is doing its constitutional part to protect democratic self-rule from the aggregations of private power that threaten it. Where most liberal accounts cast the state as the enemy of freedom and the First Amendment as a restraint, this one reminds us that the state can also be the friend of freedom, protecting and fostering speech that might otherwise die unheard, depriving our democracy of the full range and richness of its expression.
Author: Larissa Hjorth
Publisher: Routledge
ISBN: 0429515960
Category : Art
Languages : en
Pages : 804
Get Book Here
Book Description
In this companion, a diverse, international and interdisciplinary group of contributors and editors examine the rapidly expanding, far-reaching field of mobile media as it intersects with art across a range of spaces—theoretical, practical and conceptual. As a vehicle for—and of—the everyday, mobile media is recalibrating the relationship between art and digital networked media, and reshaping how creative practices such as writing, photography, video art and filmmaking are being conceptualized and practised. In exploring these innovations, The Routledge Companion to Mobile Media Art pulls together comprehensive, culturally nuanced and interdisciplinary approaches; considerations of broader media ecologies and histories and political, social and cultural dynamics; and critical and considered perspectives on the intersections between mobile media and art. This book is the definitive publication for researchers, artists and students interested in comprehending all the various aspects of mobile media art, covering digital media and culture, internet studies, games studies, anthropology, sociology, geography, media and communication, cultural studies and design.
Author: Louisa Guise
Publisher: Book Guild Publishing
ISBN: 1835741258
Category : Self-Help
Languages : en
Pages : 104
Get Book Here
Book Description
Do you lose hours of your life scrolling social media? Have too many group chats on your smartphone? Do you want to leave them, but don’t know how? Then this book is for you. How to Leave a Group Chat is a practical guide that will help you navigate the world of digital communication. Since the late eighties, communication has been developing at a speed that has greatly outpaced us and continues to do so. Social media and instant messengers might just be the tip of the iceberg but, although we enjoy them, they have pushed us into a new digital dimension which has dehumanised us, and we haven’t quite had the chance to understand what this means. How to Leave a Group Chat is a ground-breaking book which makes sense of this new digital age whilst providing a fascinating look at how we communicate and how this has changed over time.
Author: Jeff Hasen
Publisher: John Wiley & Sons
ISBN: 1118243269
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Author: Sachiko Scheuing
Publisher: Kogan Page Publishers
ISBN: 1398615161
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.
