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Author: Inger Lassen
Publisher: John Benjamins Publishing
ISBN: 902722708X
Category : Language Arts & Disciplines
Languages : en
Pages : 267
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Book Description
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
Author: Inger Lassen
Publisher: John Benjamins Publishing
ISBN: 902722708X
Category : Language Arts & Disciplines
Languages : en
Pages : 267
Get Book Here
Book Description
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
Author: Germán Canale
Publisher: Taylor & Francis
ISBN: 1000632830
Category : Language Arts & Disciplines
Languages : en
Pages : 142
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Book Description
This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.
Author: Hartmut Stöckl
Publisher: Routledge
ISBN: 0429947518
Category : Language Arts & Disciplines
Languages : en
Pages : 321
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Book Description
This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Author: Hoi-Yi Katy Kan
Publisher: Springer Nature
ISBN: 9811520518
Category : Social Science
Languages : en
Pages : 178
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Book Description
This book challenges the framing of comedic acts as apolitical and it adopts a multimodal critical discourse approach to interrogate the performance of comedy as a form of power. It proposes using Bakhtin’s carnivalesque as the analytic tool to distil for readers key differences between humour as banal and humour as critical (and political) in today’s social media. Drawing from critical theory and cultural studies, this book takes an interdisciplinary approach in formulating a contemporary view of power that reflects social realities not only in the digital economy but also in a world that is increasingly authoritarian. With the proposition of newer theoretical lenses in this book, scholars and social scientists can then find a way to shift the conversation to uncover the evolving voices of (existing and newer) power holders in the shared digital space; and to view current social realities as a continual project in unpacking and understanding the adaptive ways of the human spirit.
Author: Emilia Djonov
Publisher: Routledge
ISBN: 113624901X
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Author: Lawrence N. Berlin
Publisher: John Benjamins Publishing
ISBN: 9027273081
Category : Language Arts & Disciplines
Languages : en
Pages : 323
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Book Description
The volume considers politics as cooperative group action and takes the position that forms of government can be posited on a continuum with endpoints where governance is shared, and where hegemony dictates, ranging from politics as interaction to politics as imposition. Similarly, dialogue and dialogic action can be superimposed on the same continuum lying between truly collaborative where co-participants exchange ideas in a cooperative manner and dominated by an absolute position where dialogue proceeds along prescribed paths. The chapters address the continuum between these endpoints and present illuminating and persuasive analyses of dialogue in politics, covering motions of support, the relationship between politics and the press, interviews, debates, discussion forums and multimodal media analyses across different discourse domains and different cultural contexts from Africa to the Middle East, and from the United States to Europe.
Author: Binhua Wang
Publisher: Routledge
ISBN: 1000179087
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
This edited thematic collection features latest developments of discourse analysis in translation and interpreting studies. It investigates the process of how cultural and ideological intervention is conducted in translation and interpreting using a wide array of discourse analysis and systemic functional linguistic approaches and drawing on empirical data from the Chinese context. The book is divided into four main sections: I. uncovering positioning and ideology in interpreting and translation, II. linking linguistic approach with socio-cultural interpretation, III. discourse analysis into news translation and IV. analysis of multimodal and intersemiotic discourse in translation. The different approaches to discourse analysis provide a much-needed contribution to the field of translation and interpreting studies. This combination of discourse analysis and corpus analysis demonstrates the interconnectedness of these fields and offers a rich source of conceptual and methodological tools. This book will appeal to scholars and research students in translation and interpreting studies, cross-linguistic discourse analysis and Chinese studies.
Author: Annelies Verdoolaege
Publisher: John Benjamins Publishing
ISBN: 9789027227188
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
This volume is a research monograph analysing the South African Truth and Reconciliation Commission (TRC) from an ethnographic/linguistic point of view. The central proposition of this book is that the TRC can be regarded as a mechanism that leads to the hegemony of specific discourses, thus excercising power. The analysis illustrates how, through a certain type of reconciliation discourse constructed at the TRC hearings, a reconciliation-oriented reality took shape in post-TRC South Africa. Basically, the study points to the long-term implications a truth commission can exert on a traumatised post-conflict society. The book is unique on several levels: TRC discourse is explored in-depth on the basis of personal stories from TRC testifiers; a combination of Poststructuralist and Critical Discourse Analysis approaches form the theoretical foundations; and an extensive bibliography provides an impressive database of TRC publications.
Author: Monika Bednarek
Publisher: Bloomsbury Publishing
ISBN: 135006372X
Category : Language Arts & Disciplines
Languages : en
Pages : 353
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Book Description
Now reissued and retypeset, this canonical book explores the role of language and images in newspaper, radio, online and television news. The authors introduce useful frameworks for analysing language, image and the interaction between the two, and illustrate these with authentic news stories from around the English-speaking world, ranging from the Oktoberfest to environmental disasters to the killing of Osama bin Laden. This analysis persuasively illustrates how events are retold in the news and made 'newsworthy' through both language and image. This clearly written and accessible introduction to news discourse is essential reading for students, lecturers and researchers in linguistics, media and journalism studies and semiotics.
Author: Jonathan Matusitz
Publisher: Springer Nature
ISBN: 303047044X
Category : Political Science
Languages : en
Pages : 349
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Book Description
This book examines ten reasons for global jihad today. Specifically, the reasons are (1) radicalization, (2) group dynamics and socialization, (3) social alienation, (4) religious motivations, (5) legal motivations, (6) political motivations, (7) a Clash of Civilizations, (8) economic conditions, (9) transformative learning, and (10) outbidding and internal rifts. To investigate these points, all chapters include the historical background, specific case studies (both past and current), statistics, and theoretical approaches to the subject of global jihad. The main purpose of jihad is to achieve global domination—through any means, including violence—and establish the Caliphate. The Caliphate is a Muslim system of world government that seeks to establish a new world order by overthrowing the current order, effectively creating an all-encompassing Islamic state.
