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Author: Allan Hall
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. "Media Relations in Sport" is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.
Author: Brad Schultz
Publisher:
ISBN: 9781935412946
Category : Communication in sports
Languages : en
Pages : 0
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Book Description
"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the sports media profession ... Any student interested in a career in sports media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise."--Back cover.
Author: G. Clayton Stoldt
Publisher: Human Kinetics Publishers
ISBN: 1492589381
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Author: Allan Hall
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. "Media Relations in Sport" is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.
Author: Maria Hopwood
Publisher: Routledge
ISBN: 1136435530
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Author: Matthew Nicholson
Publisher: Routledge
ISBN: 1317690435
Category : Social Science
Languages : en
Pages : 316
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Book Description
Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Author: Brad Schultz
Publisher:
ISBN:
Category : Communication in sports
Languages : en
Pages : 351
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Book Description
"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the sports media profession ... Any student interested in a career in sports media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise."--Back cover.
Author: Bernard James Mullin
Publisher: Human Kinetics
ISBN: 9780736060523
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Author: Paul Mark Pedersen
Publisher: Human Kinetics Publishers
ISBN: 1492594490
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Author: Craig Esherick
Publisher:
ISBN: 9781940067360
Category :
Languages : en
Pages : 300
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Book Description
As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with foundational principles of communication to prepare students and industry professionals alike with a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry. Any student interested in a career in sports media must possess a distinct set of essential skillshow to interview, how to effectively create and distribute content, and how to deal with communications problems that, given the frenetic pace and global reach of web-based media, now seem amplified. Discussions of event management, publicity campaigns, ethics, regulations, and the law are still not only relevant, but essential for todays sports media professionals, where news travels the world at the speed of a tweet. For undergraduate and graduate level students, the 5th edition of Media Relations in Sport blends and balances how sport media communication has traditionally been crafted, and molds it to ever-evolving strategies for remaining ahead of the game.
Author: Andrew C. Billings
Publisher: Taylor & Francis
ISBN: 1317437926
Category : Language Arts & Disciplines
Languages : en
Pages : 371
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Book Description
Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.
