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Author: Lilie Chouliaraki
Publisher: Springer
ISBN: 023024839X
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Author: Lilie Chouliaraki
Publisher: Springer
ISBN: 023024839X
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Author: Amy Thurlow
Publisher: Routledge
ISBN: 1351662511
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Author: Kate Kenny
Publisher: SAGE
ISBN: 1446266184
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
An understanding of identity is fundamental to a complete understanding of organizational life. While conventional management textbooks nod to in-groups, cohesion and discrimination, this text offers instead a deeper, more nuanced understanding of why people, groups and organizations behave the way they do. With conceptions of identity perhaps less stable than they have ever been, the authors make complex theoretical issues accessible to the reader through the use of lively examples from popular culture. The authors present an overview of the key issues, as well as an examination of cutting-edge research and topical forces currently re-defining identity, such as globalisation, the fair trade movement and online identities. This text is a succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences, an is an invaluable resource to undergraduate and postgraduate students of management on any course that has an identity component.
Author: Gregory S. Larson
Publisher: John Wiley & Sons
ISBN: 1509507019
Category : Language Arts & Disciplines
Languages : en
Pages : 238
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Book Description
The question “who am I?” represents one of the key challenges of contemporary life in a globalized world. For most of us, organizations play a key role in answering that question. In this book, Gregory Larson and Rebecca Gill explain how identities are formed, managed, and regulated in our interactions with organizations, and why identity has become so relevant in modern life. Their examination includes frameworks for organizing and understanding identity scholarship, the nature of multiple identities and how these are managed, and the use of identity as a way to control workers. Organizations and Identity introduces a discursive approach to the topic, highlighting what is unique and consequential about studying identity from a communication perspective. It is essential reading for students and scholars of organizational communication.
Author: Ekhlassi, Amir
Publisher: IGI Global
ISBN: 1522551441
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Author: Mary Jo Hatch
Publisher:
ISBN: 0199269467
Category : Business & Economics
Languages : en
Pages : 599
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Book Description
Ranging from theoretical contributions to empirical studies, the readings in this volume address key issues of organizational identity, e.g. multiple identities and change in identity. These issues are addressed by writers working in diverse fields of study.
Author: Michael G. Pratt
Publisher: Oxford University Press
ISBN: 0199689571
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars study both how such self-definitions emerge and develop, as well as their implications for OI, leadership and change, among others. We believe there are at least four inter-related reasons for the growing importance of OI. OI addresses essential questions of social existence by asking: Who are we and who are we becoming as a collective? It is a relational construct connecting concepts and ideas that are often viewed as oppositional, such as "us" and "them" or "similar" and "differen." OI is also nexus concept serving to gather multiple central constructs, also represented in this Handbook. Finally, OI is inherently useful, as knowing who you are is the foundation for being able to state what you stand for and what you are promising to others, no matter their relation with the organization. The Handbook provides a road-map to the OI field organized in over 25 chapters across seven sections. Each chapter not only offers a broad overview of its particular topic, each also advances new knowledge and discusses the future of research in its area of focus.
Author: Jürgen Grimm
Publisher: Routledge
ISBN: 1317597362
Category : Social Science
Languages : en
Pages : 382
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Book Description
Globalization, immigration and economic crisis challenge the conceptions of nations, trans-national institutions and post-ethnic societies which are central topics in social sciences' discourses. This book examines in an interdisciplinary and international comparative way structures of national identity which are in conflict with or supporting multi-ethnic diversity and trans-national connectivity. The book’s first section seeks to clarify the concepts of national identity, nationalism, patriotism and cosmopolitism and to operationalize them consistently. The next section regards the diversity within national states and the consequences for the management of identity and intra-national integration. The third section focuses on external integration between different nations by searching for the "squaring of the circle" between the bonding with co-patriots and the critical reflection of one's own national perspective in relation to others. The last section explores to what extent and in which ways media use shapes collective identity.
Author: Majken Schultz
Publisher: OUP Oxford
ISBN: 0191583235
Category : Brand name products
Languages : en
Pages : 314
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Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Martin Parker
Publisher: SAGE
ISBN: 9780761952435
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Organizational Culture and Identity discusses the literature concerned with culture in organizations and explains why the term has been invoked with such enthusiasm. Martin Parker presents further ways of thinking about organizations and culture which suggest that organizational cultures should be seen as `fragmented unities' in which members identify themselves as collective at some times and divided at others.
