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Media, Organizations and Identity

Media, Organizations and Identity PDF Author: Lilie Chouliaraki
Publisher: Springer
ISBN: 023024839X
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.