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Author: Patrick C. Olds
Publisher:
ISBN: 9781574322712
Category : Antiques & Collectibles
Languages : en
Pages : 390
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Book Description
Every Barbie doll, her friends, and their accessories are listed alphabetically by name, by stock number, and by year, making it possible to locate a specific doll even if you only know one of these details. Over 30,000 listings are at your fingertips, featured in a way that makes identification of one or 100 dolls easy. Cases, furniture, houses, paper dolls, children's clothes, jewelry, games, and more are included, as well as over 50 color photos.384 pages. REVIEW: This is a great reference for the Barbie collector. The main part of the book is a listing including number issued, date, value, and source store for each item issued from 1959 to 1998. Items listed include Barbie and Ken dolls, friend's dolls, outfits, accessories, and Barbie collectibles. The organization and multiple listings make everything easy to find and a pleasure to use.
Author: Patrick C. Olds
Publisher:
ISBN: 9781574322712
Category : Antiques & Collectibles
Languages : en
Pages : 390
Get Book Here
Book Description
Every Barbie doll, her friends, and their accessories are listed alphabetically by name, by stock number, and by year, making it possible to locate a specific doll even if you only know one of these details. Over 30,000 listings are at your fingertips, featured in a way that makes identification of one or 100 dolls easy. Cases, furniture, houses, paper dolls, children's clothes, jewelry, games, and more are included, as well as over 50 color photos.384 pages. REVIEW: This is a great reference for the Barbie collector. The main part of the book is a listing including number issued, date, value, and source store for each item issued from 1959 to 1998. Items listed include Barbie and Ken dolls, friend's dolls, outfits, accessories, and Barbie collectibles. The organization and multiple listings make everything easy to find and a pleasure to use.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 564
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Book Description
Author: Patrick C. Olds and Joyce L. Olds
Publisher:
ISBN: 9781574321005
Category :
Languages : en
Pages : 324
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Book Description
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Maria Cristina Longo
Publisher: Taylor & Francis
ISBN: 1040022731
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
Author: Gary Cross
Publisher: Harvard University Press
ISBN: 9780674030077
Category : Education
Languages : en
Pages : 338
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Book Description
To sort out who's who and what's what in the enchanting, vexing world of Barbies(R) and Ninja Turtles(R), Tinkertoys(R) and teddy bears, is to begin to see what's become of childhood in America. It is this changing world, and what it unveils about our values, that Gary Cross explores in Kids' Stuff, a revealing look into the meaning of American toys through this century. Early in the 1900s toys reflected parents' ideas about children and their futures. Erector sets introduced boys to a realm of business and technology, while baby dolls anticipated motherhood and building blocks honed the fine motor skills of the youngest children. Kids' Stuff chronicles the transformation that occurred as the interests and intentions of parents, children, and the toy industry gradually diverged--starting in the 1930s when toymakers, marketing playthings inspired by popular favorites like Shirley Temple and Buck Rogers, began to appeal directly to the young. TV advertising, blockbuster films like Star Wars(R), and Saturday morning cartoons exploited their youthful audience in new and audacious ways. Meanwhile, powerful social and economic forces were transforming the nature of play in American society. Cross offers a richly textured account of a culture in which erector sets and baby dolls are no longer alone in preparing children for the future, and in which the toys that now crowd the racks are as perplexing for parents as they are beguiling for little boys and girls. Whether we want our children to be high achievers in a competitive world or playful and free from the worries of adult life, the toy store confronts us with many choices. What does the endless array of action figures and fashion dolls mean? Are children--or parents--the dupes of the film, television, and toy industries, with their latest fads and fantasies? What does this say about our time, and what does it bode for our future? Tapping a vein of rich cultural history, Kids' Stuff exposes the serious business behind a century of playthings.
Author: Karen O'Brien
Publisher:
ISBN: 9780896891524
Category : Toys
Languages : en
Pages : 828
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Book Description
Author: Erica Rand
Publisher: Duke University Press
ISBN: 9780822316206
Category : Antiques & Collectibles
Languages : en
Pages : 228
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Book Description
This book discusses the history of the Barbie doll and at the cultural reappropriations of Barbie by artists, collectors and especially lesbians and gay men.
Author: Karen O'Brien
Publisher:
ISBN: 9780873496537
Category : Antiques & Collectibles
Languages : en
Pages : 774
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Book Description
The toy collector's identification and value guide.
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 942
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Book Description
