Mathematical Models in Marketing PDF Download
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Author: Ursula H. Funke
Publisher: Springer Science & Business Media
ISBN: 3642515657
Category : Mathematics
Languages : en
Pages : 534
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Book Description
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author: Ursula H. Funke
Publisher: Springer Science & Business Media
ISBN: 3642515657
Category : Mathematics
Languages : en
Pages : 534
Get Book Here
Book Description
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author: Charles A. Ingene
Publisher: Springer Science & Business Media
ISBN: 0387227903
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Author: Frank Myron Bass
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 568
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Book Description
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782125
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Author: Richard McElreath
Publisher: University of Chicago Press
ISBN: 0226558282
Category : Social Science
Languages : en
Pages : 429
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Book Description
Over the last several decades, mathematical models have become central to the study of social evolution, both in biology and the social sciences. But students in these disciplines often seriously lack the tools to understand them. A primer on behavioral modeling that includes both mathematics and evolutionary theory, Mathematical Models of Social Evolution aims to make the student and professional researcher in biology and the social sciences fully conversant in the language of the field. Teaching biological concepts from which models can be developed, Richard McElreath and Robert Boyd introduce readers to many of the typical mathematical tools that are used to analyze evolutionary models and end each chapter with a set of problems that draw upon these techniques. Mathematical Models of Social Evolution equips behaviorists and evolutionary biologists with the mathematical knowledge to truly understand the models on which their research depends. Ultimately, McElreath and Boyd’s goal is to impart the fundamental concepts that underlie modern biological understandings of the evolution of behavior so that readers will be able to more fully appreciate journal articles and scientific literature, and start building models of their own.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Luiz Moutinho
Publisher: World Scientific
ISBN: 9814696366
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Author: P. C. Jha
Publisher:
ISBN: 9788184870671
Category : Computer systems
Languages : en
Pages : 0
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Book Description
Modelling and optimization are the key tools for scientific analysis of real life systems. The application of modelling and optimization for the study of business and the market system provide advantages over the competitors.
Author: Olivier Gueant
Publisher: CRC Press
ISBN: 1498725481
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
This book is among the first to present the mathematical models most commonly used to solve optimal execution problems and market making problems in finance. The Financial Mathematics of Market Liquidity: From Optimal Execution to Market Making presents a general modeling framework for optimal execution problems-inspired from the Almgren-Chriss app
Author: L. Kuipers
Publisher: Courier Corporation
ISBN: 0486149994
Category : Mathematics
Languages : en
Pages : 416
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Book Description
The theory of uniform distribution began with Hermann Weyl's celebrated paper of 1916. In later decades, the theory moved beyond its roots in diophantine approximations to provide common ground for topics as diverse as number theory, probability theory, functional analysis, and topological algebra. This book summarizes the theory's development from its beginnings to the mid-1970s, with comprehensive coverage of both methods and their underlying principles. A practical introduction for students of number theory and analysis as well as a reference for researchers in the field, this book covers uniform distribution in compact spaces and in topological groups, in addition to examinations of sequences of integers and polynomials. Notes at the end of each section contain pertinent bibliographical references and a brief survey of additional results. Exercises range from simple applications of theorems to proofs of propositions that expand upon results stated in the text.
