Author: Oliver Aust
Publisher: Oliver Aust
ISBN: 3982108810
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.
Author: Eo Ipso Communications
Publisher: Eo Ipso Communications GmBH
ISBN: 3982108802
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
How to Speak Like a CEO is the key to unlocking the secrets and pitfalls of CEO communications. Based on the podcast of the same name, this practical guide reveals why mastering communications is crucial to being a successful leader. Today, the risks and opportunities for CEO communications are bigger than ever before. We interviewed over 30 inspiring CEOs, entrepreneurs and founders to discover their approach to leadership and communication. No company can be truly successful in the long run without treating communication as a priority. And it all starts with the CEO. This book is a treasure trove of leadership & communications insights.
Author: Virgil Scudder
Publisher: John Wiley & Sons
ISBN: 1118282973
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
Author: John Doorley
Publisher: Routledge
ISBN: 1351235001
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Author:
Publisher: Oliver Aust
ISBN: 3982108829
Category : Self-Help
Languages : en
Pages : 204
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Book Description
The invisible don’t build great businesses. The unignorable do. In the digital age, being good at your job is no longer enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In Unignorable, Oliver Aust takes you through a 30-day framework to build your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset.
Author: Ethan F. Becker
Publisher: McGraw Hill Professional
ISBN: 1260474135
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The classic international bestseller, updated for the hybrid work world, including a new chapter on virtual communication. Excellent communicating skills have always been crucial to success in leadership and management roles—and that’s one of the reasons the first edition of this book, Mastering Communication at Work, has been an international bestseller taught at universities and referred to by leading CEOs. In the years since it was first published, it’s been the go-to “communication playbook,” helping leaders develop strategic responses and communication tactics with clear, actionable advice. What’s changed in the last ten years? Well, nothing—and everything. The fundamentals of effective communication are the same, as are many of the challenges leaders face, generation after generation. You still need to “match your listener’s tendency” and “validate,” and you still need to guard against “defensiveness.” What has changed is how some of the fundamentals and challenges are applied and met in today’s world—both real and virtual, in remote and on-site working environments. Mastering Communication at Work, 2nd Edition features an essential new chapter on remote team communication along with additional content on equitable leadership and updated case studies. Throughout, you’ll find practical, hands-on advice and strategies that can help you reach your potential when preparing for big conversations and important presentations, help you reduce everyday stress and improve your organization’s performance at every level.
Author: Paul A Argenti
Publisher: McGraw Hill Professional
ISBN: 0071660593
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
Author: Damian Corbet
Publisher: Bloomsbury Publishing
ISBN: 1472967259
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
Author: Cybellium Ltd
Publisher: Cybellium Ltd
ISBN:
Category : Computers
Languages : en
Pages : 362
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Book Description
Unleash the Creative Power of Computer-Generated Imagery (CGI) with "Mastering CGI" In a world where visual storytelling and digital experiences dominate, mastering Computer-Generated Imagery (CGI) is your key to unlocking limitless creative possibilities. "Mastering CGI" is your comprehensive guide to diving into the exciting world of CGI, equipping you with the knowledge and skills to create stunning visuals, animations, and immersive digital environments. Your Gateway to CGI Mastery Whether you're a digital artist, filmmaker, game developer, or simply someone with a passion for visual storytelling, CGI is a skill that can set you apart in today's competitive landscape. "Mastering CGI" is designed to demystify the complexities of CGI and provide you with a clear roadmap to becoming a CGI master. What You Will Explore · Foundations of CGI: Begin your journey with a solid understanding of CGI fundamentals, including 3D modeling, texturing, lighting, and rendering. · Software and Tools: Discover the essential CGI software and tools, along with practical guidance on how to use them effectively. · Creating 3D Models: Learn the art of designing and sculpting 3D objects, characters, and environments from scratch. · Texture Mapping and Shading: Master the techniques of applying textures and materials to breathe life into your 3D creations. · Lighting and Rendering: Explore the intricacies of lighting your scenes and rendering them to achieve photorealistic or stylized results. · Animation and Visual Effects: Dive into the world of CGI animation, from character rigging and keyframe animation to creating captivating visual effects. · Real-World Applications: Gain insights into how CGI is used in various industries, from film and advertising to architecture and virtual reality. Why "Mastering CGI" Is Essential · Comprehensive Coverage: This book provides a comprehensive and beginner-friendly introduction to CGI, making it suitable for those with no prior experience as well as those looking to enhance their skills. · Practical Guidance: Loaded with step-by-step tutorials, practical tips, and hands-on exercises, "Mastering CGI" ensures that you can apply what you learn immediately. · Expert Insights: Benefit from the expertise of CGI professionals who share their knowledge and real-world experiences, providing you with valuable insights and industry secrets. · Unlock Your Creative Potential: Whether you dream of creating breathtaking visual effects, immersive virtual worlds, or memorable characters, CGI is the tool that will turn your creative visions into reality. · Stay Ahead: In an age where CGI is integral to entertainment, marketing, and design, mastering this skill will keep you at the forefront of creative innovation. Your Journey to CGI Mastery Begins Here "Mastering CGI" is your ticket to unlocking the full potential of Computer-Generated Imagery. Whether you aspire to be a digital artist, a VFX wizard, or a CGI powerhouse, this book will provide you with the knowledge, tools, and inspiration you need to bring your wildest creative visions to life. "Mastering CGI" is the ultimate resource for individuals looking to gain expertise in the world of Computer-Generated Imagery. Whether you are a beginner or an experienced practitioner, this book will equip you with the knowledge and skills to create stunning visuals, animations, and immersive digital experiences. Don't wait; embark on your journey to CGI mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com
Author: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
