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Author: Alan Weiss
Publisher: Bloomsbury Publishing
ISBN: 1472994663
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
Author: Alan Weiss
Publisher: Bloomsbury Publishing
ISBN: 1472994663
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
Author: Maribeth Kuzmeski
Publisher: John Wiley & Sons
ISBN: 0470769904
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
Author: Richard Afriyie Owusu
Publisher: CRC Press
ISBN: 0429535414
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author: Erik Stark
Publisher: Lulu.com
ISBN: 0359374425
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
The Secret To Seller Marketing That Most Investors Will Never Know About...And You Hope Your Competition Never Discovers How To Discover Your Target Market (Faster), Reveal The Selfish Desired Results They Want (Easier) and How To Make Sure You Are The One They Buy From (Automatically)
Author: Hwang, Kyu-ho
Publisher: Miss Busy
ISBN:
Category :
Languages : en
Pages : 342
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Book Description
Solongus is a full-length business novel, focused on the on-going automotive industry in the world. Thus, it is not a period novel on ‘Turf Fight of Power.’ But it is an epitome of warlike competition on a global product that is a horseless carriage – automobile. Currently, global automakers such as GM, Ford, Toyota, Volks Wagon, BMW, Benz, Renault, Fiat, Hyundai, Tata, Chinese Big Four, and other dark horses, are fiercely competing for the market share in the world to get the popularity from earthlings as if they were Pretenders to the throne in the world. Right here, their class acts in the borderless battlefield are portrayed art of war in the Heroic Age. In the book series, their versatile strategies and skilled tactics are also revealed under the shiny commercial slogans, of course, with their own chariots.
Author:
Publisher: Augsburg Fortress Publishers
ISBN:
Category :
Languages : en
Pages : 3265
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Book Description
Author: Martin A. Sweeney
Publisher: McFarland
ISBN: 0786487186
Category : Biography & Autobiography
Languages : en
Pages : 218
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Book Description
Although Illinois enjoys the indisputable title of "The Land of Lincoln," one small town in New York State played a significant role in the sixteenth president's history. Three native sons of Homer--a detective, a journalist, and a painter--helped inscribe Abraham Lincoln's place in the nation's iconic imagery. Private investigator Eli DeVoe foiled an assassination plot against Lincoln before his first inauguration; journalist William Osborn Stoddard, an early Lincoln supporter, became an influential secretary of the president; and artist Francis Bicknell Carpenter painted The First Reading of the Emancipation Proclamation before the Cabinet, which still hangs in the U.S. Capitol. This exploration of these men and the town that produced them offers insight into the complexities of presidential image-making, and reveals why a small New York town has become a choice destination for Lincoln historians.
Author: Tristan Donovan
Publisher: Chicago Review Press
ISBN: 1613747225
Category : Cooking
Languages : en
Pages : 306
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Book Description
The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 480
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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author: David Obatomi
Publisher: AuthorHouse
ISBN:
Category : Education
Languages : en
Pages : 765
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Book Description
As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive.
