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Author: Alan Weiss
Publisher: Bloomsbury Publishing
ISBN: 1472994671
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
Author: Alan Weiss
Publisher: Bloomsbury Publishing
ISBN: 1472994671
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 People can have wants, but they also need things. The greater the need you can create, the more valuable your products and services. The closer the need is to a mere want, the less valuable you are. This concept is so important that I’m going to keep hammering on it as we move forward. This chapter is a vehicle to start getting you thinking about the difference between ‘needs’ and ‘wants’ and how you can better position yourself in your marketplace. -> The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become. #2 People have wants, but they also need things. The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become. #3 People can’t choose you if they don’t know you exist, or if told of you they've never heard of you, or if when you're explained to them, you don’t impress. Prospects need to trust you. #4 People can't choose you if they don't know you exist, or if they've never heard of you, or if when you're explained to them, you don't impress. Prospects need to trust you.
Author: Richard Mason
Publisher: David De Angelis
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Digital Wealth: The Secrets of Online Entrepreneurship - is an authoritative guide that illuminates the path to building a successful empire in the digital realm. Tailored for aspiring entrepreneurs, this book demystifies the journey of turning a passion into a profitable online business. Through a blend of strategic insights, practical advice, and real-world examples, it offers a comprehensive roadmap for navigating the complexities of digital entrepreneurship. In - Digital Wealth: The Secrets of Online Entrepreneurship, readers are guided through the intricate process of establishing, growing, and scaling an online business. The book breaks down the critical components of digital wealth creation, from ideating and launching digital products to harnessing the power of online marketing and sales platforms. It emphasizes the importance of adaptability, continuous learning, and leveraging technology to stay ahead in the competitive digital landscape. With a focus on actionable strategies, the book equips readers with the tools needed to transform their passion into a thriving online enterprise. **9 Strong Points of the Book:** 1. **Blueprint for Success:** Provides a step-by-step guide to creating, launching, and monetizing digital products, offering readers a clear blueprint for success in the online marketplace. 2. **Market Insights:** Delivers deep insights into selecting profitable niches, understanding customer needs, and identifying market gaps, empowering entrepreneurs to make informed decisions. 3. **Digital Product Mastery:** Covers a wide range of digital products, from eBooks and online courses to software and digital art, detailing the processes for creating compelling and marketable digital goods. 4. **Marketing Excellence:** Explores advanced digital marketing strategies, including SEO, social media marketing, and email marketing automation, enabling readers to attract and engage a target audience effectively. 5. **Sales Funnel Science:** Unravels the complexities of building high-converting sales funnels, providing tactics for lead capture, nurturing, and conversion optimization to maximize revenue. 6. **Multi-Platform Selling:** Offers strategies for expanding sales beyond a single platform, discussing the benefits of cross-platform selling on Etsy, Shopify, Gumroad, and other marketplaces. 7. **Automation and Outsourcing:** Highlights the importance of leveraging automation and outsourcing for operational efficiency and growth, allowing entrepreneurs to focus on core business activities. 8. **Customer Retention Techniques:** Emphasizes the significance of customer service and retention, sharing techniques for building loyalty and increasing customer lifetime value. 9. **Adaptation and Innovation:** Stresses the need for continuous adaptation and innovation in response to evolving market trends, equipping readers with strategies for staying competitive and relevant. "Digital Wealth: The Secrets of Online Entrepreneurship" is more than just a book; it's a mentor, guiding aspiring digital entrepreneurs through the journey of online business creation. It's an essential read for anyone looking to capitalize on the opportunities of the digital age and turn their passion into profit.
Author: Gabriel Stricker
Publisher: St. Martin's Griffin
ISBN: 1429981261
Category : Humor
Languages : en
Pages : 269
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Book Description
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Author: Robert Hargrove
Publisher: John Wiley & Sons
ISBN: 0470443278
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition of his groundbreaking book, Hargrove presents his profound insights into the journey to of becoming a masterful coach along with guiding ideas, tools, and methods.
Author: Raja Rajamannar
Publisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 312
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Book Description
Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author: Christopher Ryan
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
Author: Dale Carnegie Training
Publisher: Simon and Schuster
ISBN: 085720677X
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Stand and Delivergives you everything you need to know to become an incredibly poised, polished, masterful communicator. Someone who can hold an audience of 1, 10, or 1000 in the palm of your hand, from the first word you speak to them until the last. You will learn... •How to identify your authentic self so that you project an original and unique style •How to win over any audience in ONE MINUTE •A 5-point checklist that will make stage fright disappear •A powerful tactic for getting your listeners to act the way you want them to (works equally well with colleagues, children...anyone you talk to!) •The renowned "Magic Formula" technique -- a no-fail 3-step process that ensures your listeners not only remember what you say, but make immediate and positive changes based on it •The secrets to handling hostile or potentially embarrassing questions with ease and professionalism Stand and Deliveris packed with tips, strategies, and secrets you can use immediately to begin dramatically improving all of your communications. You'll be surprised and thrilled by how frequently you find yourself reaching into this amazing arsenal of techniques to help you achieve your goals, and what an enormous impact they will have on every facet of your life.
