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Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136
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Book Description
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 112
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Book Description
Author: Lewis M. Schneider
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 248
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Book Description
USA. Better business strategys of urban transport companies would solve many of their problems. Research on marketing, prices and publicity would be helpful. Partly historical. References.
Author: Indiana University, Bloomington. Institute for Urban Transportation
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 140
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Book Description
Author: Ben Morris
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
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Book Description
Author: United States. Urban Mass Transportation Administration
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 114
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 114
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Book Description
Author: Indiana University, Bloomington. Institute for Urban Transportation
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 108
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Book Description
