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Author: Mike Massie
Publisher:
ISBN: 9781951609153
Category :
Languages : en
Pages :
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Book Description
Discover The Most Effective, "Out-of-the-Box" Methods for Attracting and Keeping Students! In Martial Art School Business Growth Strategies, author Mike Massie addresses common challenges many school owners will face when growing a martial art school. When you read this book, you'll discover: * How to develop an overarching growth strategy, so you can grow your dojo in the most efficient manner possible! * What's the best business model for a martial art school? Discover the most profitable martial art school business models, so you can choose the best one for your personal business goals. * Understanding market segments! Find out exactly who to target and how to target them, so you get more students through your front door. * What are the most profitable markets for martial arts instructors to target? Should you go after kids, adults, the fitness market, the self-defense market, the after-school and summer camp market, or something else? You'll find the answers to these questions and more in the first section of this book. * What are the pros and cons of each market? Are there advantages and disadvantages to pursuing certain markets? Find out now so you'll know what to expect when pursuing a specific market. * How do you stand out in a crowded marketplace? Find out how in the section on branding for martial art school owners. * How do you keep students coming to class? What makes students drop out? How can you prevent students from quitting? Find out in the section on keeping students. * How do you handle rapid growth in a martial art school? Where do you put all those students? Should you get more space when your classes are full? And how do you teach larger classes? You'll get the answers to those questions in the section on efficient scheduling and curriculum design. Once you read this guide, you'll know how to identify and sidestep common hurdles and pitfalls in growing a school. Leap ahead of your competition and grow the dojo you've always wanted. Grab your copy today, and discover how to grow your dojo!
Author: Mike Massie
Publisher:
ISBN: 9781951609153
Category :
Languages : en
Pages :
Get Book Here
Book Description
Discover The Most Effective, "Out-of-the-Box" Methods for Attracting and Keeping Students! In Martial Art School Business Growth Strategies, author Mike Massie addresses common challenges many school owners will face when growing a martial art school. When you read this book, you'll discover: * How to develop an overarching growth strategy, so you can grow your dojo in the most efficient manner possible! * What's the best business model for a martial art school? Discover the most profitable martial art school business models, so you can choose the best one for your personal business goals. * Understanding market segments! Find out exactly who to target and how to target them, so you get more students through your front door. * What are the most profitable markets for martial arts instructors to target? Should you go after kids, adults, the fitness market, the self-defense market, the after-school and summer camp market, or something else? You'll find the answers to these questions and more in the first section of this book. * What are the pros and cons of each market? Are there advantages and disadvantages to pursuing certain markets? Find out now so you'll know what to expect when pursuing a specific market. * How do you stand out in a crowded marketplace? Find out how in the section on branding for martial art school owners. * How do you keep students coming to class? What makes students drop out? How can you prevent students from quitting? Find out in the section on keeping students. * How do you handle rapid growth in a martial art school? Where do you put all those students? Should you get more space when your classes are full? And how do you teach larger classes? You'll get the answers to those questions in the section on efficient scheduling and curriculum design. Once you read this guide, you'll know how to identify and sidestep common hurdles and pitfalls in growing a school. Leap ahead of your competition and grow the dojo you've always wanted. Grab your copy today, and discover how to grow your dojo!
Author: Mike Massie
Publisher: Createspace Independent Publishing Platform
ISBN: 9781545091654
Category :
Languages : en
Pages : 242
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Book Description
What No One Tells You About Growing A Martial Art School! When I started my first martial art school nearly twenty-five years ago, all I knew about growing a dojo was that I needed more students. So, I set about getting more students every way I knew how, and I kept adding more ways to do that as I went along. What I discovered over the course of my first few years in business was that getting students wasn't all that difficult... it was keeping them and managing growth that was the real challenge. I've already covered how to start a dojo and get students in other books and resources. But in this book, I reveal specific concepts and strategies for growing your dojo. These are concepts that most martial art school owners and instructors never hear about. When you read this book, you'll discover: How to develop an overarching growth strategy, so you can grow your dojo in the most efficient manner possible! What's the best business model for a martial art school? In this guide, you'll find out about the most profitable martial art school business models, so you can choose the best one for your personal business goals. Understanding market segments! Find out exactly who to target and how to target them, so you get more students through your front door... What are the most profitable markets to go after? Should you go after kids, adults, the fitness market, the self-defense market, the after-school and summer camp market, or something else? You'll find the answers to these questions and more in the first section of this book. What are the pros and cons of each market? Are there advantages and disadvantages to pursuing specific markets? You'll get the answers to those questions, so you know what you're getting into when pursuing a specific market. How do you stand out in a crowded marketplace? You'll find out how in the section on brand and image for martial art school owners. How do you keep students coming to class? What makes students drop out? How can you prevent students from quitting? Find out in the section on keeping students. How do you handle rapid growth in a martial art school? Where do you put all those students? Should you get more space when your classes are full? And how do you teach larger classes? You'll get the answers to those questions in the section on efficient scheduling and curriculum design. As you can see, this book covers quite a lot of information. I wrote this book to answer questions that most school owners only find answers to by trial and error... typically when it's too late and the damage has already been done. Yet, in fifteen years of coaching school owners these are questions that have come up over and over again. They're also the same challenges I had to deal with in starting and growing three successful martial art schools in three very different markets that served three very distinct clienteles. I wrote this martial arts business manual to give martial art school owners answers to the difficult questions facing them when growing a martial art school. Once you read this guide, you'll have a knowledge and understanding of advanced principles. You'll know how to sidestep common hurdles and pitfalls in growing a school. Find out how to leap ahead of your competition and grow the dojo you've always wanted... Grab your copy today, and discover how to grow your dojo!
Author: Mike Massie
Publisher:
ISBN: 9780989668309
Category :
Languages : en
Pages : 255
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Book Description
For over a decade, Small Dojo Big Profits has guided martial arts instructors through the risky yet highly rewarding process of starting and running a highly successful and profitable martial art school. Eschewing the conventional wisdom that says you must have a huge school with 300 or more students to be financially successful, the author instead shows you how to take on less risk while working smarter and not harder by running a lean, mean, efficient martial arts studio operation. Author Mike Massie has started three successful martial arts studios from scratch, and has the distinction of opening his first studio with no start-up capital, zero credit, and in a town where he was a complete stranger. Yet, he was able to go from teaching in part-time locations to running his own full-time studio in under a year, and he achieved this while staying in profit from month one. The process he followed is the same one this book is based upon, and this updated version of Small Dojo Big Profits also draws on the author's experience in starting and growing two more successful studios during the recent mortgage crisis and economic recession. A common sense martial arts school start-up and business operations manual, this completely updated version of the classic martial arts business guide is perfect for anyone who wants to maintain their integrity while building a successful martial art school. If you're looking for the best source of complete information for starting, launching, growing, and running a martial art school from scratch, this is it.
Author: Carol Fuller
Publisher: Routledge
ISBN: 1315448068
Category : Psychology
Languages : en
Pages : 135
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Book Description
Martial Arts and Well-Being explores how martial arts as a source of learning can contribute in important ways to health and well-being, as well as provide other broader social benefits. Using psychological and sociological theory related to behaviour, ritual, perception and reality construction, the book seeks to illustrate, with empirical data, how individuals make sense of and perceive the value of martial arts in their lives. This book draws on data from over 500 people, across all age ranges, and powerfully demonstrates that participating in martial arts can have a profound influence on the construction of behaviour patterns that are directly linked to lifestyle and health. Making individual connections regarding the benefits of practice, improvements to health and well-being – regardless of whether these improvements are ‘true’ in a medical sense – this book offers an important and original window into the importance of beliefs to health and well-being as well as the value of thinking about education as a process of life-long learning. This book will be of great interest to a range of audiences, including researchers, academics and postgraduate students interested in sports and exercise psychology, martial art studies and health and well-being. It should also be of interest to sociologists, social workers and martial arts practitioners. The Open Access version of this book, available at http://www.taylorfrancis.com/doi/view/10.4324/9781315448084, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Author: Chris Casamassa
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 106
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Book Description
Now membership based business owners will be better equipped to navigate the maze of running, owning and operating a successful business for both the short and long term. This is the step by step system that has helped over 150,000 members stay training longer while they get stronger, feel safer, and become more confident. This allows business owners to live a more comfortable lifestyle while making a greater impact in the communities they serve.These are time tested and proven systems that have helped us thrive for over 50 years! The purpose of this book, is to show you the most powerful ways to grow your business so you can stop surviving and start thriving. When you implement proven systems into your business it will allow you to get repeatable, reliable, consistent results that can be done by ANYONE on your team so you don't HAVE to be there all the time.
Author: Mike Massie
Publisher:
ISBN: 9780989668323
Category :
Languages : en
Pages : 108
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Book Description
"Martial Arts Character Education Lesson Plans for Children" is a complete 16-Week curriculum for teaching character values and life skills in your martial art school! Written by "Small Dojo Big Profits" author Mike Massie, it is the exact same character education program he has used in his own studios for two decades to maintain sky-high retention rates... and now you can too. If you're tired of seeing your students come and go because parents under-value your programs, you must read this book. Find out how to become a rock star in your town and shoot your retention through the roof.
Author: Becky Sheetz-Runkle
Publisher: Simon and Schuster
ISBN: 1598699075
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.
Author: Yeon Hwan Park
Publisher: Skyhorse Publishing Inc.
ISBN: 1620875748
Category : Health & Fitness
Languages : en
Pages : 289
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Book Description
"Black Belt Tae Kwon Do combines a complete explanation of the physical aspects of the martial art with a full description of the philosophical elements of its training. This reference and study guide for black belt-level students is mindful that the ultimate aim of Tae Kwon Do is to bring its practitioners into harmony with the universe and help others achieve the same goal." -- Cover, p. [4].
Author:
Publisher: NAPMA
ISBN:
Category :
Languages : en
Pages : 36
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Book Description
Author: Aaron Gouveia
Publisher: Simon and Schuster
ISBN: 151074942X
Category : Family & Relationships
Languages : en
Pages : 181
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Book Description
"If you are the parent of a boy . . . this is the book you need . . . insightful, enlightened, practical." —Peggy Orenstein, New York Times bestselling author of Boys & Sex From the dad who created the viral tweet supporting his son wearing nail polish, this essential parenting guide shares 36 parenting tips for battling gender norms, bringing down "man up" culture, and helping sons realize their potential. Our boys are in a crisis. Toxic masculinity and tough guy-ism are on display daily from our leaders, and we see anger, dysfunction, violence, and depression in young men who are suffocated by harmful social codes. Our young sons are told to stop throwing like a girl. They hear phrases like “man up” when they cry. They are told “boys will be boys” when they behave badly. The “Girl Power” movement has encouraged women to be whoever and do whatever they want, but that sentiment is not often extended to boys. Just watch the bullying when boys try ballet, paint their fingernails, or play with a doll. But we can treat this problem—and the power lies in the hands of parents. It's not only possible to raise boys who aren't emotionally stifled and shoved into stereotypical gender boxes; it's vital if we want a generation of men who can express their emotions, respect women, and help nurse society back to a halfway healthy place. We can reframe manhood. From Aaron Gouveia, who gained viral fame after tweeting his support for his son’s painted fingernails (and who knows toxic masculinity very well), learn practical and actionable tips such as: Don’t accept different standards for moms and dads Teach boys that “girl” is not an insult and retire phrases like “boys will be boys” Show boys that expressing their emotions and being physical is a good thing Let boys pursue nontraditional interests and hobbies Talk to boys about consent and privilege Model healthy and respectful relationships for boys to emulate Penned with equal parts humor, biting snark, and lived advice, Raising Boys to Be Good Men is the essential parenting guide for raising sons to realize their potential outside the box.
