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Author: John Halliday
Publisher: Routledge
ISBN: 1351041088
Category : Education
Languages : en
Pages : 248
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Book Description
Originally published in 1990. This book is concerned with the logic of the relationship between educational theory and practice. It is a fundamental examination of three ideas: Vocationalism - the idea that the central purpose of education is to prepare people for work. Managerialism - the idea that this preparation can be managed by those not intimately concerned with the practice of teaching. Consumerism - the idea that education should be led by the demands of the ‘market’. Halliday argues that promoters of these ideas share a mistaken belief in the value of pursuing a supposed ideal of objective precision in education. He traces the theoretical origins of this ideal and its practical consequences. In particular, he argues that educational development is likely to remain ossified within a particular theoretical framework, unless competing developments are allowed to flourish alongside one another. He concludes by outlining the ways in which this competition might be managed.
Author: John Halliday
Publisher: Routledge
ISBN: 1351041088
Category : Education
Languages : en
Pages : 248
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Book Description
Originally published in 1990. This book is concerned with the logic of the relationship between educational theory and practice. It is a fundamental examination of three ideas: Vocationalism - the idea that the central purpose of education is to prepare people for work. Managerialism - the idea that this preparation can be managed by those not intimately concerned with the practice of teaching. Consumerism - the idea that education should be led by the demands of the ‘market’. Halliday argues that promoters of these ideas share a mistaken belief in the value of pursuing a supposed ideal of objective precision in education. He traces the theoretical origins of this ideal and its practical consequences. In particular, he argues that educational development is likely to remain ossified within a particular theoretical framework, unless competing developments are allowed to flourish alongside one another. He concludes by outlining the ways in which this competition might be managed.
Author: John Halliday
Publisher: Taylor & Francis US
ISBN: 9781850008781
Category : Curriculum planning
Languages : en
Pages : 192
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Book Description
Vocationalism, managerialism and consumerism, three notions of the role and management of education which seek to make it responsive to the demands and practices of the business world, are examined in this book.
Author: Keith Morrison
Publisher: SAGE
ISBN: 1446231909
Category : Education
Languages : en
Pages : 258
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Book Description
`This is an exceptional book. It tempted me to throw out most of my collected works on the management of change, because the author has somehow succeeded by including almost every aspect of educational change that any practitioner would wish to consider....Overall this is a very stimulating book. It is packed with information and the ideas and concepts contained could pack a school development plan for many years′ - School Leadership and Management The theories and practices from the literature on business, manufacturing and commerce which inform principles for managing change in education are identified in this book.The author shows how the complexity of change can be addressed effectively. One principle of effective management of change is its potential to empower the individuals and organizations, its power to create and operate win/win situations. That can only be done by addressing the human side of organizations. The strength of the business literature is that far from advocating the austere, over-rationalized, dehumanized and objective pursuit of profit at all costs, it suggests that the effective management of change is an affirmation of the humanity of business.
Author: Felix Maringe
Publisher: McGraw-Hill Education (UK)
ISBN: 0335236863
Category : Education
Languages : en
Pages : 213
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Book Description
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Author: F. Zeigler Earle F. Zeigler
Publisher: Trafford Publishing
ISBN: 1426930429
Category : Education
Languages : en
Pages : 331
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Book Description
A new text in management thought, theory, and practice applied to physical activity education and athletics required justification. Management Theory and Practice in Physical Activity Education (Including Athletics) has been planned primarily for administrators of physical education and athletics at several levels of educational institutions. However, much that is included here can be very helpful as well to the sport and physical recreation manager in public and/or commercial sport and physical activity. In other words, it is the underlying "thought, theory, and practice" that is fundamentally important. The twentieth century has been characterized as a transitional one in human history. Moving into the twenty-first century, we start down the path to finding the answer to this assumption. At any rate, changing times are occasioned by the impact of a variety of social forces on society. Additionally, such change has its accompanying, but often unsteady, influence on the professional training of leaders in the large number of fields that make up the society in which such change occurs. The caliber of young people recruited into the field within education is paramount, as is the way they are prepared for leadership roles as managers, teachers, coaches, performers, supervisors, or exercise specialists. This is OUR responsibility. We should carry out these assignments in a way that is comparable to that used in the finest professions.
Author: Todd Bridgman
Publisher: SAGE
ISBN: 1529738253
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. In Management Theory, Todd Bridgman and Stephen Cummings uncover enduring myths about famous theorists, from Adam Smith and Max Weber to Frederick Taylor, Mary Parker Follett, Abraham Maslow and Kurt Lewin. By exploring how these myths became cast as the foundations of management, this accessible and engaging book generates new ways of thinking about what management could be today and in the future. Students can head to YouTube to watch a selection of specially-curated, bitesize videos - 20 Insights on Management Theory - which explain key topics relating to management theory. Lecturers can visit https://study.sagepub.com/bridgman to access a range of PowerPoint slides that can be used in their teaching.
Author: Yuanzhi Wang
Publisher: Springer Science & Business Media
ISBN: 3642247725
Category : Technology & Engineering
Languages : en
Pages : 902
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Book Description
This volume includes extended and revised versions of a set of selected papers from the 2011 2nd International Conference on Education and Educational Technology (EET 2011) held in Chengdu, China, October 1-2, 2011. The mission of EET 2011 Volume 2 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of education management, education theory and education application to disseminate their latest research results and exchange views on the future research directions of these fields. 133 related topic papers were selected into this volume. All the papers were reviewed by 2 program committee members and selected by the volume editor Prof. Yuanzhi Wang, from Intelligent Information Technology Application Research Association, Hong Kong. The conference will bring together leading researchers, engineers and scientists in the domain of interest. We hope every participant can have a good opportunity to exchange their research ideas and results and to discuss the state of the art in the areas of the education management, education theory and education application.
Author: Rudani R.B.
Publisher: S. Chand Publishing
ISBN: 8121931681
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author: Walter R.J. Baets
Publisher: Springer Science & Business Media
ISBN: 1461503000
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Over the past years, business schools have been experimenting with distance learning and online education. In many cases this new technology has not brought the anticipated results. Questions raised by online education can be linked to the fundamental problem of education and teaching, and more specifically to the models and philosophy of education and teaching. Virtual Corporate Universities: A Matrix of Knowledge and Learning for the New Digital Dawn offers a source for new thoughts about those processes in view of the use of new technologies. Learning is considered as a key-strategic tool for new strategies, innovation, and significantly improving organizational effectiveness. The book blends the elements of knowledge management, as well as organizational and individual learning. The book is not just a treatment of technology, but a fusion of a novel dynamic learner (student)-driven learning concept, the management and creation of dynamic knowledge, and next-generation technologies to generic business, organizational and managerial processes, and the development of human capital. Obviously, the implications of online learning go far beyond the field of business as presented in this book.
Author: Dawei Zheng
Publisher: CRC Press
ISBN: 131575214X
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the wo
