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Author: Nonyelu G. Nwokoye
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Sidney R. Smith
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 11
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Book Description
Author: Nonyelu G. Nwokoye
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Julius O. Onah
Publisher:
ISBN: 9789785225730
Category :
Languages : en
Pages : 0
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Book Description
Author: A. J. Kumuyi
Publisher:
ISBN:
Category : Markets
Languages : en
Pages : 58
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Author: Alice Enama
Publisher: GRIN Verlag
ISBN: 3668516839
Category : Business & Economics
Languages : en
Pages : 91
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Book Description
Master's Thesis from the year 2017 in the subject Business economics - Market research, grade: 1,5, , language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise. Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter’s five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé’s success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.
Author: Jane B. Buchmiller
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 48
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Book Description
Author: B. W. Hodder
Publisher: [Ibadan, Nigeria] : Ibadan University Press
ISBN:
Category : Markets
Languages : en
Pages : 276
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Book Description
Study of rural areas and urban areas markets, commerce, marketing and distribution networks within two major areas of West Africa, particularly Nigeria - covers the development of trade and markets in yorubaland and iboland, and includes sociological aspects, the economic functions of periodic and daily markets, the patterns of trade and retail marketing, etc. Diagrams, maps, references and statistical tables.
Author: A. J. Kumuyi
Publisher:
ISBN:
Category : Markets
Languages : en
Pages : 62
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Book Description
Author: Aloy Chinedu Ezirim
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 340
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Book Description
Author: Dorothy L. Lutter
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
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Book Description
