Marketing Your Retail Store in the Internet Age PDF Download
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Author: Bob Negen
Publisher: Wiley + ORM
ISBN: 1118044703
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Bob Negen
Publisher: Wiley + ORM
ISBN: 1118044703
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Mariam Shamon
Publisher: CreateSpace
ISBN: 9781503121744
Category :
Languages : en
Pages : 66
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Book Description
Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships." Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Market and Marketing 1.1 Meaning of market 1.2 Marketing 1.3 Objectives of Marketing 1.4 Importance of Marketing to the Society 1.5 Merchandising 1.6 Selling 1.7 Distribution 1.8 Goods 1.9 Services 1.10 Modern Marketing 1.11 Features of Modern Marketing 2 Marketing System 2.1 Definition 2.2 Marketing Process Essentials of Marketing Marketing Functions 3.1 Classification: 4 Pricing 4.1 What is Price? 4.2 Pricing Objectives 4.3 Procedure for Price Determination 4.4 Price Leader 4.5 One price or Variable Price 4.6 Resale Price Maintenance 5 Branding and Packaging 5.1 Branding 5.2 Packaging 6 The Promotional Programme 6.1 Forms of Promotion
Author: Wendy Lewis
Publisher: CRC Press
ISBN: 1351230662
Category : Medical
Languages : en
Pages : 269
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Book Description
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Author: Nigel Cope
Publisher: Bowerdean Publishing Company
ISBN: 9780906097595
Category : Detailhandel
Languages : en
Pages : 0
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Book Description
In this lively and informative book, a leading retailing expert explores the impact digital technology is likely to have on all aspects of the industry. He analyzes how it has already transformed shopping methods and habits in both the US and UK, profiles the major corporations developing technology, and looks at the competing options available to retailers -- the internet vs. Online Services.. .Video on Demand...Virtual Reality. Readers will learn how giants like Wal-Mart and Sainsbury's are reacting to the challenge, and look at electronic shopping's effect on smaller retailers, on employment, property, delivery, and price, as well as on customer protection from such technology-created problems as internet pornography and credit card fraud. This book is vital to all professionals in retail today, especially those who want to stay that way.
Author: Bill Bishop
Publisher: Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books
ISBN: 9780844234410
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.
Author: Joshua Sperber
Publisher: Rowman & Littlefield
ISBN: 1498592228
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.
Author: Vanessa Fox
Publisher: John Wiley & Sons
ISBN: 1118231937
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Author: Carol L. Schroeder
Publisher: John Wiley & Sons
ISBN: 0470107413
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Author: Vanessa Fox
Publisher: John Wiley & Sons
ISBN: 111834300X
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Author: Ahki Just
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Are you a start-up business looking to increase your customer base? Do you own a website? Wonder how many successful small businesses are generating hundreds of leads every day? Then this book is for you! In this small book we go over powerful tools that you can use to generate thousands of leads that produce revenue for your product or service.
