Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success PDF Download
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Author:
Publisher: Woodside Business Press
ISBN: 9780979803307
Category :
Languages : en
Pages : 64
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Book Description
Author:
Publisher: Woodside Business Press
ISBN: 9780979803307
Category :
Languages : en
Pages : 64
Get Book Here
Book Description
Author: Rita Balian Allen
Publisher:
ISBN: 9780991505104
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Author: Anita R. Brick
Publisher:
ISBN: 9780028614939
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Whether getting that first job, changing jobs, or getting recognition in their field of endeavor, everyone needs to know how to market themselves like a pro. This dynamic new title presents the best advice from top professionals on how to maximize personal marketing efforts for career and professional success. Filled with tips, techniques, and strategies, it shows how to get started with a personal campaign and follow through to a successful conclusion. In addition, it is full of real life experiences. This must have reference illustrates how other successful individuals have created and implemented their marketing strategies to achieve their goals. Readers will learn to: -- Showcase their Talents -- Position themselves for career growth -- Develop a top reputation in their field
Author: Dan Schawbel
Publisher: St. Martin's Press
ISBN: 1250025672
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Author: KERIN
Publisher: McGraw Hill
ISBN: 1526864967
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
EBOOK: Marketing: The Core
Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 0816053545
Category : Performing arts
Languages : en
Pages : 289
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Book Description
Presents a guide for those interested in pursuing a career in the performing arts, with advice and tips on assessing interests and skills, setting goals, planning career actions, searching for a job, networking, and pursuing success in the workplace.
Author: Ford R. Myers
Publisher: John Wiley & Sons
ISBN: 1118836707
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Author: Rob Brown
Publisher: John Wiley & Sons
ISBN: 1119274451
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Author: William Arruda
Publisher: John Wiley & Sons
ISBN: 1118045068
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Author: Cordelia Ryan Twomey, PH D
Publisher: Cordelia Ryan Twomey
ISBN: 9781736689714
Category :
Languages : en
Pages : 112
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Book Description
We all know that the employment landscape has changed. It is time to rebrand yourself, playing on the strengths that you used in your previous jobs, to modernize for the new job market. Rebrand Yourself for Tomorrow's Workforce applies directly to you because it is designed to serve as your go-to place for information as well as a source of motivation. Rebrand Yourself for Tomorrow's Workforce is unique for several reasons. - It focuses on you and packaging yourself in the best possible light. - It is customizable because you select the information that applies to your specific needs. - It provides lists of free resources to help you update your skills and transfer them to a new market. - It provides a simple, practical approach that breaks the job hunt down into small, manageable steps that build on each other. Competition is fierce and the need to rebrand yourself must be your first priority. You will be marketing a product-YOU-and the packaging of the product is critical.Together, our goal is to prepare you to enter the new job market. The book is written from a perspective of tough love-my job is to push you, prod you, and encourage you to your goal. I have written this book as if we were sitting and having coffee. The tone is conversational and I am going to say "we" a lot because we are in this together. Your success means that I have done my job.CHAPTER 1, PLANNING FOR THE JOB, provides a baseline of information that you will need. Here we pull together free training resources, conduct our job-hunt research, and begin our job-hunt campaign.Planning is not the part that most people find exciting. Jumping in and doing it are much more fun. However, you can't "jump in" if you don't know where to jump or what you're jumping into. We want to design a marketing plan that is clear, positive, and error free. If your plan is well designed, the execution will be simple and will go just as you envisioned it.CHAPTER 2, GETTING THE JOB, is where we execute the plan. This chapter provides a detailed walk-through from getting into the right mindset for the interview, to the interview itself, and the follow-up plan. CHAPTER 3, IT'S NEVER TOO EARLY: THE PORTFOLIO, is the chapter where we discuss the importance of a portfolio during many stages of your work life-getting a job, keeping a job, and moving up.Be sure to take advantage of the CHECKLISTS, found at the end of each section. They are designed to keep you organized and accountable. Why did I write this book? All of us have at least one thing that we do well, and for me it's helping people get jobs and promotions by organizing their experiences in a way that is logical and easy for the reader to follow. An expression I frequently use is "It ain't brain surgery." Just follow the rules. Give the reader what they need. This is not an exercise in creative writing. Just report the facts in an interesting, easy-to-understand way.This can be a fresh start. If you're ready, I am, too. Let's get going!
