Author: Shel Horowitz
Publisher: Simon and Schuster
ISBN: 067176036X
Category : Business & Economics
Languages : en
Pages : 386
Book Description
A definitive reference for a wide range of inexpensive and easy marketing approaches. Enlivened with hundreds of examples, this easy-to-use book tells how to turn the local newspaper into a publicity arm. Includes tips on copywriting, graphic design, in-store displays, press kits, and media and mailing lists.
Marketing Without Megabucks: How to Sell Anything on a Shoestring
Author: Shel Horowitz
Publisher: Simon and Schuster
ISBN: 067176036X
Category : Business & Economics
Languages : en
Pages : 386
Book Description
A definitive reference for a wide range of inexpensive and easy marketing approaches. Enlivened with hundreds of examples, this easy-to-use book tells how to turn the local newspaper into a publicity arm. Includes tips on copywriting, graphic design, in-store displays, press kits, and media and mailing lists.
Publisher: Simon and Schuster
ISBN: 067176036X
Category : Business & Economics
Languages : en
Pages : 386
Book Description
A definitive reference for a wide range of inexpensive and easy marketing approaches. Enlivened with hundreds of examples, this easy-to-use book tells how to turn the local newspaper into a publicity arm. Includes tips on copywriting, graphic design, in-store displays, press kits, and media and mailing lists.
Marketing with E-mail
Author: Shannon Kinnard
Publisher: Maximum Press
ISBN: 9781885068682
Category : Business & Economics
Languages : en
Pages : 364
Book Description
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
Publisher: Maximum Press
ISBN: 9781885068682
Category : Business & Economics
Languages : en
Pages : 364
Book Description
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
How to Publish and Promote Online
Author: M.J. Rose
Publisher: St. Martin's Griffin
ISBN: 1429979909
Category : Language Arts & Disciplines
Languages : en
Pages : 286
Book Description
Everything you need to know about profitable online publishing and promotion From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity? M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers. Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.
Publisher: St. Martin's Griffin
ISBN: 1429979909
Category : Language Arts & Disciplines
Languages : en
Pages : 286
Book Description
Everything you need to know about profitable online publishing and promotion From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity? M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers. Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.
Guerrilla Marketing Goes Green
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 047056458X
Category : Business & Economics
Languages : en
Pages : 299
Book Description
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Publisher: John Wiley & Sons
ISBN: 047056458X
Category : Business & Economics
Languages : en
Pages : 299
Book Description
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Principled Profit
Author: Shel Horowitz
Publisher: A W M
ISBN: 9780961466664
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Publisher: A W M
ISBN: 9780961466664
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Book Design and Production
Author: Pete Masterson
Publisher: Aeonix Publishing Group
ISBN: 0966981901
Category : Language Arts & Disciplines
Languages : en
Pages : 322
Book Description
If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, BOOK DESIGN AND PRODUCTION will help you understand the book production process and the principles of good cover and interior book design. It will allow you to look at a book design and immediately see the common errors and to see that a book is following the traditions of good book design that gives credibility to your message. Whether you do the work yourself of hire it done, BOOK DESIGN AND PRODUCTION will help you get your book done right. Use this book to guide you through the book design and production process.
Publisher: Aeonix Publishing Group
ISBN: 0966981901
Category : Language Arts & Disciplines
Languages : en
Pages : 322
Book Description
If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, BOOK DESIGN AND PRODUCTION will help you understand the book production process and the principles of good cover and interior book design. It will allow you to look at a book design and immediately see the common errors and to see that a book is following the traditions of good book design that gives credibility to your message. Whether you do the work yourself of hire it done, BOOK DESIGN AND PRODUCTION will help you get your book done right. Use this book to guide you through the book design and production process.
Business India
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1912
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1912
Book Description
Information Broker
Author:
Publisher:
ISBN:
Category : Information services
Languages : en
Pages : 112
Book Description
Publisher:
ISBN:
Category : Information services
Languages : en
Pages : 112
Book Description
The Secrets of Our Success
Author: M. J. Rose
Publisher:
ISBN: 9780739410189
Category : Authorship
Languages : en
Pages : 264
Book Description
Publisher:
ISBN: 9780739410189
Category : Authorship
Languages : en
Pages : 264
Book Description
Grassroots Marketing
Author: Shel Horowitz
Publisher: Chelsea Green Publishing Company
ISBN: 9781890132682
Category : Business & Economics
Languages : en
Pages : 324
Book Description
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Publisher: Chelsea Green Publishing Company
ISBN: 9781890132682
Category : Business & Economics
Languages : en
Pages : 324
Book Description
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).