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Author: Satish Mehta
Publisher: Pearson Education India
ISBN: 9788131713822
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author: Satish Mehta
Publisher: Pearson Education India
ISBN: 9788131713822
Category : Business & Economics
Languages : en
Pages : 360
Get Book
Book Description
Author: Satish Mehta
Publisher:
ISBN: 9788131772263
Category : Consumer behavior
Languages : en
Pages :
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Book Description
Marketing to Win: Designs and Campaigns to Achieve Market Dominance focuses on what it takes to practice real-time marketing and manage unpredictable events .This book, explains assessing battle scenes, developing action plans, building and deployi.
Author: Robert S. Fleming
Publisher: Fire Engineering Books
ISBN: 1593702299
Category : Medical
Languages : en
Pages : 362
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Book Description
Dr. Fleming's new book -- drawing from an array of business and administrative disciplines -- provides a solid conceptual foundation for understanding, meeting, and exceeding the expectations of organizational stakeholders and preparing for professional, personal, and organizational success in fire administration. The book addresses the various course objectives and learning outcomes for both the Introduction to Fire and Emergency Services Administration course within the FESHE Associate's Model Curriculum and the corresponding bachelor's course, Fire and Emergency Services Administration. Effective Fire & Emergency Services Administration will be an invaluable resource for students (both undergraduate and graduate), and current fire and emergency services personnel of all ranks who are preparing for career advancement, including promotional examinations. It also will serve as a very useful reference for current fire and emergency service operational and administrative officers.
Author: Jane D. Martin
Publisher: John Wiley & Sons
ISBN: 9780471118718
Category : Architecture
Languages : en
Pages : 272
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Book Description
Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 1460
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Book Description
Author:
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 750
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Book Description
Author: Ruth Mortimer
Publisher: John Wiley & Sons
ISBN: 1119966507
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Author: David Langton
Publisher: John Wiley & Sons
ISBN: 111814368X
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
Author: Vivien Walsh
Publisher: John Wiley & Sons
ISBN: 0631185119
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.
Author: Mohan Nair
Publisher: John Wiley & Sons
ISBN: 0471672270
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Balanced scorecard is a widely recognised and accepted performancemeasurement tool that is currently used in thousands oforganisations around the world. This book will help to implementthe organisations' balanced scorecard strategies into action bydefining performance objectives, measures, and targets in fourlinked and balanced perspectives: Financial, Customer, InternalProcess, and Employee Learning and Growth. * Explains what balanced scorecard is and addresses the challengesand solutions for its implementation. * Addresses the concerns of the mid to small corporation as well asthe emerging business * Each chapter provides tips and techniques as well as real worldexamples
