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Author: Nancy Rossiter
Publisher: Elsevier
ISBN: 1780631278
Category : Language Arts & Disciplines
Languages : en
Pages : 237
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Book Description
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. - Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself - Emphasis on creativity and innovation - Practical advice from practitioners on what works and what does not
Author: Nancy Rossiter
Publisher: Elsevier
ISBN: 1780631278
Category : Language Arts & Disciplines
Languages : en
Pages : 237
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Book Description
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. - Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself - Emphasis on creativity and innovation - Practical advice from practitioners on what works and what does not
Author: Ken Basin
Publisher: Taylor & Francis
ISBN: 1040105270
Category : Art
Languages : en
Pages : 691
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Book Description
In this expanded and updated second edition, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive and readable overview of the business, financial, and legal structure of the U.S. television industry, as well as its deal-making norms. The Business of Television explores the basic structure and recent history of the television and streaming business, rights and talent negotiations, intellectual property, backend deals, licensing, international production, and much more. This expanded and updated second edition also features an in-depth exploration of the evolution of the streaming business, offers valuable new insights about negotiation, reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG-AFTRA strikes, addresses the intersection of artificial intelligence technology and intellectual property law, and provides a greater breadth and depth of technical material about a wide variety of common television deals. The book also includes breakdowns after each chapter summarizing major deal terms and points of negotiation, a significantly expanded glossary, an extensive list of referenced articles and cases, and a wealth of real-world examples to help readers put the material into context. Written for a diverse audience of working or aspiring creative professionals, executives, agents, managers, lawyers, and students, The Business of Television is the definitive reference guide for the ever-changing television industry.
Author: Panos Mourdoukoutas
Publisher: Springer Science & Business Media
ISBN: 3642021107
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Author: Daniel G. Dorner
Publisher: Facet Publishing
ISBN: 185604484X
Category : Computers
Languages : en
Pages : 289
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Book Description
If you want to provide an information service that truly fulfils your users' needs, this book is essential reading. Analysing and assessing the information needs of clients is key to the provision of effective service and appropriate collections in both face-to-face and virtual library services. The importance of information needs analysis is widely recognized by information professionals, but currently there is little substantive, detailed work in the professional literature devoted to this important topic. This new book is designed to fill that gap, by supporting practitioners in developing an information needs analysis strategy, and offering the necessary professional skills and techniques to do so. It will offer guidance to team leaders and senior managers in all areas of library work, especially those involved in collection management, service provision and web development, and is equally applicable to the needs of academic, public, government, commercial and other more specialized library and information services. The text adopts a hands-on, jargon-free approach, and includes relevant examples, case studies, reader activities and sources of further reading. Key areas covered include: - what is information needs analysis? - how is needs analysis conducted? - what are the varieties of needs analysis? - how are analyses evaluated and reported? Readership: The book will be essential reading for library and information practitioners, team leaders and senior managers. It will also be a core text on course reading lists in departments of library and information studies.
Author: David Abingdon
Publisher: Thorogood Publishing
ISBN:
Category : Business
Languages : en
Pages : 166
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Book Description
How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success. This book gives you.. ... countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.
Author: Peggy Johnson
Publisher: American Library Association
ISBN: 0838909728
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.
Author: David A. Grier
Publisher: John Wiley & Sons
ISBN: 0470422394
Category : Computers
Languages : en
Pages : 254
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Book Description
Based on author David A. Grier's column "In Our Time," which runs monthly in Computer magazine, Too Soon To Tell presents a collection of essays skillfully written about the computer age, an era that began February 1946. Examining ideas that are both contemporary and timeless, these chronological essays examine the revolutionary nature of the computer, the relation between machines and human institutions, and the connections between fathers and sons to provide general readers with a picture of a specific technology that attempted to rebuild human institutions in its own image.
Author: Ronald Louis Docie, Sr.
Publisher: Ten Speed Press
ISBN: 1607741962
Category : Law
Languages : en
Pages : 378
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Book Description
The following description refers to an outdated version of the book. Please see The Inventor's Bible, Fourth Edition, for the most current edition. The Definitive Guide for Inventors Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through: • Protecting Your Idea (choosing the right steps) • Patenting (how, when, and why) • Selecting Manufacturers (that will do the best job) • Finding the Best Markets (and expanding opportunities) • Developing a Strategy and Market Plan (that fits perfectly into business plans) • Presenting Your Invention to Companies (without getting ripped off) • Negotiating the Best Deal (and how to hire the best advisors) From the Trade Paperback edition.
Author: Texas. Agricultural and Mechanical College, College Station. Engineering Experiment Station
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 28
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Book Description
Author: George Albert Field
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 648
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Book Description
