Author: Dr Ramesh Kumar Miryala
Publisher: Zenon Academic Publishing
ISBN: 9385886002
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Author: Inamuddin
Publisher: Springer Nature
ISBN: 3030678849
Category : Science
Languages : en
Pages : 301
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Book Description
This edited book focusses on green chemistry as the research community endeavours to create eco-friendly materials and technologies. It provides an in-depth overview of the fundamentals, key concepts and experimental techniques for eco-friendly synthesis of organic compounds and metal/metal oxide nanoparticles/nanomaterials. It also emphasizes the mechanisms, designing and industrial technologies for green synthesis and its applications. Each chapter brings the recent developments, state of the art, challenges and perspectives which cover all the aspects in one place, and which concern the green synthesis and evolution. Authored by world-renowned experts in a broad range of green chemistry sectors, this book is an archival reference guide for researchers, engineers, scientists and postgraduates working in the field of sustainable science, green chemistry, environmental science, engineering sciences and industrial technologies.
Author: Upinder Dhar
Publisher: Excel Books India
ISBN: 9788174465870
Category : Marketing
Languages : en
Pages : 868
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Book Description
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
Author: NIIR Board
Publisher: ASIA PACIFIC BUSINESS PRESS Inc.
ISBN: 8178330687
Category : Technology & Engineering
Languages : en
Pages : 470
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Book Description
In modern age chemical industries have permeated most extensively in comparison with other industries and are progressing at a very rapid pace. Chemical Industry in India is one of the fastest growing industries under the Indian economy. The chemical industry comprises the companies that produce industrial chemicals. Central to the modern world economy, it converts raw materials into more than 70,000 different products. Chemicals have contributed in various sectors like food industry, fertilizers, perfumery, fragrance and flavour etc. Chemicals are used to make a wide variety of consumer goods, as well as thousands inputs to agriculture, manufacturing, construction, and service industries. There are numerous chemicals produced in chemical industry for example chloroform, caffeine, fertilizers , dyes, drug intermediates, herbicide, inorganic salts, copper sulphate, acetaldehyde etc. The chemical industry itself consumes 26 percent of its own output. The Chemical Industry in India is based on the idea of diversification. For example inorganic chemicals is the sector where the growth rate is near about 9% and the chemicals produced in this sector are mainly used in alkalis, fertilizers, etc. Depending on the product categories the chemical industry is divided in many other sectors like drugs and pharmaceuticals, fertilizers, fine chemicals like dyes and paints etc. The chemical industry in India which generates almost 13% of total national export is growing annually at a growth rate anywhere between 10% and 12%. This book majorly deals with the molecular formula, raw materials, properties, laboratory testing, manufacturing process explained with flow diagrams and uses of the chemicals. The major contents of the book are inorganic salts, inorganic chemicals, industrial gas, fertilizers, alum, caffeine, ceramic chemicals etc. This book covers the production of more than 100 chemicals for example acetanilide, methylamine, butylamine, linalol, phosphorous, salicylic acid etc. This book should be of great value to young chemical engineers and chemists who are just entering the field but those already practicing will find much of interest and use for broadening of their insight in to fields in which they are only marginally informed. It is hoped that this book will aid to young engineers, chemical, civil, mechanical and electrical as well as chemists, in understanding the value of chemical, the type of problems met in their production and method for solving these problems. 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Author: Dr.Neeraj K Dubey
Author: Dr.Neeraj K Dubey
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Author: Swapnesh K. Masrani