An American's Guide to Doing Business in Latin America PDF Download
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Author: Lawrence W Tuller
Publisher: Adams Media Corporation
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Author: Lawrence W Tuller
Publisher: Adams Media Corporation
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Author: M. Marinov
Publisher: Springer
ISBN: 0230511856
Category : Social Science
Languages : en
Pages : 208
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Book Description
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author: Urs P. Jäger
Publisher: Edward Elgar Publishing
ISBN: 178471142X
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.
Author: John E. Spillan
Publisher: Routledge
ISBN: 1136195734
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.
Author: Veneta Andonova
Publisher: Cambridge University Press
ISBN: 1107130042
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
This book studies the internationalization strategies of multilatinas, drawing on a survey-based investigation into their organizational resources and business environment.
Author: Elena del Valle
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Author: Lawrence W Tuller
Publisher: Simon and Schuster
ISBN: 1440514429
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Did you know this? In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China. Latin America has more than 500 million consumers ready to buy U.S. manufactured goods. Now is the time to enter this emerging new market-but doing business in Latin America is not always easy. In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations. Following Tuller's advice, you'll learn how to: Finance exports and direct investment Create advertising strategies Partner with Latin American companies Latin America is ripe and ready for American business and investment. Are you ready to cash in? This book includes detailed information on: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela
Author: John E. Spillan
Publisher: Routledge
ISBN: 1351396560
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders determine which economies are likely to prosper, and therefore present better business opportunities for the foreseeable future. A chapter dedicated to the history of Latin America helps readers understand why things appear the way they do, giving them the context they need to understand the underlying business conditions. The book also addresses key challenges and issues that are unique to Latin America, and offers practical advice for tackling them. Each chapter features a focus country in order to provide a more in-depth understanding of what business opportunities exist in this region, how businesses operate and thrive there, as well as what internal and external factors affect the ability to do business in Latin America. The cases at the end of each chapter explore actual business ventures in a particular country. A highly practical book, Navigating Commerce in Latin America will give international business people the tools they need to manage successful businesses in this region.
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: J. Dayton-Johnson
Publisher: Springer
ISBN: 1137320796
Category : Political Science
Languages : en
Pages : 230
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Book Description
Politicians, business leaders and citizens look with hope to the Latin American middle class for political stability and purchasing power, but the economic position of the middle class remains vulnerable. The contributors document the remarkable emergence of this middle group in Latin America, whose measurement turns out not to be an easy task.
