Marketing Research in the Developing Countries PDF Download
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Author: John Z. Kracmar
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
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Book Description
Author: John Z. Kracmar
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
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Book Description
Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Author: John Z. Kracmar (Praeger special studies in international economics and development)
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: G. Kindra
Publisher: Routledge
ISBN: 1317646703
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Malcolm J. M. Cooper
Publisher: Cambridge Scholars Publishing
ISBN: 152753250X
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1135176264
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of the very important but neglected service sector - the financial markets - in relation to economic development in developing countries; a study that argues that financial liberalisation is essential to the economic development of the Third World countries and concludes that many will have to change their outlook and adopt more appropriate and realistic financial policies in the next few years.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522573127
Category : Business & Economics
Languages : en
Pages : 1732
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Book Description
The social and economic systems of any country are influenced by a range of factors including income and education. As such, it is vital to examine how these factors are creating opportunities to improve both the economy and the lives of people within these countries. Socio-Economic Development: Concepts, Methodologies, Tools, and Applications provides a critical look at the process of social and economic transformation based on environmental and cultural factors including income, skills development, employment, and education. Highlighting a range of topics such as economics, social change, and e-governance, this multi-volume book is designed for policymakers, practitioners, city-development planners, academicians, government officials, and graduate-level students interested in emerging perspectives on socio-economic development.
Author: Hatem El-Gohary
Publisher: Business Science Reference
ISBN: 9781466639546
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--
Author: Emmanuel C. Alozie
Publisher: Routledge
ISBN: 1135696942
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
